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Hydrating Camo Concealer Medium Warm dupes and alternatives e.l.f. Cosmetics

Light · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan, applied. RemoveCruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, in liquid form, vegan.

  • 1 match has no coverage listed and is not shown.
  • 6 matches have no formulation listed and are not shown.
  • 20 matches have no vegan claim listed and are not shown.

Closest shade matchClosest overall alternative: Rare Beauty Liquid Touch Brightening Concealer 290N

The equivalent shade and the most similar concealer overall.

Your shade
e.l.f. Cosmetics
Medium WarmChange shade
Depth and undertone: Light · Warm · golden
Finish and coverage: Satin · Full coverage
The match
Rare Beauty
290N
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Radiant · Medium coverage
Overall match
82out of 100
Shade (Shade match)
82
Finish (Finish & visual result)
70
Wear (Wear & performance)
100
Skin (Skin suitability)
90
Shade match
82out of 100
Colour
77
Depth
97
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$24SephoraSephora
Costs $16 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Rare Beauty

    Liquid Touch Brightening Concealer

    270N
    Shade match 79
    $24SephoraSephoraCosts $16 more

    Matches: Claims a skin-like finishBoth claim long-wearingBoth claim not settling into lines

    Differences: Neutral rather than warm undertoneRadiant rather than satin finishMedium rather than full coverage

    Score details
    Shade match
    79
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    90

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than satin finish · Medium rather than full coverage

    Retailer shade note: medium with neutral beige undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to e.l.f. Cosmetics Hydrating Camo Concealer Medium Warm (Light · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30

    Medium 330 W

    e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30, shade Medium 330 W

    • Nearest in this range
    • Medium · Warm undertone

    $16

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish

    20

    Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish, shade 20

    • Looks identical
    • Light medium · Warm · golden undertone

    $40

    SephoraView at Sephora
  2. Sephora Collection Best Skin Ever Matte Powder Foundation

    21.5Y Medium

    Sephora Collection Best Skin Ever Matte Powder Foundation, shade 21.5Y Medium

    • Very close colour
    • Light · Warm · yellow undertone

    $24

    SephoraView at Sephora
  3. Tarte Timeless Hydrating Foundation

    35H Medium Honey

    Tarte Timeless Hydrating Foundation, shade 35H Medium Honey

    • Very close colour
    • Light · Warm undertone

    $42

    Ulta BeautyView at Ulta Beauty
  4. Lancôme Teint Idole Ultra Wear Care and Glow Foundation

    335W

    Lancôme Teint Idole Ultra Wear Care and Glow Foundation, shade 335W

    • Very close colour
    • Light medium · Warm · golden undertone

    $53

    Ulta BeautyView at Ulta Beauty
  5. MAC Cosmetics Studio Fix Powder Plus Foundation

    NW22

    MAC Cosmetics Studio Fix Powder Plus Foundation, shade NW22

    • Very close colour
    • Light · Warm undertone

    $39

    Ulta BeautyView at Ulta Beauty
  6. R.E.M. Beauty Sweetener Foundation

    medium 1 w

    R.E.M. Beauty Sweetener Foundation, shade medium 1 w

    • Very close colour
    • Light medium · Warm · yellow undertone

    $35

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Rare Beauty Liquid Touch Brightening Concealer in 290N, against e.l.f. Cosmetics Hydrating Camo Concealer in Medium Warm. Every attribute compared, with its share of the score.

ComparedYour shadeMedium WarmClosest match290NScore
Shade match55% of overall82
Colour77#f2b187#e2b28dClose colourColour difference 4.0 (0 is identical)
Depth97LightLight mediumCloseDepth difference: 1.9
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Undertone85Warm · goldenNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish78SatinRadiantCloseRadiant finish rather than satin
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Dry, combination, normalOily, dry, combination, normalBoth marketed for dry/​combination/​normal skin
Overall match 82/100Shade match 82/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty Liquid Touch Brightening Concealer in 290N.

Same or better

  • Similar undertone (neutral vs warm)
  • Radiant finish instead of satin
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy 290N

Best price
$24SephoraSephora
Costs $16 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.