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Soft Glam Satin Foundation 10 Fair Cool dupes and alternatives e.l.f. Cosmetics

Very fair · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

  • Matte4
  • Natural matte0
  • Natural0
  • Radiant0

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol4Vegan0Cruelty-free1Oil-free1With SPF0Mineral4

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Only showing matches with medium coverage, in powder form, without silicones.

  • 2 matches have no formulation listed and are not shown.

Closest shade match: Dior Forever Natural Matte Velvet Compact Foundation 1CR IN

The equivalent shade: scored on colour, depth and undertone only.

Your shade
e.l.f. Cosmetics
10 Fair CoolChange shade
Depth and undertone: Very fair · Cool
Finish and coverage: Natural · Medium coverage
The match
Dior
1CR IN
Depth and undertone: Very fair · Cool · pink
Finish and coverage: Matte · Medium coverage
Shade match
92out of 100
Colour
88
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$64SephoraSephora
Costs $56 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation 140 Ivoire (W)

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
e.l.f. Cosmetics
10 Fair CoolChange shade
Depth and undertone: Very fair · Cool
Finish and coverage: Natural · Medium coverage
The match
Lancôme
140 Ivoire (W)
Depth and undertone: Very fair
Finish and coverage: Matte · Medium coverage
Overall match
85out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
70
Wear (Wear & performance)
100
Skin (Skin suitability)
92
Medium confidence· Digital matchWhy it matches
Match price
$53Ulta BeautyUlta Beauty
Costs $45 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    130 Versatile Porcelaine Divoire I (N)
    Shade match 87
    $53Ulta BeautyUlta Beauty(product price)Costs $45 more

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Matte rather than natural finishContains listed fragrance

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    92

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than natural finish · Contains listed fragrance

    Retailer shade note: matte sand

    Medium confidence· Digital match

    View match
  2. #4 · Ulta Beauty Collection

    Velvet Veil Minerals Powder Foundation

    Fair to Light Neutral
    Shade match 89
    $16Ulta BeautyUlta BeautyCosts $8 more

    Matches: Near-identical swatch colourSame medium coverageBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneMatte rather than natural finishNo long-wear claim

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    92

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to e.l.f. Cosmetics Soft Glam Satin Foundation 10 Fair Cool (Very fair · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    12N fair neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 12N fair neutral

    • Very close colour
    • Very fair · Cool undertone

    $32

    SephoraView at Sephora
  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW5

    • Very close colour
    • Very fair · Cool · rosy undertone

    $30

    SephoraView at Sephora
  3. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    2 Fair

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 2 Fair

    • Very close colour
    • Very fair · Cool undertone

    $36

    SephoraView at Sephora
  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    0.5C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 0.5C

    • Very close colour
    • Very fair · Cool undertone

    $38

    SephoraView at Sephora
  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    10.5 Light

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 10.5 Light

    • Close colour
    • Very fair · Cool undertone

    $30

    SephoraView at Sephora
  6. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 2.6

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 2.6

    • Close colour
    • Fair · Cool · pink undertone

    $17

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Dior Forever Natural Matte Velvet Compact Foundation in 1CR IN, against e.l.f. Cosmetics Soft Glam Satin Foundation in 10 Fair Cool. Every attribute compared, with its share of the score.

ComparedYour shade10 Fair CoolClosest shade match1CR INScore
Shade match55% of overall92
Colour88#e9d4c3#f3d7c3Very close colourColour difference 2.6 (0 is identical)
Depth96Very fairVery fairSameDepth difference: 2.3
Retailer descriptionFairVery fairSome differenceRetailer descriptions one depth band apart
Undertone100CoolCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Combination, dry, normal, oilyCombination, oilyBoth marketed for combination/​oily skin
Overall match 81/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dior Forever Natural Matte Velvet Compact Foundation in 1CR IN.

Same or better

  • Very close colour
  • Same cool undertone
  • Same medium coverage
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • Does not claim not settling into lines
  • Not marketed for dry/normal skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconePowder-based, no silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs powder-based; silicone high vs none
View full match

Why the closest overall alternative works

Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation in 140 Ivoire (W), against e.l.f. Cosmetics Soft Glam Satin Foundation in 10 Fair Cool. Every attribute compared, with its share of the score.

ComparedYour shade10 Fair CoolClosest overall alternative140 Ivoire (W)Score
Shade match55% of overall88
Colour93#e9d4c3#ecd8c4Very close colourColour difference 1.8 (0 is identical)
Depth97Very fairVery fairSameDepth difference: 1.9
Retailer descriptionFairNot statedNo depth word in one descriptionNot compared
Undertone70CoolUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall92
Skin type92Combination, dry, normal, oilyNormal, dry, combination, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily skin
Overall match 85/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation in 140 Ivoire (W).

Same or better

  • Very close colour
  • Same medium coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconePowder-based, no silicone
FragranceNot listedListed (linalool)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs powder-based; silicone high vs none
View full match

Where to buy

Closest shade match

Dior Forever Natural Matte Velvet Compact Foundation 1CR IN

Best price
$64SephoraSephora
Costs $56 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation 140 Ivoire (W)

Match price
$53Ulta BeautyUlta Beauty
Costs $45 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.