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Hydrating Camo Concealer Deep Cinnamon dupes and alternatives e.l.f. Cosmetics

Medium · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free11No drying alcohol12Vegan7Cruelty-free5Oil-free1With SPF0Mineral0

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13 of 30

Only showing matches made for combination skin.

  • 13 matches have no skin type listed and are not shown.

Closest shade matchClosest overall alternative: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 32 Tan Bronze

The equivalent shade and the most similar concealer overall.

Your shade
e.l.f. Cosmetics
Deep CinnamonChange shade
Depth and undertone: Medium · Cool · rosy
Finish and coverage: Satin · Full coverage
The match
IT Cosmetics
32 Tan Bronze
Depth and undertone: Medium · Cool
Finish and coverage: Natural · Full coverage
Overall match
91out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
88
Wear (Wear & performance)
86
Skin (Skin suitability)
84
Shade match
95out of 100
Colour
92
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$30Ulta BeautyUlta Beauty
Costs $22 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    33.5 Tan Natural
    Shade match 77
    $30SephoraSephoraCosts $22 more

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly lighterNeutral rather than cool undertoneNatural rather than satin finish

    Score details
    Shade match
    77
    Finish & visual result
    88
    Wear & performance
    86
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Natural rather than satin finish · Does not claim a lightweight feel

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    40.0 Deep Tan
    Shade match 76
    $30SephoraSephoraCosts $22 more

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Slightly warmer undertoneNatural rather than satin finishDoes not claim a lightweight feel

    Score details
    Shade match
    76
    Finish & visual result
    88
    Wear & performance
    86
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than satin finish · Does not claim a lightweight feel

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  3. #4 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    34.5 Rich Golden
    Shade match 66
    $30Ulta BeautyUlta Beauty(product price)Costs $22 more

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly deeperSlightly warmer undertoneNatural rather than satin finish

    Score details
    Shade match
    66
    Finish & visual result
    88
    Wear & performance
    86
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Natural rather than satin finish · Does not claim a lightweight feel

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  4. #5 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    21.0 Medium Tan
    Shade match 65
    $30SephoraSephoraCosts $22 more

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly lighterSlightly warmer undertoneNatural rather than satin finish

    Score details
    Shade match
    65
    Finish & visual result
    88
    Wear & performance
    86
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Natural rather than satin finish · Does not claim a lightweight feel

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  5. #6 · Fenty Beauty

    Pro Filt'r Instant Retouch Longwear Liquid Concealer

    400
    Shade match 67
    $30SephoraSephoraCosts $22 more

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly warmer undertoneMatte rather than satin finishDoes not claim a lightweight feel

    Score details
    Shade match
    67
    Finish & visual result
    65
    Wear & performance
    86
    Skin suitability
    90

    Close colour · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than satin finish · Does not claim a lightweight feel · Contains drying alcohol

    Retailer shade note: for tan to deep skin w/ very warm undertones

    Medium confidence· Digital match

    View match
  6. #7 · Tarte

    Shape Tape Full Coverage Matte Concealer

    47S tan-deep sand
    Shade match 73
    $32SephoraSephoraCosts $24 more

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Slightly warmer undertoneMatte rather than satin finishDoes not claim a lightweight feel

    Score details
    Shade match
    73
    Finish & visual result
    60
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than satin finish · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: tan to deep skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  7. #8 · Tarte

    Shape Tape Full Coverage Matte Concealer

    47H tan-deep honey
    Shade match 71
    $32SephoraSephoraCosts $24 more

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Slightly lighterSlightly warmer undertoneMatte rather than satin finish

    Score details
    Shade match
    71
    Finish & visual result
    60
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Matte rather than satin finish · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: tan to deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  8. #9 · Too Faced

    Born This Way Super Coverage Multi-Use Concealer

    Honey
    Shade match 40
    $36SephoraSephoraCosts $28 more

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly deeperDescribed as tan, yours as deepNeutral rather than cool undertone

    Score details
    Shade match
    40
    Finish & visual result
    88
    Wear & performance
    100
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 41% ingredient overlap

    Differences: Slightly deeper · Described as tan, yours as deep · Neutral rather than cool undertone · Natural rather than satin finish

    Retailer shade note: tan with neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as tan, yours as deep

    View match
  9. #10 · Too Faced

    Born This Way Super Coverage Multi-Use Concealer

    Warm Sand
    Shade match 40
    $36SephoraSephoraCosts $28 more

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Described as tan, yours as deepSlightly warmer undertoneNatural rather than satin finish

    Score details
    Shade match
    40
    Finish & visual result
    88
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 41% ingredient overlap

    Differences: Described as tan, yours as deep · Slightly warmer undertone · Natural rather than satin finish

    Retailer shade note: tan with golden undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as tan, yours as deep

    View match
  10. #11 · Rare Beauty

    Liquid Touch Brightening Concealer

    350C
    Shade match 40
    $24SephoraSephoraCosts $16 more

    Matches: Same cool undertoneClaims a skin-like finishBoth claim long-wearing

    Differences: Slightly lighterDescribed as medium tan, yours as deepRadiant rather than satin finish

    Score details
    Shade match
    40
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    90

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly lighter · Described as medium tan, yours as deep · Radiant rather than satin finish · Medium rather than full coverage

    Retailer shade note: medium tan with cool pink undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as deep

    View match
  11. #12 · Rare Beauty

    Liquid Touch Brightening Concealer

    410N
    Shade match 40
    $24SephoraSephoraCosts $16 more

    Matches: Claims a skin-like finishBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly deeperDescribed as medium tan, yours as deepSlightly warmer undertone

    Score details
    Shade match
    40
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    90

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly deeper · Described as medium tan, yours as deep · Slightly warmer undertone · Radiant rather than satin finish · Medium rather than full coverage

    Retailer shade note: medium tan with neutral peach undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as deep

    View match
  12. #13 · Rare Beauty

    Liquid Touch Brightening Concealer

    400W
    Shade match 40
    $24SephoraSephoraCosts $16 more

    Matches: Very close colourClaims a skin-like finishBoth claim long-wearing

    Differences: Described as medium tan, yours as deepSlightly warmer undertoneRadiant rather than satin finish

    Score details
    Shade match
    40
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    90

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Described as medium tan, yours as deep · Slightly warmer undertone · Radiant rather than satin finish · Medium rather than full coverage

    Retailer shade note: medium tan with warm neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as deep

    View match

Looking for a foundation in your shade?

The closest shade to e.l.f. Cosmetics Hydrating Camo Concealer Deep Cinnamon (Medium · Cool · rosy undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30

    Deep 510 C

    e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30, shade Deep 510 C

    • Nearest in this range
    • Tan · Cool undertone

    $16

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. Haus Labs Triclone Skin Tech Medium Coverage Foundation

    310 Medium

    Haus Labs Triclone Skin Tech Medium Coverage Foundation, shade 310 Medium

    • Looks identical
    • Medium · Cool · rosy undertone

    $52

    SephoraView at Sephora
  2. Ulta Beauty Collection Moisturizing Complexion Stick

    Medium To Tan Cool

    Ulta Beauty Collection Moisturizing Complexion Stick, shade Medium To Tan Cool

    • Looks identical
    • Medium · Cool undertone

    $16

    Ulta BeautyView at Ulta Beauty
  3. Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation

    Medium Cool 3

    Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation, shade Medium Cool 3

    • Very close colour
    • Medium · Cool undertone

    $49

    Ulta BeautyView at Ulta Beauty
  4. Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation

    30C Cinnamon

    Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation, shade 30C Cinnamon

    • Very close colour
    • Medium tan · Cool undertone

    $32

    SephoraView at Sephora
  5. Tom Ford Architecture Soft Matte 24H Multi-Use Foundation Stick

    16.5C Mocha

    Tom Ford Architecture Soft Matte 24H Multi-Use Foundation Stick, shade 16.5C Mocha

    • Very close colour
    • Medium tan · Cool undertone

    $60

    SephoraView at Sephora
  6. bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation

    Medium Deep 45 Cool

    bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation, shade Medium Deep 45 Cool

    • Very close colour
    • Medium tan · Cool · rosy undertone

    $42

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 32 Tan Bronze, against e.l.f. Cosmetics Hydrating Camo Concealer in Deep Cinnamon. Every attribute compared, with its share of the score.

ComparedYour shadeDeep CinnamonClosest match32 Tan BronzeScore
Shade match55% of overall95
Colour92#c6916f#cf936eVery close colourColour difference 2.0 (0 is identical)
Depth97MediumMediumSameDepth difference: 2.0
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared88
Finish78SatinNaturalCloseNatural finish rather than satin
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Dry, combination, normalNormal, dry, combination, oily, sensitiveBoth marketed for dry/​combination/​normal skin
Overall match 91/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 32 Tan Bronze.

Same or better

  • Very close colour
  • Same cool undertone
  • Natural finish instead of satin
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines

Different

  • Does not claim a lightweight feel

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high
View full match

Where to buy 32 Tan Bronze

Match price
$30Ulta BeautyUlta Beauty
Costs $22 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.