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Hydrating Camo Concealer Rich Cocoa dupes and alternatives e.l.f. Cosmetics

Deep tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

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Fragrance-free5No drying alcohol5Vegan5Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, in liquid form, without talc.

  • 5 matches have no coverage listed and are not shown.
  • 5 matches have no formulation listed and are not shown.

Closest shade match: Rare Beauty Liquid Touch Brightening Concealer 490C

The equivalent shade: scored on colour, depth and undertone only.

Your shade
e.l.f. Cosmetics
Rich CocoaChange shade
Depth and undertone: Deep tan · Neutral
Finish and coverage: Satin · Full coverage
The match
Rare Beauty
490C
Depth and undertone: Deep tan · Cool
Finish and coverage: Radiant · Medium coverage
Shade match
40out of 100
Colour
59
Depth
77
Undertone
65
Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as rich deepWhy it matches
Best price
$24SephoraSephora
Costs $16 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

No match is close enough in colour to recommend as an overall alternative (shade match under 70).

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Rare Beauty

    Liquid Touch Brightening Concealer

    470C
    Shade match 40
    $24SephoraSephoraCosts $16 more

    Matches: Very close colourClaims a skin-like finishBoth claim long-wearing

    Differences: Described as medium tan, yours as rich deepSlightly cooler undertoneRadiant rather than satin finish

    Score details
    Shade match
    40
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    90

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Described as medium tan, yours as rich deep · Slightly cooler undertone · Radiant rather than satin finish · Medium rather than full coverage

    Retailer shade note: medium deep with cool red undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as rich deep

    View match
  2. #3 · Rare Beauty

    Liquid Touch Brightening Concealer

    480W
    Shade match 40
    $24SephoraSephoraCosts $16 more

    Matches: Same neutral undertoneClaims a skin-like finishBoth claim long-wearing

    Differences: Slightly deeperDescribed as medium tan, yours as rich deepRadiant rather than satin finish

    Score details
    Shade match
    40
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    90

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly deeper · Described as medium tan, yours as rich deep · Radiant rather than satin finish · Medium rather than full coverage

    Retailer shade note: medium deep with warm neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as rich deep

    View match
  3. #4 · Rare Beauty

    Liquid Touch Brightening Concealer

    450N
    Shade match 40
    $24SephoraSephoraCosts $16 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Described as medium tan, yours as rich deepRadiant rather than satin finishMedium rather than full coverage

    Score details
    Shade match
    40
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    90

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Described as medium tan, yours as rich deep · Radiant rather than satin finish · Medium rather than full coverage

    Retailer shade note: medium deep with neutral peach undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as rich deep

    View match
  4. #5 · Rare Beauty

    Liquid Touch Brightening Concealer

    440C
    Shade match 40
    $24SephoraSephoraCosts $16 more

    Matches: Same neutral undertoneClaims a skin-like finishBoth claim long-wearing

    Differences: Described as medium tan, yours as rich deepRadiant rather than satin finishMedium rather than full coverage

    Score details
    Shade match
    40
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    90

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Described as medium tan, yours as rich deep · Radiant rather than satin finish · Medium rather than full coverage

    Retailer shade note: medium deep with cool neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as rich deep

    View match

Looking for a foundation in your shade?

The closest shade to e.l.f. Cosmetics Hydrating Camo Concealer Rich Cocoa (Deep tan · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30

    Rich 620 W

    e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30, shade Rich 620 W

    • Close colour
    • Deep tan · Warm undertone

    $16

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. Rude Perfect Base Foundation Stick

    18N Deep Tan Neutral

    Rude Perfect Base Foundation Stick, shade 18N Deep Tan Neutral

    • Very close colour
    • Deep tan · Neutral undertone

    $8.75

    Ulta BeautyView at Ulta Beauty
  2. ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick

    33N Palm

    ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick, shade 33N Palm

    • Very close colour
    • Tan · Neutral undertone

    $50

    SephoraView at Sephora
  3. Estée Lauder Double Wear Stay-in-Place Foundation

    6N2 Truffle

    Estée Lauder Double Wear Stay-in-Place Foundation, shade 6N2 Truffle

    • Very close colour
    • Deep tan · Neutral undertone

    $52

    SephoraView at Sephora
  4. NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation

    27 True Caramel

    NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation, shade 27 True Caramel

    • Very close colour
    • Deep tan · Neutral undertone

    $14.97

    WalmartView at Walmart
  5. Maybelline Fit Me Matte + Poreless Foundation

    Latte 358

    Maybelline Fit Me Matte + Poreless Foundation, shade Latte 358

    • Very close colour
    • Deep tan · Neutral undertone

    $11.99

    Ulta BeautyView at Ulta Beauty
  6. Juvia's Place I am Magic Powder Foundation

    Cabo - Medium 1

    Juvia's Place I am Magic Powder Foundation, shade Cabo - Medium 1

    • Very close colour
    • Deep tan · Neutral undertone

    $20

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Rare Beauty Liquid Touch Brightening Concealer in 490C, against e.l.f. Cosmetics Hydrating Camo Concealer in Rich Cocoa. Every attribute compared, with its share of the score.

ComparedYour shadeRich CocoaClosest shade match490CScore
Shade match55% of overall40
Colour59#ab6f55#a25d46Slight colour differenceColour difference 6.3 (0 is identical)
Depth77Deep tanDeep tanSome differenceDepth difference: 8.2
Retailer descriptionRich deepMedium tanDifferentRetailer descriptions two or more depth bands apart: shade match capped at 40, confidence Low
Undertone65NeutralCoolSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish78SatinRadiantCloseRadiant finish rather than satin
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Dry, combination, normalOily, dry, combination, normalBoth marketed for dry/​combination/​normal skin
Overall match 59/100Shade match 40/100Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as rich deep

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty Liquid Touch Brightening Concealer in 490C.

Same or better

  • Radiant finish instead of satin
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Visible colour difference
  • Runs slightly deeper
  • Retailer describes it as medium tan, yours as rich deep
  • Slightly cooler undertone

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy 490C

Best price
$24SephoraSephora
Costs $16 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.