Beautler.Your beauty butler

Hydrating Camo Concealer Deep Cinnamon dupes and alternatives e.l.f. Cosmetics

Medium · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol0Vegan0Cruelty-free1Oil-free1With SPF0Mineral0

Avoid an ingredient

Sort

1 of 30

Only showing matches made for combination skin, in cream form.

  • 6 matches have no formulation listed and are not shown.
  • 13 matches have no skin type listed and are not shown.

Closest shade match: Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 400

The equivalent shade: scored on colour, depth and undertone only.

Your shade
e.l.f. Cosmetics
Deep CinnamonChange shade
Depth and undertone: Medium · Cool · rosy
Finish and coverage: Satin · Full coverage
The match
Fenty Beauty
400
Depth and undertone: Medium · Warm
Finish and coverage: Matte · Full coverage
Shade match
67out of 100
Colour
76
Depth
99
Undertone
25
Medium confidence· Digital matchWhy it matches
Best price
$30SephoraSephora
Costs $22 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

No match is close enough in colour to recommend as an overall alternative (shade match under 70).

Looking for a foundation in your shade?

The closest shade to e.l.f. Cosmetics Hydrating Camo Concealer Deep Cinnamon (Medium · Cool · rosy undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30

    Deep 510 C

    e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30, shade Deep 510 C

    • Nearest in this range
    • Tan · Cool undertone

    $16

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. Haus Labs Triclone Skin Tech Medium Coverage Foundation

    310 Medium

    Haus Labs Triclone Skin Tech Medium Coverage Foundation, shade 310 Medium

    • Looks identical
    • Medium · Cool · rosy undertone

    $52

    SephoraView at Sephora
  2. Ulta Beauty Collection Moisturizing Complexion Stick

    Medium To Tan Cool

    Ulta Beauty Collection Moisturizing Complexion Stick, shade Medium To Tan Cool

    • Looks identical
    • Medium · Cool undertone

    $16

    Ulta BeautyView at Ulta Beauty
  3. Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation

    Medium Cool 3

    Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation, shade Medium Cool 3

    • Very close colour
    • Medium · Cool undertone

    $49

    Ulta BeautyView at Ulta Beauty
  4. Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation

    30C Cinnamon

    Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation, shade 30C Cinnamon

    • Very close colour
    • Medium tan · Cool undertone

    $32

    SephoraView at Sephora
  5. Tom Ford Architecture Soft Matte 24H Multi-Use Foundation Stick

    16.5C Mocha

    Tom Ford Architecture Soft Matte 24H Multi-Use Foundation Stick, shade 16.5C Mocha

    • Very close colour
    • Medium tan · Cool undertone

    $60

    SephoraView at Sephora
  6. bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation

    Medium Deep 45 Cool

    bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation, shade Medium Deep 45 Cool

    • Very close colour
    • Medium tan · Cool · rosy undertone

    $42

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 400, against e.l.f. Cosmetics Hydrating Camo Concealer in Deep Cinnamon. Every attribute compared, with its share of the score.

ComparedYour shadeDeep CinnamonClosest shade match400Score
Shade match55% of overall67
Colour76#c6916f#cf905fClose colourColour difference 4.1 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.7
Retailer descriptionDeepDeep tanSome differenceRetailer descriptions one depth band apart
Undertone25Cool · rosyWarmDifferentfrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared65
Finish34SatinMatteDifferentMatte finish rather than satin
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall90
Skin type90Dry, combination, normalNormal, dry, combination, oilyBoth marketed for dry/​combination/​normal skin
Overall match 70/100Shade match 67/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 400.

Same or better

  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines

Different

  • Small colour difference on the swatch
  • Slightly warmer undertone
  • Matte finish instead of satin
  • Does not claim a lightweight feel
  • Contains alcohol

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 22%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy 400

Best price
$30SephoraSephora
Costs $22 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.