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Hydrating Camo Concealer Rich Cocoa dupes and alternatives e.l.f. Cosmetics

Deep tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, without talc.

  • 5 matches have no coverage listed and are not shown.

Closest shade matchClosest overall alternative: NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Deep Golden

The equivalent shade and the most similar concealer overall.

The match
NYX Professional Makeup
Deep Golden
Depth and undertone: Tan · Warm · golden
Finish and coverage: Natural · Medium coverage
Overall match
69out of 100
Shade (Shade match)
73
Finish (Finish & visual result)
63
Wear (Wear & performance)
72
Skin (Skin suitability)
50
Shade match
73out of 100
Colour
69
Depth
98
Undertone
65
Medium confidence· Digital matchWhy it matches
Match price
$12Ulta BeautyUlta Beauty
Costs $4 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Caramel
    Shade match 70
    $12Ulta BeautyUlta BeautyCosts $4 more

    Matches: Same neutral undertoneClaims a skin-like finishBoth claim not settling into lines

    Differences: Noticeably different swatch colourSlightly lighterNatural rather than satin finish

    Score details
    Shade match
    70
    Finish & visual result
    63
    Wear & performance
    72
    Skin suitability
    50

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than satin finish · Medium rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  2. #3 · Rare Beauty

    Liquid Touch Brightening Concealer

    490C
    Shade match 40
    $24SephoraSephoraCosts $16 more

    Matches: Claims a skin-like finishBoth claim long-wearingBoth claim not settling into lines

    Differences: Noticeably different swatch colourSlightly deeperDescribed as medium tan, yours as rich deep

    Score details
    Shade match
    40
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    90

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Described as medium tan, yours as rich deep · Slightly cooler undertone · Radiant rather than satin finish · Medium rather than full coverage

    Retailer shade note: medium deep with cool peach undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as rich deep

    View match
  3. #4 · Rare Beauty

    Liquid Touch Brightening Concealer

    470C
    Shade match 40
    $24SephoraSephoraCosts $16 more

    Matches: Very close colourClaims a skin-like finishBoth claim long-wearing

    Differences: Described as medium tan, yours as rich deepSlightly cooler undertoneRadiant rather than satin finish

    Score details
    Shade match
    40
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    90

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Described as medium tan, yours as rich deep · Slightly cooler undertone · Radiant rather than satin finish · Medium rather than full coverage

    Retailer shade note: medium deep with cool red undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as rich deep

    View match
  4. #5 · Rare Beauty

    Liquid Touch Brightening Concealer

    480W
    Shade match 40
    $24SephoraSephoraCosts $16 more

    Matches: Same neutral undertoneClaims a skin-like finishBoth claim long-wearing

    Differences: Slightly deeperDescribed as medium tan, yours as rich deepRadiant rather than satin finish

    Score details
    Shade match
    40
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    90

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly deeper · Described as medium tan, yours as rich deep · Radiant rather than satin finish · Medium rather than full coverage

    Retailer shade note: medium deep with warm neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as rich deep

    View match
  5. #6 · Rare Beauty

    Liquid Touch Brightening Concealer

    450N
    Shade match 40
    $24SephoraSephoraCosts $16 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Described as medium tan, yours as rich deepRadiant rather than satin finishMedium rather than full coverage

    Score details
    Shade match
    40
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    90

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Described as medium tan, yours as rich deep · Radiant rather than satin finish · Medium rather than full coverage

    Retailer shade note: medium deep with neutral peach undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as rich deep

    View match
  6. #7 · Rare Beauty

    Liquid Touch Brightening Concealer

    440C
    Shade match 40
    $24SephoraSephoraCosts $16 more

    Matches: Same neutral undertoneClaims a skin-like finishBoth claim long-wearing

    Differences: Described as medium tan, yours as rich deepRadiant rather than satin finishMedium rather than full coverage

    Score details
    Shade match
    40
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    90

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Described as medium tan, yours as rich deep · Radiant rather than satin finish · Medium rather than full coverage

    Retailer shade note: medium deep with cool neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as rich deep

    View match

Looking for a foundation in your shade?

The closest shade to e.l.f. Cosmetics Hydrating Camo Concealer Rich Cocoa (Deep tan · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30

    Rich 620 W

    e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30, shade Rich 620 W

    • Close colour
    • Deep tan · Warm undertone

    $16

Closest foundations

  1. Rude Perfect Base Foundation Stick

    18N Deep Tan Neutral

    Rude Perfect Base Foundation Stick, shade 18N Deep Tan Neutral

    • Very close colour
    • Deep tan · Neutral undertone

    $8.75

  2. ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick

    33N Palm

    ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick, shade 33N Palm

    • Very close colour
    • Tan · Neutral undertone

    $50

  3. Estée Lauder Double Wear Stay-in-Place Foundation

    6N2 Truffle

    Estée Lauder Double Wear Stay-in-Place Foundation, shade 6N2 Truffle

    • Very close colour
    • Deep tan · Neutral undertone

    $52

  4. NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation

    27 True Caramel

    NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation, shade 27 True Caramel

    • Very close colour
    • Deep tan · Neutral undertone

    $14.97

  5. Maybelline Fit Me Matte + Poreless Foundation

    Latte 358

    Maybelline Fit Me Matte + Poreless Foundation, shade Latte 358

    • Very close colour
    • Deep tan · Neutral undertone

    $11.99

  6. Juvia's Place I am Magic Powder Foundation

    Cabo - Medium 1

    Juvia's Place I am Magic Powder Foundation, shade Cabo - Medium 1

    • Very close colour
    • Deep tan · Neutral undertone

    $20

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Deep Golden, against e.l.f. Cosmetics Hydrating Camo Concealer in Rich Cocoa. Every attribute compared, with its share of the score.

ComparedYour shadeRich CocoaClosest matchDeep GoldenScore
Shade match55% of overall73
Colour69#ab6f55#aa734cSlight colour differenceColour difference 5.0 (0 is identical)
Depth98Deep tanTanCloseDepth difference: 1.0
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone65NeutralWarm · goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared63
Finish78SatinNaturalCloseNatural finish rather than satin
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared72
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Dry, combination, normalNot publishedSkin-type suitability not published for one product
Overall match 69/100Shade match 73/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Deep Golden.

Same or better

  • Natural finish instead of satin
  • Claims a skin-like finish
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Slightly warmer undertone
  • Medium rather than full coverage
  • No long-wear claim

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs moderate

Where to buy Deep Golden

Match price
$12Ulta BeautyUlta Beauty
Costs $4 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.