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Hydrating Camo Concealer Medium Warm dupes and alternatives e.l.f. Cosmetics

Light · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

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Fragrance-free4No drying alcohol6Vegan, applied. RemoveCruelty-free4Oil-free0With SPF0Mineral1

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Only showing matches in liquid form, vegan.

  • 6 matches have no formulation listed and are not shown.
  • 20 matches have no vegan claim listed and are not shown.

Closest shade match: Tarte Shape Tape Full Coverage Matte Concealer 36S medium-tan sand

The equivalent shade: scored on colour, depth and undertone only.

Your shade
e.l.f. Cosmetics
Medium WarmChange shade
Depth and undertone: Light · Warm · golden
Finish and coverage: Satin · Full coverage
The match
Tarte
36S medium-tan sand
Depth and undertone: Light medium · Warm · golden
Finish and coverage: Matte · Full coverage
Shade match
84out of 100
Colour
75
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
Costs $24 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Rare Beauty Liquid Touch Brightening Concealer 290N

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
e.l.f. Cosmetics
Medium WarmChange shade
Depth and undertone: Light · Warm · golden
Finish and coverage: Satin · Full coverage
The match
Rare Beauty
290N
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Radiant · Medium coverage
Overall match
82out of 100
Shade (Shade match)
82
Finish (Finish & visual result)
70
Wear (Wear & performance)
100
Skin (Skin suitability)
90
Medium confidence· Digital matchWhy it matches
Best price
$24SephoraSephora
Costs $16 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Rare Beauty

    Liquid Touch Brightening Concealer

    270N
    Shade match 79
    $24SephoraSephoraCosts $16 more

    Matches: Claims a skin-like finishBoth claim long-wearingBoth claim not settling into lines

    Differences: Neutral rather than warm undertoneRadiant rather than satin finishMedium rather than full coverage

    Score details
    Shade match
    79
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    90

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than satin finish · Medium rather than full coverage

    Retailer shade note: medium with neutral beige undertones

    Medium confidence· Digital match

    View match
  2. #4 · Too Faced

    Born This Way Super Coverage Multi-Use Concealer

    Warm Beige
    Shade match 70
    $36SephoraSephoraCosts $28 more

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly deeperNeutral rather than warm undertoneNatural rather than satin finish

    Score details
    Shade match
    70
    Finish & visual result
    88
    Wear & performance
    100
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 41% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Natural rather than satin finish

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · bareMinerals

    ORIGINAL Liquid Mineral Brightening Concealer

    Medium 3N
    Shade match 75
    $31Ulta BeautyUlta Beauty(product price)Costs $23 more

    Matches: Both claim long-wearingBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneLuminous rather than satin finishBuildable rather than full coverage

    Score details
    Shade match
    75
    Finish & visual result
    67
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Luminous · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Luminous rather than satin finish · Buildable rather than full coverage

    Retailer shade note: for medium neutral skin with peach undertones

    Medium confidence· Digital match

    View match
  4. #6 · Tarte

    Shape Tape Full Coverage Matte Concealer

    34S medium sand
    Shade match 82
    $32SephoraSephoraCosts $24 more

    Matches: Same warm undertoneSame full coverageClaims a blurring effect

    Differences: Matte rather than satin finishDoes not claim a lightweight feelNot marketed for dry skin

    Score details
    Shade match
    82
    Finish & visual result
    60
    Wear & performance
    72
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Matte rather than satin finish · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: medium skin with warm, golden undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to e.l.f. Cosmetics Hydrating Camo Concealer Medium Warm (Light · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30

    Medium 330 W

    e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30, shade Medium 330 W

    • Nearest in this range
    • Medium · Warm undertone

    $16

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish

    20

    Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish, shade 20

    • Looks identical
    • Light medium · Warm · golden undertone

    $40

    SephoraView at Sephora
  2. Sephora Collection Best Skin Ever Matte Powder Foundation

    21.5Y Medium

    Sephora Collection Best Skin Ever Matte Powder Foundation, shade 21.5Y Medium

    • Very close colour
    • Light · Warm · yellow undertone

    $24

    SephoraView at Sephora
  3. Tarte Timeless Hydrating Foundation

    35H Medium Honey

    Tarte Timeless Hydrating Foundation, shade 35H Medium Honey

    • Very close colour
    • Light · Warm undertone

    $42

    Ulta BeautyView at Ulta Beauty
  4. Lancôme Teint Idole Ultra Wear Care and Glow Foundation

    335W

    Lancôme Teint Idole Ultra Wear Care and Glow Foundation, shade 335W

    • Very close colour
    • Light medium · Warm · golden undertone

    $53

    Ulta BeautyView at Ulta Beauty
  5. MAC Cosmetics Studio Fix Powder Plus Foundation

    NW22

    MAC Cosmetics Studio Fix Powder Plus Foundation, shade NW22

    • Very close colour
    • Light · Warm undertone

    $39

    Ulta BeautyView at Ulta Beauty
  6. R.E.M. Beauty Sweetener Foundation

    medium 1 w

    R.E.M. Beauty Sweetener Foundation, shade medium 1 w

    • Very close colour
    • Light medium · Warm · yellow undertone

    $35

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tarte Shape Tape Full Coverage Matte Concealer in 36S medium-tan sand, against e.l.f. Cosmetics Hydrating Camo Concealer in Medium Warm. Every attribute compared, with its share of the score.

ComparedYour shadeMedium WarmClosest shade match36S medium-tan sandScore
Shade match55% of overall84
Colour75#f2b187#e1b189Close colourColour difference 4.3 (0 is identical)
Depth96LightLight mediumCloseDepth difference: 2.5
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Undertone100Warm · goldenWarm · goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared60
Finish34SatinMatteDifferentMatte finish rather than satin
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Dry, combination, normalNormal, combination, oilyBoth marketed for combination/​normal skin
Overall match 75/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Shape Tape Full Coverage Matte Concealer in 36S medium-tan sand.

Same or better

  • Same warm undertone
  • Same full coverage
  • Claims a blurring effect
  • Both claim not settling into lines

Different

  • Small colour difference on the swatch
  • Matte finish instead of satin
  • Does not claim a lightweight feel
  • Not marketed for dry skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 28%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (benzyl salicylate)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

Rare Beauty Liquid Touch Brightening Concealer in 290N, against e.l.f. Cosmetics Hydrating Camo Concealer in Medium Warm. Every attribute compared, with its share of the score.

ComparedYour shadeMedium WarmClosest overall alternative290NScore
Shade match55% of overall82
Colour77#f2b187#e2b28dClose colourColour difference 4.0 (0 is identical)
Depth97LightLight mediumCloseDepth difference: 1.9
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Undertone85Warm · goldenNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish78SatinRadiantCloseRadiant finish rather than satin
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Dry, combination, normalOily, dry, combination, normalBoth marketed for dry/​combination/​normal skin
Overall match 82/100Shade match 82/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty Liquid Touch Brightening Concealer in 290N.

Same or better

  • Similar undertone (neutral vs warm)
  • Radiant finish instead of satin
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Tarte Shape Tape Full Coverage Matte Concealer 36S medium-tan sand

Best price
$32SephoraSephora
Costs $24 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Rare Beauty Liquid Touch Brightening Concealer 290N

Best price
$24SephoraSephora
Costs $16 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.