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Hydrating Camo Concealer Rich Cocoa dupes and alternatives e.l.f. Cosmetics

Deep tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

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Fragrance-free3No drying alcohol3Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with full coverage, without talc or silicones.

  • 5 matches have no coverage listed and are not shown.

Closest shade matchClosest overall alternative: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 43.0 Deep Honey

The equivalent shade and the most similar concealer overall.

Your shade
e.l.f. Cosmetics
Rich CocoaChange shade
Depth and undertone: Deep tan · Neutral
Finish and coverage: Satin · Full coverage
The match
IT Cosmetics
43.0 Deep Honey
Depth and undertone: Deep tan · Warm
Finish and coverage: Natural · Full coverage
Overall match
85out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
88
Wear (Wear & performance)
86
Skin (Skin suitability)
84
Shade match
84out of 100
Colour
88
Depth
97
Undertone
65
Medium confidence· Digital matchWhy it matches
Match price
$30Ulta BeautyUlta Beauty
Costs $22 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    40.5 Deep
    Shade match 67
    $30SephoraSephoraCosts $22 more

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly lighterSlightly cooler undertoneNatural rather than satin finish

    Score details
    Shade match
    67
    Finish & visual result
    88
    Wear & performance
    86
    Skin suitability
    84

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · Natural rather than satin finish · Does not claim a lightweight feel

    Retailer shade note: for cool undertones

    Medium confidence· Digital match

    View match
  2. #3 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    35.0 Rich Amber
    Shade match 61
    $30SephoraSephoraCosts $22 more

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Noticeably different swatch colourSlightly lighterSlightly warmer undertone

    Score details
    Shade match
    61
    Finish & visual result
    88
    Wear & performance
    86
    Skin suitability
    84

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Slightly warmer undertone · Natural rather than satin finish · Does not claim a lightweight feel

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to e.l.f. Cosmetics Hydrating Camo Concealer Rich Cocoa (Deep tan · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30

    Rich 620 W

    e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30, shade Rich 620 W

    • Close colour
    • Deep tan · Warm undertone

    $16

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. Rude Perfect Base Foundation Stick

    18N Deep Tan Neutral

    Rude Perfect Base Foundation Stick, shade 18N Deep Tan Neutral

    • Very close colour
    • Deep tan · Neutral undertone

    $8.75

    Ulta BeautyView at Ulta Beauty
  2. ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick

    33N Palm

    ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick, shade 33N Palm

    • Very close colour
    • Tan · Neutral undertone

    $50

    SephoraView at Sephora
  3. Estée Lauder Double Wear Stay-in-Place Foundation

    6N2 Truffle

    Estée Lauder Double Wear Stay-in-Place Foundation, shade 6N2 Truffle

    • Very close colour
    • Deep tan · Neutral undertone

    $52

    SephoraView at Sephora
  4. NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation

    27 True Caramel

    NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation, shade 27 True Caramel

    • Very close colour
    • Deep tan · Neutral undertone

    $14.97

    WalmartView at Walmart
  5. Maybelline Fit Me Matte + Poreless Foundation

    Latte 358

    Maybelline Fit Me Matte + Poreless Foundation, shade Latte 358

    • Very close colour
    • Deep tan · Neutral undertone

    $11.99

    Ulta BeautyView at Ulta Beauty
  6. Juvia's Place I am Magic Powder Foundation

    Cabo - Medium 1

    Juvia's Place I am Magic Powder Foundation, shade Cabo - Medium 1

    • Very close colour
    • Deep tan · Neutral undertone

    $20

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 43.0 Deep Honey, against e.l.f. Cosmetics Hydrating Camo Concealer in Rich Cocoa. Every attribute compared, with its share of the score.

ComparedYour shadeRich CocoaClosest match43.0 Deep HoneyScore
Shade match55% of overall84
Colour88#ab6f55#a16e55Very close colourColour difference 2.5 (0 is identical)
Depth97Deep tanDeep tanSameDepth difference: 2.1
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone65NeutralWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared88
Finish78SatinNaturalCloseNatural finish rather than satin
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Dry, combination, normalNormal, dry, combination, oily, sensitiveBoth marketed for dry/​combination/​normal skin
Overall match 85/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 43.0 Deep Honey.

Same or better

  • Very close colour
  • Natural finish instead of satin
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines

Different

  • Slightly warmer undertone
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high
View full match

Where to buy 43.0 Deep Honey

Match price
$30Ulta BeautyUlta Beauty
Costs $22 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.