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Bite Size Eyeshadow Palette Cold Brew dupes and alternatives e.l.f. Cosmetics

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Closest shade matchClosest overall alternative: Kaja Wink Dazzle Dual-Ended Eyeshadow Stick Ice Illusion

The equivalent shade and the most similar eyeshadow overall.

Your shade
e.l.f. Cosmetics
Cold BrewChange shade
Colour family, undertone and depth: —
Finish and pigmentation: Metallic · Opaque
The match
Kaja
Ice Illusion
Colour family, undertone and depth: —
Finish and pigmentation: Glitter

Matched on pan 2, against pan 1 of your shade.

Overall match
88out of 100
Shade (Shade match)
98
Finish (Finish, pigmentation & format)
74
Wear (Wear & performance)
100
Comfort (Comfort & skin suitability)
40
Shade match
98out of 100
Colour
98
Depth
99
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$22SephoraSephora
Costs $18 more

Your shade $4 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Anastasia Beverly Hills

    Glidr Eyeshadow Stick

    COCOA DRIP

    Compared using pan 4 of your shade

    Shade match 89
    $34SephoraSephoraCosts $30 more

    Matches: Near-identical swatch colourSame finish: metallicSame pigmentation: opaque

    Differences: Brown rather than taupeStick rather than powder (format)12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    89
    Finish, pigmentation & format
    90
    Wear & performance
    61
    Comfort & skin suitability
    50

    Looks identical · Metallic · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Brown rather than taupe · Stick rather than powder (format) · 12-hour wear rather than long-wearing (longevity)

    Retailer shade note: metallic chocolate brown

    Medium confidence· Digital match

    View match
  2. #3 · MAC Cosmetics

    Matte Eyeshadow

    Soft Brown

    Compared using pan 2 of your shade

    Shade match 84
    $26Ulta BeautyUlta BeautyCosts $22 more

    Matches: Very close colourSame finish: metallicSame pigmentation: opaque

    Differences: Brown rather than nude8-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    84
    Finish, pigmentation & format
    100
    Wear & performance
    59
    Comfort & skin suitability
    50

    Very close colour · Metallic · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Brown rather than nude · 8-hour wear rather than long-wearing (longevity)

    Retailer shade note: soft golden peachy-brown

    Medium confidence· Digital match

    View match
  3. #4 · Ulta Beauty Collection

    Eyeshadow Singles

    Roaring 20'S

    Compared using pan 3 of your shade

    Shade match 96
    $9Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Very close colourSame format: powder

    Differences: Buildable rather than opaque (pigmentation)Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    96
    Finish, pigmentation & format
    83
    Wear & performance
    40
    Comfort & skin suitability
    50

    Very close colour · Shimmer · Buildable

    Ingredients (not scored): 28% ingredient overlap

    Differences: Buildable rather than opaque (pigmentation) · Not listed rather than long-wearing (longevity)

    Retailer shade note: medium pinkish taupe shimmer

    Medium confidence· Digital match

    View match
  4. #5 · Clinique

    All About Shadow Quad Eyeshadow

    Morning Java

    Matched on pan 1, against pan 1 of your shade

    Shade match 87
    $44Ulta BeautyUlta BeautyCosts $40 more

    Matches: Near-identical swatch colourSame format: powderSame longevity: long-wearing

    Differences: Nude rather than rose

    Score details
    Shade match
    87
    Finish, pigmentation & format
    88
    Wear & performance
    78
    Comfort & skin suitability
    50

    Looks identical · Shimmer

    Ingredients (not scored): 15% ingredient overlap

    Differences: Nude rather than rose

    Medium confidence· Digital match

    View match
  5. #6 · Ulta Beauty Collection

    Color Snack Eyeshadow Duo

    Lollipop

    Matched on the lighter eyeshadow pan, against pan 1 of your shade

    Shade match 95
    $12Ulta BeautyUlta BeautyCosts $8 more

    Matches: Very close colourSame format: powder

    Differences: Buildable rather than opaque (pigmentation)Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    95
    Finish, pigmentation & format
    83
    Wear & performance
    40
    Comfort & skin suitability
    50

    Very close colour · Shimmer · Buildable

    Ingredients (not scored): 27% ingredient overlap

    Differences: Buildable rather than opaque (pigmentation) · Not listed rather than long-wearing (longevity)

    Medium confidence· Digital match

    View match
  6. #7 · L'Oréal Paris

    Le Shadow Stick

    Celestial Taupe

    Compared using pan 4 of your shade

    Shade match 93
    $13.99Ulta BeautyUlta Beauty(product price)Costs $9.99 more

    Matches: Very close colourSame finish: metallic

    Differences: Cream rather than powder (format)Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    93
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    50

    Very close colour · Metallic

    Ingredients (not scored): 13% ingredient overlap

    Differences: Cream rather than powder (format) · Not listed rather than long-wearing (longevity)

    Medium confidence· Digital match

    View match
  7. #8 · Smashbox

    Always On Cream Eye Shadow Stick

    Loaded

    Compared using pan 3 of your shade

    Shade match 83
    $25Ulta BeautyUlta BeautyCosts $21 more

    Matches: Very close colourSame finish: metallicSame longevity: long-wearing

    Differences: Grey rather than taupeBuildable rather than opaque (pigmentation)Cream rather than powder (format)

    Score details
    Shade match
    83
    Finish, pigmentation & format
    83
    Wear & performance
    100
    Comfort & skin suitability
    50

    Very close colour · Metallic · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Grey rather than taupe · Buildable rather than opaque (pigmentation) · Cream rather than powder (format)

    Retailer shade note: metallic gunmetal

    Medium confidence· Digital match

    View match
  8. #9 · Bobbi Brown

    Dual-Ended Long-Wear Waterproof Cream Eyeshadow Stick

    Heat Ray / Biscotti

    Matched on the lighter eyeshadow pan, against pan 2 of your shade

    Shade match 90
    $43SephoraSephoraCosts $39 more

    Matches: Very close colourSame finish: metallicClaims crease resistance

    Differences: Buildable rather than opaque (pigmentation)Stick rather than powder (format)24-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    90
    Finish, pigmentation & format
    83
    Wear & performance
    55
    Comfort & skin suitability
    50

    Very close colour · Metallic · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Buildable rather than opaque (pigmentation) · Stick rather than powder (format) · 24-hour wear rather than long-wearing (longevity)

    Retailer shade note: a shimmering golden copper / a warm beige brown

    Medium confidence· Digital match

    View match
  9. #10 · MAC Cosmetics

    Satin Eyeshadow

    Shroom

    Compared using pan 1 of your shade

    Shade match 86
    $26Ulta BeautyUlta BeautyCosts $22 more

    Matches: Very close colourSame pigmentation: opaqueSame format: powder

    Differences: Nude rather than rose8-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    86
    Finish, pigmentation & format
    90
    Wear & performance
    59
    Comfort & skin suitability
    50

    Very close colour · Shimmer · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Nude rather than rose · 8-hour wear rather than long-wearing (longevity)

    Retailer shade note: soft beige w/ shimmer

    Medium confidence· Digital match

    View match
  10. #11 · Lancôme

    Idôle Goddess Dimension Eyeshadow

    01 Dawn Reflection

    Compared using pan 1 of your shade

    Shade match 81
    $26Ulta BeautyUlta BeautyCosts $22 more

    Matches: Very close colourSame pigmentation: opaqueSame format: powder

    Differences: Nude rather than rose

    Score details
    Shade match
    81
    Finish, pigmentation & format
    90
    Wear & performance
    78
    Comfort & skin suitability
    50

    Very close colour · Shimmer · Opaque

    Ingredients (not scored): 14% ingredient overlap

    Differences: Nude rather than rose

    Retailer shade note: peachy gold nude shimmer

    Medium confidence· Digital match

    View match
  11. #12 · Tower 28 Beauty

    GoGo Cooling Shimmer Stick 8H Eyeshadow

    Roxy

    Compared using pan 1 of your shade

    Shade match 83
    $20SephoraSephoraCosts $16 more

    Matches: Very close colourSame finish: metallicClaims hydration

    Differences: Pink rather than roseStick rather than powder (format)8-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    83
    Finish, pigmentation & format
    88
    Wear & performance
    70
    Comfort & skin suitability
    40

    Very close colour · Metallic

    Ingredients (not scored): 6% ingredient overlap

    Differences: Pink rather than rose · Stick rather than powder (format) · 8-hour wear rather than long-wearing (longevity)

    Retailer shade note: golden pink

    Medium confidence· Digital match

    View match
  12. #13 · bareMinerals

    GEN NUDE Liquid Mineral Eyeshadow

    Sandstone

    Compared using pan 1 of your shade

    Shade match 86
    $25Ulta BeautyUlta BeautyCosts $21 more

    Matches: Very close colourSame finish: metallicClaims crease resistance

    Differences: Nude rather than roseStick rather than powder (format)8-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    86
    Finish, pigmentation & format
    88
    Wear & performance
    55
    Comfort & skin suitability
    40

    Very close colour · Metallic

    Ingredients (not scored): 7% ingredient overlap

    Differences: Nude rather than rose · Stick rather than powder (format) · 8-hour wear rather than long-wearing (longevity)

    Retailer shade note: champagne beige

    Medium confidence· Digital match

    View match
  13. #14 · ColourPop

    Super Shock Shadow

    Glow Up

    Compared using pan 2 of your shade

    Shade match 77
    $7Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Very close colourSame format: powderSame longevity: long-wearing

    Differences: Bronze rather than nude

    Score details
    Shade match
    77
    Finish, pigmentation & format
    86
    Wear & performance
    100
    Comfort & skin suitability
    50

    Very close colour · Glitter

    Ingredients (not scored): 11% ingredient overlap

    Differences: Bronze rather than nude

    Retailer shade note: warm bronze with gold pinpoints

    Medium confidence· Digital match

    View match
  14. #15 · Clinique

    All About Shadow Duo Eyeshadow

    Strawberry Fudge

    Matched on the deeper eyeshadow pan, against pan 3 of your shade

    Shade match 80
    $35Ulta BeautyUlta BeautyCosts $31 more

    Matches: Same format: powderSame longevity: long-wearingClaims crease resistance

    Differences: Brown rather than taupe

    Score details
    Shade match
    80
    Finish, pigmentation & format
    88
    Wear & performance
    78
    Comfort & skin suitability
    50

    Close colour · Shimmer

    Ingredients (not scored): 16% ingredient overlap

    Differences: Brown rather than taupe

    Medium confidence· Digital match

    View match
  15. #16 · Kaja

    Eye Bento Bouncy Eyeshadow Trio

    Neutral Moment

    Matched on pan 3, against pan 4 of your shade

    Shade match 85
    $28SephoraSephoraCosts $24 more

    Matches: Very close colour

    Differences: Brown rather than taupeNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    85
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    50

    Very close colour · Shimmer

    Ingredients (not scored): 17% ingredient overlap

    Differences: Brown rather than taupe · Not listed rather than long-wearing (longevity)

    Retailer shade note: modern beige, java jazz, & cocoa dip

    Medium confidence· Digital match

    View match
  16. #17 · Ulta Beauty Collection

    Bouncy Cream Eyeshadow

    Buttercream

    Compared using pan 1 of your shade

    Shade match 87
    $10.50Ulta BeautyUlta BeautyCosts $6.50 more

    Matches: Near-identical swatch colourSame format: powder

    Differences: Nude rather than roseBuildable rather than opaque (pigmentation)Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    87
    Finish, pigmentation & format
    83
    Wear & performance
    40
    Comfort & skin suitability
    50

    Looks identical · Shimmer · Buildable

    Ingredients (not scored): 23% ingredient overlap

    Differences: Nude rather than rose · Buildable rather than opaque (pigmentation) · Not listed rather than long-wearing (longevity)

    Medium confidence· Digital match

    View match
  17. #18 · Kaja

    Eye Bento Bouncy Eyeshadow Trio

    Forest Night

    Matched on pan 3, against pan 4 of your shade

    Shade match 83
    $28SephoraSephoraCosts $24 more

    Matches: Very close colour

    Differences: Brown rather than taupeNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    83
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    50

    Very close colour · Shimmer

    Ingredients (not scored): 17% ingredient overlap

    Differences: Brown rather than taupe · Not listed rather than long-wearing (longevity)

    Retailer shade note: Earthy Glam (taupe beige glitter), Wood Breeze (olive beige brown shimmer), Night Haze (deep khaki brown matte)

    Medium confidence· Digital match

    View match
  18. #19 · MAC Cosmetics

    Matte Eyeshadow

    Sandstone

    Compared using pan 2 of your shade

    Shade match 72
    $26Ulta BeautyUlta BeautyCosts $22 more

    Matches: Very close colourSame finish: metallicSame pigmentation: opaque

    Differences: Taupe rather than nude8-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    72
    Finish, pigmentation & format
    100
    Wear & performance
    59
    Comfort & skin suitability
    50

    Very close colour · Metallic · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Taupe rather than nude · 8-hour wear rather than long-wearing (longevity)

    Retailer shade note: warm taupe

    Medium confidence· Digital match

    View match
  19. #20 · Marc Jacobs Beauty

    Born Star Cream-to-Powder Long-Wear Eyeshadow

    140 Shady

    Compared using pan 1 of your shade

    Shade match 70
    $29SephoraSephoraCosts $25 more

    Matches: Very close colourSame finish: metallicSame pigmentation: opaque

    Differences: Golden rather than rose14-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    70
    Finish, pigmentation & format
    100
    Wear & performance
    55
    Comfort & skin suitability
    50

    Very close colour · Metallic · Opaque

    Ingredients (not scored): 17% ingredient overlap

    Differences: Golden rather than rose · 14-hour wear rather than long-wearing (longevity)

    Retailer shade note: metallic champagne

    Medium confidence· Digital match

    View match
  20. #21 · Sephora Collection

    Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick

    07 Auburn Shimmer

    Compared using pan 2 of your shade

    Shade match 81
    $15SephoraSephoraCosts $11 more

    Matches: Very close colourClaims waterproof

    Differences: Brown rather than nudeStick rather than powder (format)12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    81
    Finish, pigmentation & format
    76
    Wear & performance
    61
    Comfort & skin suitability
    50

    Very close colour · Shimmer

    Ingredients (not scored): 12% ingredient overlap

    Differences: Brown rather than nude · Stick rather than powder (format) · 12-hour wear rather than long-wearing (longevity)

    Medium confidence· Digital match

    View match
  21. #22 · Milani

    Gilded Eyeshadow Sticks

    Desert

    Compared using pan 2 of your shade

    Shade match 75
    $11.99Ulta BeautyUlta BeautyCosts $7.99 more

    Matches: Very close colourSame finish: metallicClaims crease resistance

    Differences: Golden rather than nudeCream rather than powder (format)12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    75
    Finish, pigmentation & format
    88
    Wear & performance
    55
    Comfort & skin suitability
    40

    Very close colour · Metallic

    Ingredients (not scored): 11% ingredient overlap

    Differences: Golden rather than nude · Cream rather than powder (format) · 12-hour wear rather than long-wearing (longevity)

    Retailer shade note: warm gold

    Medium confidence· Digital match

    View match
  22. #23 · Morphe

    ChromaPlus 6-Pan Eyeshadow Palette

    Rich Glitch

    Matched on pan 5, against pan 3 of your shade

    Shade match 93
    $16Ulta BeautyUlta BeautyCosts $12 more

    Matches: Very close colourSame pigmentation: opaqueSame longevity: long-wearing

    Differences: Matte rather than metallic (finish)

    Score details
    Shade match
    93
    Finish, pigmentation & format
    38
    Wear & performance
    100
    Comfort & skin suitability
    50

    Very close colour · Matte · Opaque

    Ingredients (not scored): 39% ingredient overlap

    Differences: Matte rather than metallic (finish)

    Medium confidence· Digital match

    View match
  23. #24 · Charlotte Tilbury

    Eyes To Mesmerise Cream Eyeshadow

    Amber Gold

    Compared using pan 2 of your shade

    Shade match 76
    $36Ulta BeautyUlta BeautyCosts $32 more

    Matches: Very close colourSame longevity: long-wearingClaims crease resistance

    Differences: Golden rather than nudeCream rather than powder (format)

    Score details
    Shade match
    76
    Finish, pigmentation & format
    76
    Wear & performance
    78
    Comfort & skin suitability
    50

    Very close colour · Shimmer

    Ingredients (not scored): 9% ingredient overlap

    Differences: Golden rather than nude · Cream rather than powder (format)

    Retailer shade note: burnished amber-gold

    Medium confidence· Digital match

    View match
  24. #25 · Ulta Beauty Collection

    Eyeshadow Singles

    Mr. Wrong

    Compared using pan 4 of your shade

    Shade match 78
    $9Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Same format: powder

    Differences: Grey rather than taupeBuildable rather than opaque (pigmentation)Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    78
    Finish, pigmentation & format
    83
    Wear & performance
    40
    Comfort & skin suitability
    50

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 28% ingredient overlap

    Differences: Grey rather than taupe · Buildable rather than opaque (pigmentation) · Not listed rather than long-wearing (longevity)

    Retailer shade note: medium brownish gray shimmer

    Medium confidence· Digital match

    View match
  25. #26 · Makeup By Mario

    Long-Wear Cream Eyeshadow

    Sandstone

    Compared using pan 2 of your shade

    Shade match 74
    $25SephoraSephoraCosts $21 more

    Matches: Near-identical swatch colourSame pigmentation: opaqueSame longevity: long-wearing

    Differences: Pink rather than nudeCream rather than powder (format)

    Score details
    Shade match
    74
    Finish, pigmentation & format
    81
    Wear & performance
    70
    Comfort & skin suitability
    40

    Looks identical · Shimmer · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Pink rather than nude · Cream rather than powder (format)

    Retailer shade note: nude pink

    Medium confidence· Digital match

    View match
  26. #27 · Makeup By Mario

    Long-Wear Cream Eyeshadow

    Mauve

    Compared using pan 3 of your shade

    Shade match 74
    $25SephoraSephoraCosts $21 more

    Matches: Very close colourSame pigmentation: opaqueSame longevity: long-wearing

    Differences: Mauve rather than taupeCream rather than powder (format)

    Score details
    Shade match
    74
    Finish, pigmentation & format
    81
    Wear & performance
    70
    Comfort & skin suitability
    40

    Very close colour · Shimmer · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Mauve rather than taupe · Cream rather than powder (format)

    Retailer shade note: muted mauve

    Medium confidence· Digital match

    View match
  27. #28 · Urban Decay

    Naked Eyeshadow Stick

    Private Album

    Compared using pan 2 of your shade

    Shade match 77
    $25SephoraSephoraCosts $21 more

    Matches: Very close colourSame longevity: long-wearingClaims crease resistance

    Differences: Taupe rather than nudeBuildable rather than opaque (pigmentation)Stick rather than powder (format)

    Score details
    Shade match
    77
    Finish, pigmentation & format
    74
    Wear & performance
    70
    Comfort & skin suitability
    40

    Very close colour · Shimmer · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Taupe rather than nude · Buildable rather than opaque (pigmentation) · Stick rather than powder (format)

    Retailer shade note: cool taupe shimmer

    Medium confidence· Digital match

    View match
  28. #29 · Stila

    Liqua-Play Eye Shadow

    Bronzey Shimmer

    Compared using pan 2 of your shade

    Shade match 76
    $25Ulta BeautyUlta Beauty(product price)Costs $21 more

    Matches: Very close colourSame longevity: long-wearingClaims crease resistance

    Differences: Bronze rather than nudeBuildable rather than opaque (pigmentation)Liquid rather than powder (format)

    Score details
    Shade match
    76
    Finish, pigmentation & format
    71
    Wear & performance
    78
    Comfort & skin suitability
    40

    Very close colour · Shimmer · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Bronze rather than nude · Buildable rather than opaque (pigmentation) · Liquid rather than powder (format)

    Retailer shade note: shimmering rich copper bronze

    Medium confidence· Digital match

    View match
  29. #30 · ColourPop

    Jelly Much Gel Eyeshadow

    Field of Fairies

    Compared using pan 1 of your shade

    Shade match 69
    $9Ulta BeautyUlta BeautyCosts $5 more

    Matches: Very close colourSame longevity: long-wearingClaims crease resistance

    Differences: Golden rather than rose

    Score details
    Shade match
    69
    Finish, pigmentation & format
    83
    Wear & performance
    78
    Comfort & skin suitability
    50

    Very close colour · Glitter

    Ingredients (not scored): 8% ingredient overlap

    Differences: Golden rather than rose

    Retailer shade note: warm champagne with silver & pink pinpoints

    Medium confidence· Digital match

    View match
  30. #31 · e.l.f. Cosmetics

    Perfect 10 Eyeshadow Palette

    Keep It Ethereal

    Matched on pan 8, against pan 3 of your shade

    Shade match 96
    $11Ulta BeautyUlta BeautyCosts $7 more

    Matches: Very close colourSame pigmentation: opaque

    Differences: Matte rather than metallic (finish)Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    96
    Finish, pigmentation & format
    38
    Wear & performance
    40
    Comfort & skin suitability
    50

    Very close colour · Matte · Opaque

    Ingredients (not scored): 59% ingredient overlap

    Differences: Matte rather than metallic (finish) · Not listed rather than long-wearing (longevity)

    Retailer shade note: neutrals and rose golds

    Medium confidence· Digital match

    View match
  31. #32 · Urban Decay

    Naked Eyeshadow Stick

    Blurred Out

    Compared using pan 2 of your shade

    Shade match 97
    $25SephoraSephoraCosts $21 more

    Matches: Very close colourSame longevity: long-wearingClaims crease resistance

    Differences: Matte rather than metallic (finish)Buildable rather than opaque (pigmentation)Stick rather than powder (format)

    Score details
    Shade match
    97
    Finish, pigmentation & format
    22
    Wear & performance
    70
    Comfort & skin suitability
    40

    Very close colour · Matte · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than metallic (finish) · Buildable rather than opaque (pigmentation) · Stick rather than powder (format)

    Retailer shade note: neutral beige matte

    Medium confidence· Digital match

    View match

Showing 12 of 31 matches

Why the closest match works

Kaja Wink Dazzle Dual-Ended Eyeshadow Stick in Ice Illusion, against e.l.f. Cosmetics Bite Size Eyeshadow Palette in Cold Brew. Matched on pan 2, against pan 1 of your shade. Every attribute compared, with its share of the score.

ComparedYour shadeCold BrewClosest matchIce IllusionScore
Shade match55% of overall98
Colour98#efd5ce#efd3cbLooks identicalColour difference 0.8 (0 is identical)
Depth99LightLightSameDepth difference 0.8 on the 0–100 scale
Undertonenot comparableNot listedNot listedUndertone unknown on one side
Colour family100RoseRoseSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared74
Finish83MetallicGlitterCloseGlitter finish rather than metallic
Pigmentationnot comparableOpaqueNot listedNot listed for eitherAn opacity not listed for one product
Format35PowderCreamDifferentCream rather than powder
Wear & performance10% of overall · 1 of 3 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Crease resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists crease resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Comfort & skin suitability5% of overall · 1 of 3 compared40
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Skin typesnot comparableNot listedNot listedNot listed for eitherNeither product lists skin types
Overall match 88/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kaja Wink Dazzle Dual-Ended Eyeshadow Stick in Ice Illusion.

Same or better

  • Near-identical swatch colour
  • Same longevity: long-wearing
  • Claims hydration

Different

  • Cream format instead of powder

Description and ingredients (information only, not scored)

Weighted ingredient similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptionNot listedicy white
BasePowder-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy Ice Illusion

Best price
$22SephoraSephora
Costs $18 more

Your shade $4 at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.