Hydrating Camo Concealer Rich Cocoa dupes and alternatives e.l.f. Cosmetics
4.3 (8,153)·Deep tan · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same full coverage· Both claim long-wearing· Both claim not settling into lines
Differences: Noticeably different swatch colour· Slightly lighter· Slightly warmer undertone
Score details
Shade match
61
Finish & visual result
88
Wear & performance
86
Skin suitability
84
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Slightly warmer undertone · Natural rather than satin finish · Does not claim a lightweight feel
Matches: Same neutral undertone· Claims a skin-like finish· Both claim long-wearing
Differences: Noticeably different swatch colour· Radiant rather than satin finish· Not marketed for dry/combination/normal skin
Score details
Shade match
76
Finish & visual result
64
Wear & performance
100
Skin suitability
0
Slight colour difference · Radiant finish
Ingredients (not scored): 12% ingredient overlap
Differences: Noticeably different swatch colour · Radiant rather than satin finish · Not marketed for dry/combination/normal skin · Contains drying alcohol
Differences: Natural rather than satin finish· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
77
Finish & visual result
78
Wear & performance
54
Skin suitability
0
Close colour · Natural finish
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than satin finish · No long-wear claim · Does not claim not settling into lines · Not marketed for dry/combination/normal skin
Differences: Natural rather than satin finish· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
75
Finish & visual result
78
Wear & performance
54
Skin suitability
0
Close colour · Natural finish
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than satin finish · No long-wear claim · Does not claim not settling into lines · Not marketed for dry/combination/normal skin
Matches: Same neutral undertone· Claims a skin-like finish· Both claim not settling into lines
Differences: Noticeably different swatch colour· Slightly lighter· Natural rather than satin finish
Score details
Shade match
70
Finish & visual result
63
Wear & performance
72
Skin suitability
50
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than satin finish · Medium rather than full coverage · No long-wear claim
Matches: Same neutral undertone· Same full coverage· Claims a blurring effect
Differences: Noticeably different swatch colour· Slightly deeper· Natural rather than satin finish
Score details
Shade match
65
Finish & visual result
79
Wear & performance
61
Skin suitability
60
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Natural rather than satin finish · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: extra deep with subtle brown undertones
Differences: Noticeably different swatch colour · Natural rather than satin finish · Buildable rather than full coverage · Does not claim not settling into lines
Matches: Same full coverage· Both claim long-wearing
Differences: Noticeably different swatch colour· Slightly warmer undertone· Matte rather than satin finish
Score details
Shade match
66
Finish & visual result
65
Wear & performance
68
Skin suitability
50
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Noticeably different swatch colour · Slightly warmer undertone · Matte rather than satin finish · Does not claim not settling into lines · Does not claim a lightweight feel · Contains drying alcohol
Matches: Same full coverage· Claims a blurring effect· Claims transfer resistance
Differences: Noticeably different swatch colour· Slightly deeper· Slightly warmer undertone
Score details
Shade match
60
Finish & visual result
79
Wear & performance
61
Skin suitability
60
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Slightly warmer undertone · Natural rather than satin finish · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: extra deep with warm golden undertones
Matches: Claims a skin-like finish· Both claim long-wearing· Both claim not settling into lines
Differences: Noticeably different swatch colour· Slightly deeper· Described as medium tan, yours as rich deep
Score details
Shade match
40
Finish & visual result
70
Wear & performance
100
Skin suitability
90
Slight colour difference · Radiant · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Described as medium tan, yours as rich deep · Slightly cooler undertone · Radiant rather than satin finish · Medium rather than full coverage
Retailer shade note: medium deep with cool peach undertones
Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as rich deep
Matches: Very close colour· Claims a skin-like finish· Both claim long-wearing
Differences: Described as medium tan, yours as rich deep· Slightly cooler undertone· Radiant rather than satin finish
Score details
Shade match
40
Finish & visual result
70
Wear & performance
100
Skin suitability
90
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Described as medium tan, yours as rich deep · Slightly cooler undertone · Radiant rather than satin finish · Medium rather than full coverage
Retailer shade note: medium deep with cool red undertones
Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as rich deep
Matches: Same full coverage· Claims a skin-like finish· Claims a blurring effect
Differences: Noticeably different swatch colour· Slightly deeper· Described as deep, yours as rich deep
Score details
Shade match
40
Finish & visual result
71
Wear & performance
86
Skin suitability
100
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Described as deep, yours as rich deep · Slightly cooler undertone · Natural rather than satin finish
Retailer shade note: Deep, Cool Rosy
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep
The closest shade to e.l.f. Cosmetics Hydrating Camo Concealer Rich Cocoa (Deep tan · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Too Faced Born This Way Super Coverage Multi-Use Concealer in Mocha, against e.l.f. Cosmetics Hydrating Camo Concealer in Rich Cocoa. Every attribute compared, with its share of the score.
ComparedYour shadeRich CocoaClosest matchMochaHow they compareScore
Shade match55% of overall89
Colour60%97#ab6f55#a76e54Looks identicalColour difference 1.0 (0 is identical)
Finish & visual result25% of overall · 2 of 4 compared88
Finish35%78SatinNaturalCloseNatural finish rather than satin
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100%100Dry, combination, normalNormal, dry, combinationBoth marketed for dry/combination/normal skin
Overall match 91/100Shade match 89/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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