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Hydrating Camo Concealer Rich Cocoa dupes and alternatives e.l.f. Cosmetics

Deep tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

  • Liquid0
  • Serum0

Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free1Oil-free0With SPF0Mineral1

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Only showing matches with buildable coverage, without talc or dimethicone.

  • 5 matches have no coverage listed and are not shown.

Closest shade match: Glossier Stretch Concealer for Dewy Buildable Coverage Medium Tan 4

The equivalent shade: scored on colour, depth and undertone only.

Your shade
e.l.f. Cosmetics
Rich CocoaChange shade
Depth and undertone: Deep tan · Neutral
Finish and coverage: Satin · Full coverage
The match
Glossier
Medium Tan 4
Depth and undertone: Tan · Warm · peach
Finish and coverage: Radiant · Buildable coverage
Shade match
61out of 100
Colour
51
Depth
94
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$22SephoraSephora
Costs $14 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

No match is close enough in colour to recommend as an overall alternative (shade match under 70).

Looking for a foundation in your shade?

The closest shade to e.l.f. Cosmetics Hydrating Camo Concealer Rich Cocoa (Deep tan · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30

    Rich 620 W

    e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30, shade Rich 620 W

    • Close colour
    • Deep tan · Warm undertone

    $16

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. Rude Perfect Base Foundation Stick

    18N Deep Tan Neutral

    Rude Perfect Base Foundation Stick, shade 18N Deep Tan Neutral

    • Very close colour
    • Deep tan · Neutral undertone

    $8.75

    Ulta BeautyView at Ulta Beauty
  2. ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick

    33N Palm

    ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick, shade 33N Palm

    • Very close colour
    • Tan · Neutral undertone

    $50

    SephoraView at Sephora
  3. Estée Lauder Double Wear Stay-in-Place Foundation

    6N2 Truffle

    Estée Lauder Double Wear Stay-in-Place Foundation, shade 6N2 Truffle

    • Very close colour
    • Deep tan · Neutral undertone

    $52

    SephoraView at Sephora
  4. NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation

    27 True Caramel

    NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation, shade 27 True Caramel

    • Very close colour
    • Deep tan · Neutral undertone

    $14.97

    WalmartView at Walmart
  5. Maybelline Fit Me Matte + Poreless Foundation

    Latte 358

    Maybelline Fit Me Matte + Poreless Foundation, shade Latte 358

    • Very close colour
    • Deep tan · Neutral undertone

    $11.99

    Ulta BeautyView at Ulta Beauty
  6. Juvia's Place I am Magic Powder Foundation

    Cabo - Medium 1

    Juvia's Place I am Magic Powder Foundation, shade Cabo - Medium 1

    • Very close colour
    • Deep tan · Neutral undertone

    $20

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Glossier Stretch Concealer for Dewy Buildable Coverage in Medium Tan 4, against e.l.f. Cosmetics Hydrating Camo Concealer in Rich Cocoa. Every attribute compared, with its share of the score.

ComparedYour shadeRich CocoaClosest shade matchMedium Tan 4Score
Shade match55% of overall61
Colour51#ab6f55#b27646Slight colour differenceColour difference 7.3 (0 is identical)
Depth94Deep tanTanCloseDepth difference: 3.3
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone65NeutralWarm · peachSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared79
Finish78SatinRadiantCloseRadiant finish rather than satin
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Dry, combination, normalNot publishedSkin-type suitability not published for one product
Overall match 71/100Shade match 61/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Glossier Stretch Concealer for Dewy Buildable Coverage in Medium Tan 4.

Same or better

  • Radiant finish instead of satin
  • Buildable rather than full coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Visible colour difference
  • Slightly warmer undertone

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs none
View full match

Where to buy Medium Tan 4

Best price
$22SephoraSephora
Costs $14 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.