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Soft Glam Satin Foundation 10 Fair Cool dupes and alternatives e.l.f. Cosmetics

Very fair · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Youngblood BeyondBlur Skin Perfecting Foundation FC1

The equivalent shade: scored on colour, depth and undertone only.

Shade match
97out of 100
Colour
96
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$58Ulta BeautyUlta Beauty
Costs $50 more

Your shade $8 at Ulta Beauty

Closest overall alternative: MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Ceramic

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
96out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
100
Wear (Wear & performance)
100
Skin (Skin suitability)
75
Best price
$38SephoraSephora
Costs $30 more

Your shade $8 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 85
    $38SephoraSephoraCosts $30 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneNot marketed for dry skin

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Not marketed for dry skin

    Retailer shade note: very fair (neutral)

    Medium confidence· Digital match

    View match
  2. #4 · PÜR

    4-in-1 Pressed Mineral Makeup SPF 15

    Porcelain LP4
    Shade match 91
    $34Ulta BeautyUlta Beauty(product price)Costs $26 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: No long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    100
    Wear & performance
    72
    Skin suitability
    92

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No long-wear claim

    Retailer shade note: fair with pink undertones

    Medium confidence· Digital match

    View match
  3. Shade match 95
    $39SephoraSephoraCosts $31 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Full rather than medium coverageDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    95
    Finish & visual result
    91
    Wear & performance
    68
    Skin suitability
    92

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: ivory pink shade with cool undertones

    Medium confidence· Digital match

    View match
  4. Shade match 92
    $52SephoraSephoraCosts $44 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Does not claim not settling into linesNot marketed for combination/oily skinContains drying alcohol

    Score details
    Shade match
    92
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    46

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with rosy undertones

    Medium confidence· Digital match

    View match
  5. #7 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    1C Ultimate
    Shade match 93
    $47Ulta BeautyUlta BeautyCosts $39 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Slightly lighterDoes not claim not settling into linesNot marketed for dry skin

    Score details
    Shade match
    93
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Slightly lighter · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: fair cool

    Medium confidence· Digital match

    View match
  6. #8 · PÜR

    4-in-1 Pressed Mineral Makeup SPF 15

    Fair Ivory LN2
    Shade match 84
    $34Ulta BeautyUlta BeautyCosts $26 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly lighterNeutral rather than cool undertoneNo long-wear claim

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    72
    Skin suitability
    92

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · No long-wear claim

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  7. Shade match 88
    $53Ulta BeautyUlta Beauty(product price)Costs $45 more

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Matte rather than natural finishContains listed fragrance

    Score details
    Shade match
    88
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    92

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than natural finish · Contains listed fragrance

    Medium confidence· Digital match

    View match
  8. #10 · TIRTIR

    Mask Fit Red Cushion

    17C PORCELAIN
    Shade match 95
    $25Ulta BeautyUlta Beauty(product price)Costs $17 more

    Matches: Very close colourSame cool undertoneClaims transfer resistance

    Differences: Matte rather than natural finishFull rather than medium coverageContains listed fragrance

    Score details
    Shade match
    95
    Finish & visual result
    67
    Wear & performance
    75
    Skin suitability
    92

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Contains listed fragrance

    Retailer shade note: light with cool undertone

    Medium confidence· Digital match

    View match
  9. #11 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    130 Versatile Porcelaine Divoire I (N)
    Shade match 87
    $53Ulta BeautyUlta Beauty(product price)Costs $45 more

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Matte rather than natural finishContains listed fragrance

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    92

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than natural finish · Contains listed fragrance

    Retailer shade note: matte sand

    Medium confidence· Digital match

    View match
  10. #12 · Danessa Myricks Beauty

    Yummy Skin Soothing Serum Skin Tint Foundation

    1.5
    Shade match 97
    $39SephoraSephoraCosts $31 more

    Matches: Very close colourSame cool undertoneClaims a blurring effect

    Differences: Radiant rather than natural finishLight rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    62
    Wear & performance
    82
    Skin suitability
    75

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than medium coverage · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: FAIR WITH COOL UNDERTONES

    Medium confidence· Digital match

    View match
  11. #13 · TIRTIR

    Mask Fit Red Cushion

    15C FAIR PORCELAIN
    Shade match 94
    $25Ulta BeautyUlta Beauty(product price)Costs $17 more

    Matches: Very close colourSame cool undertoneClaims transfer resistance

    Differences: Slightly lighterMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    94
    Finish & visual result
    67
    Wear & performance
    75
    Skin suitability
    92

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · Full rather than medium coverage · Contains listed fragrance

    Retailer shade note: fair light with cool undertone

    Medium confidence· Digital match

    View match
  12. Shade match 96
    $68SephoraSephoraCosts $60 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: No long-wear claimDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    96
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: Fair cool undertone

    Medium confidence· Digital match

    View match
  13. #15 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    00C
    Shade match 96
    $49SephoraSephoraCosts $41 more

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Matte rather than natural finishFull rather than medium coverageNot marketed for dry skin

    Score details
    Shade match
    96
    Finish & visual result
    58
    Wear & performance
    86
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: very fair skin with cool undertones

    Medium confidence· Digital match

    View match
  14. Shade match 91
    $44Ulta BeautyUlta BeautyCosts $36 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Slightly lighterNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly lighter · No long-wear claim

    Retailer shade note: Very Fair with cool pink undertones

    Medium confidence· Digital match

    View match
  15. #17 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Neutral Alabaster (N-000)
    Shade match 86
    $58SephoraSephoraCosts $50 more

    Matches: Very close colourSame medium coverageBoth claim long-wearing

    Differences: Neutral rather than cool undertoneMatte rather than natural finishNot marketed for dry skin

    Score details
    Shade match
    86
    Finish & visual result
    76
    Wear & performance
    86
    Skin suitability
    75

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: Very Fair, neutral undertones

    Medium confidence· Digital match

    View match
  16. #18 · Ulta Beauty Collection

    Adjustable Coverage Powder Foundation

    Fair Cool
    Shade match 97
    $16Ulta BeautyUlta BeautyCosts $8 more

    Matches: Near-identical swatch colourSame cool undertoneSame medium coverage

    Differences: Matte rather than natural finishNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    97
    Finish & visual result
    64
    Wear & performance
    59
    Skin suitability
    92

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than natural finish · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  17. #19 · ILIA

    True Skin Serum Foundation

    Mindoro SF.25
    Shade match 85
    $56SephoraSephoraCosts $48 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneDoes not claim not settling into linesNot marketed for combination/oily skin

    Score details
    Shade match
    85
    Finish & visual result
    86
    Wear & performance
    82
    Skin suitability
    46

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim not settling into lines · Not marketed for combination/oily skin

    Retailer shade note: extra light with neutral undertones

    Medium confidence· Digital match

    View match
  18. #20 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Very Light Neutral 100
    Shade match 84
    $45SephoraSephoraCosts $37 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneDoes not claim not settling into linesNot marketed for oily skin

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: Very light with neutral undertones

    Medium confidence· Digital match

    View match
  19. Shade match 86
    $28SephoraSephoraCosts $20 more

    Matches: Very close colourSame medium coverageClaims a skin-like finish

    Differences: Neutral rather than cool undertoneRadiant rather than natural finishNot marketed for normal skin

    Score details
    Shade match
    86
    Finish & visual result
    64
    Wear & performance
    100
    Skin suitability
    75

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Not marketed for normal skin

    Retailer shade note: porcelain - very fair skin with neutral undertones

    Medium confidence· Digital match

    View match
  20. Shade match 85
    $28SephoraSephoraCosts $20 more

    Matches: Very close colourSame medium coverageClaims a skin-like finish

    Differences: Neutral rather than cool undertoneRadiant rather than natural finishNot marketed for normal skin

    Score details
    Shade match
    85
    Finish & visual result
    64
    Wear & performance
    100
    Skin suitability
    75

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Not marketed for normal skin

    Retailer shade note: bone blush - very fair skin with neutral undertones

    Medium confidence· Digital match

    View match
  21. Shade match 92
    $64SephoraSephoraCosts $56 more

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Matte rather than natural finishDoes not claim not settling into linesNot marketed for dry/normal skin

    Score details
    Shade match
    92
    Finish & visual result
    76
    Wear & performance
    61
    Skin suitability
    50

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim not settling into lines · Not marketed for dry/normal skin · Contains listed fragrance

    Retailer shade note: very light skin with pink undertones

    Medium confidence· Digital match

    View match
  22. #24 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    00CR
    Shade match 91
    $49SephoraSephoraCosts $41 more

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Slightly deeperMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    91
    Finish & visual result
    58
    Wear & performance
    86
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish · Full rather than medium coverage · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: very fair porcelain skin with cool rosy undertones

    Medium confidence· Digital match

    View match
  23. #25 · Ulta Beauty Collection

    Velvet Veil Minerals Powder Foundation

    Fair to Light Neutral
    Shade match 89
    $16Ulta BeautyUlta BeautyCosts $8 more

    Matches: Near-identical swatch colourSame medium coverageBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneMatte rather than natural finishNo long-wear claim

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    92

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  24. #26 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    2N Mighty
    Shade match 81
    $47Ulta BeautyUlta BeautyCosts $39 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly lighterNeutral rather than cool undertoneDoes not claim not settling into lines

    Score details
    Shade match
    81
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: fair neutral

    Medium confidence· Digital match

    View match
  25. #27 · IT Cosmetics

    CC+ Cream Full Coverage Color Correcting Foundation

    Fair Porcelain
    Shade match 78
    $39SephoraSephoraCosts $31 more

    Matches: Very close colourSame natural finishBoth claim long-wearing

    Differences: Slightly warmer undertoneFull rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    78
    Finish & visual result
    91
    Wear & performance
    68
    Skin suitability
    92

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: very fair complexion with neutral peach undertone

    Medium confidence· Digital match

    View match
  26. #28 · Doll 10

    Peptide Blur Stick Foundation

    Light
    Shade match 94
    $44Ulta BeautyUlta BeautyCosts $36 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: No long-wear claimDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    94
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: Light Complexion with a balance of warm and cool undertones

    Medium confidence· Digital match

    View match
  27. #29 · Kylie Cosmetics

    Skin Tint Blurring Elixir Foundation

    1N
    Shade match 84
    $35Ulta BeautyUlta BeautyCosts $27 more

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Neutral rather than cool undertoneLight rather than medium coverageNot marketed for dry/oily skin

    Score details
    Shade match
    84
    Finish & visual result
    73
    Wear & performance
    86
    Skin suitability
    50

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Neutral rather than cool undertone · Light rather than medium coverage · Not marketed for dry/oily skin

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  28. #30 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    215 Natural Ivory
    Shade match 80
    $14.99TargetTargetCosts $6.99 more

    Matches: Same natural finishSame medium coverage

    Differences: No long-wear claimDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    100

    Colour not compared · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Low confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to e.l.f. Cosmetics Soft Glam Satin Foundation 10 Fair Cool (Very fair · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    12N fair neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 12N fair neutral

    • Very close colour
    • Very fair · Cool undertone

    $32

  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW5

    • Very close colour
    • Very fair · Cool · rosy undertone

    $30

  3. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    2 Fair

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 2 Fair

    • Very close colour
    • Very fair · Cool undertone

    $36

  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    0.5C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 0.5C

    • Very close colour
    • Very fair · Cool undertone

    $38

  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    10.5 Light

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 10.5 Light

    • Close colour
    • Very fair · Cool undertone

    $30

  6. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 2.6

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 2.6

    • Close colour
    • Fair · Cool · pink undertone

    $17

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Youngblood BeyondBlur Skin Perfecting Foundation in FC1, against e.l.f. Cosmetics Soft Glam Satin Foundation in 10 Fair Cool. Every attribute compared, with its share of the score.

ComparedYour shade10 Fair CoolClosest shade matchFC1Score
Shade match55% of overall97
Colour96#e9d4c3#e8d5c7Looks identicalColour difference 1.2 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.4
Retailer descriptionFairVery fairSome differenceRetailer descriptions one depth band apart
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared72
Finish78NaturalNatural matteCloseNatural matte finish rather than natural
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall92
Skin type92Combination, dry, normal, oilyDry, normal, combination, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily skin
Overall match 84/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Youngblood BeyondBlur Skin Perfecting Foundation in FC1.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Natural matte finish instead of natural
  • Full rather than medium coverage
  • Claims a blurring effect

Different

  • Does not claim not settling into lines
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

13 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Why the closest overall alternative works

MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Ceramic, against e.l.f. Cosmetics Soft Glam Satin Foundation in 10 Fair Cool. Every attribute compared, with its share of the score.

ComparedYour shade10 Fair CoolClosest overall alternativeCeramicScore
Shade match55% of overall95
Colour91#e9d4c3#e9d6caVery close colourColour difference 2.1 (0 is identical)
Depth98Very fairVery fairSameDepth difference: 1.0
Retailer descriptionFairVery fairSome differenceRetailer descriptions one depth band apart
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Combination, dry, normal, oilyNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 96/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Ceramic.

Same or better

  • Very close colour
  • Same cool undertone
  • Same natural finish
  • Same medium coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Not marketed for dry skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs unknown-based; silicone high vs moderate

Where to buy

Closest shade match

Youngblood BeyondBlur Skin Perfecting Foundation FC1

Best price
$58Ulta BeautyUlta Beauty
Costs $50 more

Your shade $8 at Ulta Beauty

Closest overall alternative

MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Ceramic

Best price
$38SephoraSephora
Costs $30 more

Your shade $8 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.