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Hydrating Camo Concealer Rich Chocolate dupes and alternatives e.l.f. Cosmetics

Tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free13No drying alcohol11Vegan9Cruelty-free, applied. RemoveOil-free0With SPF0Mineral2

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13 of 30

Only showing matches cruelty-free.

  • 17 matches have no cruelty-free claim listed and are not shown.

Closest shade match: NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Caramel

The equivalent shade: scored on colour, depth and undertone only.

Your shade
e.l.f. Cosmetics
Rich ChocolateChange shade
Depth and undertone: Tan · Warm
Finish and coverage: Satin · Full coverage
The match
NYX Professional Makeup
Caramel
Depth and undertone: Medium tan · Neutral
Finish and coverage: Natural · Medium coverage
Shade match
83out of 100
Colour
87
Depth
98
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$12Ulta BeautyUlta Beauty
Costs $4 more

Your shade $8 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Too Faced Born This Way Super Coverage Multi-Use Concealer Butterscotch

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
e.l.f. Cosmetics
Rich ChocolateChange shade
Depth and undertone: Tan · Warm
Finish and coverage: Satin · Full coverage
The match
Too Faced
Butterscotch
Depth and undertone: Tan · Warm · golden
Finish and coverage: Natural · Full coverage
Overall match
85out of 100
Shade (Shade match)
79
Finish (Finish & visual result)
88
Wear (Wear & performance)
100
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
Costs $28 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Glossier

    Stretch Concealer for Dewy Buildable Coverage

    Deep 1
    Shade match 80
    $22SephoraSephoraCosts $14 more

    Matches: Same warm undertoneBoth claim long-wearingBoth claim not settling into lines

    Differences: Radiant rather than satin finishBuildable rather than full coverage

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    50

    Slight colour difference · Radiant · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Radiant rather than satin finish · Buildable rather than full coverage

    Retailer shade note: golden undertone

    Medium confidence· Digital match

    View match
  2. #4 · Glossier

    Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 4
    Shade match 77
    $22SephoraSephoraCosts $14 more

    Matches: Same warm undertoneBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly deeperRadiant rather than satin finishBuildable rather than full coverage

    Score details
    Shade match
    77
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    50

    Slight colour difference · Radiant · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Radiant rather than satin finish · Buildable rather than full coverage

    Retailer shade note: peach undertone

    Medium confidence· Digital match

    View match
  3. #5 · Too Faced

    Born This Way Super Coverage Multi-Use Concealer

    Mocha
    Shade match 55
    $36SephoraSephoraCosts $28 more

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly deeperSlightly cooler undertoneNatural rather than satin finish

    Score details
    Shade match
    55
    Finish & visual result
    88
    Wear & performance
    100
    Skin suitability
    100

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 41% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Natural rather than satin finish

    Retailer shade note: rich tan with rosy undertones

    Medium confidence· Digital match

    View match
  4. #6 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Deep Golden
    Shade match 77
    $12Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Same warm undertoneClaims a skin-like finishBoth claim not settling into lines

    Differences: Slightly deeperNatural rather than satin finishMedium rather than full coverage

    Score details
    Shade match
    77
    Finish & visual result
    63
    Wear & performance
    72
    Skin suitability
    50

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly deeper · Natural rather than satin finish · Medium rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  5. #7 · CoverGirl

    TruBlend Undercover Concealer

    Warm Honey
    Shade match 76
    $12.99Ulta BeautyUlta Beauty(product price)Costs $4.99 more

    Matches: Same warm undertoneSame full coverageBoth claim long-wearing

    Differences: Noticeably different swatch colourSlightly deeperMatte rather than satin finish

    Score details
    Shade match
    76
    Finish & visual result
    65
    Wear & performance
    68
    Skin suitability
    50

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Matte rather than satin finish · Does not claim not settling into lines · Does not claim a lightweight feel · Contains drying alcohol

    Medium confidence· Digital match

    View match
  6. #8 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Sand
    Shade match 72
    $12Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Claims a skin-like finishBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Slightly lighterNatural rather than satin finishMedium rather than full coverage

    Score details
    Shade match
    72
    Finish & visual result
    63
    Wear & performance
    72
    Skin suitability
    50

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly lighter · Natural rather than satin finish · Medium rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  7. #9 · CoverGirl

    TruBlend Undercover Concealer

    Golden Amber
    Shade match 72
    $12.99Ulta BeautyUlta Beauty(product price)Costs $4.99 more

    Matches: Same warm undertoneSame full coverageBoth claim long-wearing

    Differences: Noticeably different swatch colourSlightly lighterMatte rather than satin finish

    Score details
    Shade match
    72
    Finish & visual result
    65
    Wear & performance
    68
    Skin suitability
    50

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Matte rather than satin finish · Does not claim not settling into lines · Does not claim a lightweight feel · Contains drying alcohol

    Medium confidence· Digital match

    View match
  8. #10 · Too Faced

    Born This Way Super Coverage Multi-Use Concealer

    Honey
    Shade match 40
    $36SephoraSephoraCosts $28 more

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Described as tan, yours as rich deepNeutral rather than warm undertoneNatural rather than satin finish

    Score details
    Shade match
    40
    Finish & visual result
    88
    Wear & performance
    100
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 41% ingredient overlap

    Differences: Described as tan, yours as rich deep · Neutral rather than warm undertone · Natural rather than satin finish

    Retailer shade note: tan with neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as tan, yours as rich deep

    View match
  9. #11 · Too Faced

    Born This Way Super Coverage Multi-Use Concealer

    Warm Sand
    Shade match 40
    $36SephoraSephoraCosts $28 more

    Matches: Same warm undertoneSame full coverageBoth claim long-wearing

    Differences: Slightly lighterDescribed as tan, yours as rich deepNatural rather than satin finish

    Score details
    Shade match
    40
    Finish & visual result
    88
    Wear & performance
    100
    Skin suitability
    100

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 41% ingredient overlap

    Differences: Slightly lighter · Described as tan, yours as rich deep · Natural rather than satin finish

    Retailer shade note: tan with golden undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as tan, yours as rich deep

    View match
  10. #12 · Hourglass

    Vanish Airbrush Full Coverage Longwear Concealer

    Flax 8
    Shade match 40
    $39SephoraSephoraCosts $31 more

    Matches: Same full coverageClaims a skin-like finishClaims a blurring effect

    Differences: Described as medium tan, yours as rich deepOlive rather than warm undertoneNatural rather than satin finish

    Score details
    Shade match
    40
    Finish & visual result
    71
    Wear & performance
    86
    Skin suitability
    100

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Described as medium tan, yours as rich deep · Olive rather than warm undertone · Natural rather than satin finish

    Retailer shade note: Medium Deep, Warm Olive

    Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as rich deep

    View match
  11. #13 · Hourglass

    Vanish Airbrush Full Coverage Longwear Concealer

    Teak 9.5
    Shade match 40
    $39SephoraSephoraCosts $31 more

    Matches: Same full coverageClaims a skin-like finishClaims a blurring effect

    Differences: Described as deep, yours as rich deepNeutral rather than warm undertoneNatural rather than satin finish

    Score details
    Shade match
    40
    Finish & visual result
    71
    Wear & performance
    86
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Described as deep, yours as rich deep · Neutral rather than warm undertone · Natural rather than satin finish

    Retailer shade note: Deep, Neutral

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep

    View match

Looking for a foundation in your shade?

The closest shade to e.l.f. Cosmetics Hydrating Camo Concealer Rich Chocolate (Tan · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30

    Rich 620 W

    e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30, shade Rich 620 W

    • Slight colour difference
    • Deep tan · Warm undertone

    $16

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. Clinique Stay-Matte Sheer Pressed Powder Foundation

    04 Stay Honey

    Clinique Stay-Matte Sheer Pressed Powder Foundation, shade 04 Stay Honey

    • Very close colour
    • Tan · Warm undertone

    $41

    Ulta BeautyView at Ulta Beauty
  2. Live Tinted HUESTICK Complexion Stick

    07 Medium

    Live Tinted HUESTICK Complexion Stick, shade 07 Medium

    • Very close colour
    • Medium tan · Warm undertone

    $42

    Ulta BeautyView at Ulta Beauty
  3. Haus Labs Triclone Skin Tech Medium Coverage Foundation

    350 Medium

    Haus Labs Triclone Skin Tech Medium Coverage Foundation, shade 350 Medium

    • Very close colour
    • Tan · Warm · peach undertone

    $52

    SephoraView at Sephora
  4. Juvia's Place I Am My Skin Hydra-Tint Foundation Stick

    12 Addis Ababa

    Juvia's Place I Am My Skin Hydra-Tint Foundation Stick, shade 12 Addis Ababa

    • Very close colour
    • Tan · Warm undertone

    $20

    Ulta BeautyView at Ulta Beauty
  5. L'Oréal Paris True Match Super-Blendable Foundation

    W8 Warm Medium Deep

    L'Oréal Paris True Match Super-Blendable Foundation, shade W8 Warm Medium Deep

    • Very close colour
    • Medium tan · Warm undertone

    $13.99

    Ulta BeautyView at Ulta Beauty
  6. Laura Geller Baked Balance-n-Brighten Color Correcting Foundation

    Toffee

    Laura Geller Baked Balance-n-Brighten Color Correcting Foundation, shade Toffee

    • Looks identical
    • Tan · Neutral undertone

    $38

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Caramel, against e.l.f. Cosmetics Hydrating Camo Concealer in Rich Chocolate. Every attribute compared, with its share of the score.

ComparedYour shadeRich ChocolateClosest shade matchCaramelScore
Shade match55% of overall83
Colour87#bb7c5c#c67a56Very close colourColour difference 2.8 (0 is identical)
Depth98TanMedium tanCloseDepth difference: 1.1
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone65WarmNeutralSome differencecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared63
Finish78SatinNaturalCloseNatural finish rather than satin
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared72
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Dry, combination, normalNot publishedSkin-type suitability not published for one product
Overall match 75/100Shade match 83/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Caramel.

Same or better

  • Very close colour
  • Natural finish instead of satin
  • Claims a skin-like finish
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Neutral rather than warm undertone
  • Medium rather than full coverage
  • No long-wear claim

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs moderate
View full match

Why the closest overall alternative works

Too Faced Born This Way Super Coverage Multi-Use Concealer in Butterscotch, against e.l.f. Cosmetics Hydrating Camo Concealer in Rich Chocolate. Every attribute compared, with its share of the score.

ComparedYour shadeRich ChocolateClosest overall alternativeButterscotchScore
Shade match55% of overall79
Colour69#bb7c5c#aa734eSlight colour differenceColour difference 5.1 (0 is identical)
Depth84TanTanSome differenceDepth difference: 6.4
Retailer descriptionRich deepRich deepBoth described as rich deepThe retailers describe the same depth
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared88
Finish78SatinNaturalCloseNatural finish rather than satin
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Dry, combination, normalNormal, dry, combinationBoth marketed for dry/​combination/​normal skin
Overall match 85/100Shade match 79/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Too Faced Born This Way Super Coverage Multi-Use Concealer in Butterscotch.

Same or better

  • Same warm undertone
  • Natural finish instead of satin
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly deeper

Ingredients (information only, not scored)

13 shared ingredients; weighted similarity 41%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Caramel

Best price
$12Ulta BeautyUlta Beauty
Costs $4 more

Your shade $8 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Too Faced Born This Way Super Coverage Multi-Use Concealer Butterscotch

Best price
$36SephoraSephora
Costs $28 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.