Medium light · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $8 at Ulta Beauty
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at Sephora
Ulta Beautyfrom $39 · product priceView at Ulta Beauty
Macy's$39View at Macy'sThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $8 at Ulta Beauty
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $40 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Not marketed for dry skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Not marketed for dry skin
Retailer shade note: for medium skintones with neutral peach undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $31 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Does not claim not settling into linesDoes not claim a lightweight feelNot marketed for oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: medium, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beautyfrom $39 · product priceView at Ulta BeautySephoraCosts $48 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Does not claim not settling into linesNot marketed for combination/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Does not claim not settling into lines · Not marketed for combination/oily skin
Retailer shade note: medium with neutral peach undertones
Medium confidence· Digital match
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at SephoraUlta Beautyfrom $56 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $43.50 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Light rather than medium coverageNo long-wear claimDoes not claim not settling into lines
Looks identical · Natural · Light coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Light rather than medium coverage · No long-wear claim · Does not claim not settling into lines
Retailer shade note: Neutral
Medium confidence· Digital match
Kryolan Professional Makeup Natural Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $51.50 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $10.99 moreMatches: Near-identical swatch colourSame neutral undertoneSame medium coverage
Differences: Matte rather than natural finishContains drying alcohol
Looks identical · Matte · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Matte rather than natural finish · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer
Every store that sells this shade · prices as last checked
Walmart$14.97View at Walmart
Target$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta Beauty
CVS$18.99View at CVSWalmartCosts $6.78 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: No long-wear claimDoes not claim not settling into linesDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Medium confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Walmart$14.78View at WalmartSephoraCosts $29 moreMatches: Very close colourSame natural finishClaims a blurring effect
Differences: Slightly cooler undertoneBuildable rather than medium coverageDoes not claim not settling into lines
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly cooler undertone · Buildable rather than medium coverage · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: Medium skin with cool undertones
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraSephoraCosts $52 moreMatches: Near-identical swatch colourSame neutral undertoneSame medium coverage
Differences: Radiant rather than natural finishDoes not claim a lightweight feelNot marketed for oily skin
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Radiant rather than natural finish · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: medium, neutral
Medium confidence· Digital match
Hourglass Illusion Luminous Glow Foundation SPF 30
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $47 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneDoes not claim not settling into linesNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: M5 - Medium to medium-deep with warm undertones, and a golden tone
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sUlta BeautyCosts $41 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Buildable rather than medium coverageNo long-wear claimDoes not claim not settling into lines
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Buildable rather than medium coverage · No long-wear claim · Does not claim not settling into lines
Medium confidence· Digital match
Clinique Daily Calm Makeup Balm Foundation
Every store that sells this shade · prices as last checked
Macy's$49View at Macy'sUlta Beauty$49View at Ulta BeautySephoraCosts $41 moreMatches: Very close colourSame neutral undertoneBoth claim long-wearing
Differences: Radiant rather than natural finishLight rather than medium coverageDoes not claim not settling into lines
Very close colour · Radiant · Light coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: Medium with neutral undertones
Medium confidence· Digital match
Hourglass Veil Hydrating Skin Tint Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautySephoraCosts $34 moreMatches: Near-identical swatch colourSame neutral undertoneClaims transfer resistance
Differences: Matte rather than natural finishFull rather than medium coverage
Looks identical · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage
Retailer shade note: for medium-tan neutral skin with a peach hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sUlta BeautyCosts $30 moreMatches: Near-identical swatch colourClaims a blurring effectBoth claim long-wearing
Differences: Olive rather than neutral undertoneMatte rather than natural finishLight rather than medium coverage
Looks identical · Matte · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Olive rather than neutral undertone · Matte rather than natural finish · Light rather than medium coverage
Retailer shade note: for medium to olive skin
Medium confidence· Digital match
Laura Geller Baked Balance-n-Brighten Color Correcting Foundation
Every store that sells this shade · prices as last checked
Macy's$38View at Macy'sUlta Beauty$38View at Ulta BeautyUlta Beauty(product price)Costs $41 moreMatches: Very close colourSame natural finishBoth claim not settling into lines
Differences: Slightly warmer undertoneLight rather than medium coverageNot marketed for normal skin
Very close colour · Natural · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Light rather than medium coverage · Not marketed for normal skin
Medium confidence· Digital match
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautySephoraCosts $11 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Light rather than medium coverageNo long-wear claimDoes not claim not settling into lines
Very close colour · Natural · Light coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Light rather than medium coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: medium/deep neutral cool
Medium confidence· Digital match
Nudestix Tinted Cover Foundation
Every store that sells this shade · prices as last checked
Sephora$19View at SephoraUlta Beauty$40View at Ulta BeautyUlta Beauty(product price)Costs $34 moreMatches: Near-identical swatch colourSame neutral undertoneBoth claim long-wearing
Differences: Radiant rather than natural finishFull rather than medium coverageDoes not claim not settling into lines
Looks identical · Radiant · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Radiant rather than natural finish · Full rather than medium coverage · Does not claim not settling into lines
Retailer shade note: medium tan with neutral to golden undertone for medium to light tan skin
Medium confidence· Digital match
Polite Society More Than a Pretty Face Skin-Caring Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $38 moreMatches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect
Differences: Radiant rather than natural finishFull rather than medium coverage
Looks identical · Radiant · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Radiant rather than natural finish · Full rather than medium coverage
Retailer shade note: tanned neutral beige with peach undertone for medium skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautyUlta BeautyCosts $1.80 moreMatches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Matte rather than natural finishBuildable rather than medium coverageDoes not claim not settling into lines
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 31% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · Does not claim not settling into lines
Retailer shade note: medium or tan skin tones with a neutral cool undertone
Medium confidence· Digital match
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$9.80View at Ulta BeautySephoraCosts $32 moreMatches: Very close colourSame neutral undertoneSame medium coverage
Differences: Matte rather than natural finishDoes not claim not settling into linesNot marketed for dry skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Matte rather than natural finish · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: medium neutral
Medium confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sUlta Beauty(product price)Costs $10.99 moreMatches: Very close colourSame natural finishClaims transfer resistance
Differences: Slightly warmer undertoneFull rather than medium coverageDoes not claim not settling into lines
Very close colour · Natural · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVS
Walgreens$19.99View at Walgreens
AmazonSee price at AmazonView at AmazonSephoraCosts $42 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneDoes not claim not settling into linesNot marketed for dry/oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Does not claim not settling into lines · Not marketed for dry/oily skin
Retailer shade note: Medium with warm undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautySephoraCosts $44 moreMatches: Near-identical swatch colourSame neutral undertoneSame medium coverage
Differences: Radiant rather than natural finishDoes not claim a lightweight feelNot marketed for combination/oily skin
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Radiant rather than natural finish · Does not claim a lightweight feel · Not marketed for combination/oily skin · Contains drying alcohol
Retailer shade note: medium-tan neutral
Medium confidence· Digital match
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyUlta BeautyCosts $16 moreMatches: Very close colourSame natural finishBoth claim a lightweight feel
Differences: Slightly warmer undertoneFull rather than medium coverageNo long-wear claim
Very close colour · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No long-wear claim · Does not claim not settling into lines
Retailer shade note: medium with yellow undertones
Medium confidence· Digital match
Unleashia Satin Wear Healthy-Green Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$24View at Ulta BeautyTargetCosts $22 moreMatches: Same natural finishClaims a skin-like finishBoth claim long-wearing
Differences: Slightly warmer undertoneBuildable rather than medium coverageDoes not claim not settling into lines
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than medium coverage · Does not claim not settling into lines
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetTargetCosts $22 moreMatches: Same neutral undertoneSame natural finishClaims a skin-like finish
Differences: Slightly lighterBuildable rather than medium coverageDoes not claim not settling into lines
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly lighter · Buildable rather than medium coverage · Does not claim not settling into lines
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetUlta Beauty(product price)Costs $37 moreMatches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish
Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim not settling into lines
Looks identical · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: for medium rich neutral skin with a peach hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautySephoraCosts $16 moreMatches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Radiant rather than natural finishLight rather than medium coverageNot marketed for oily skin
Very close colour · Radiant · Light coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · Not marketed for oily skin · Contains drying alcohol
Retailer shade note: medium skin with neutral undertones
Medium confidence· Digital match
Sephora Collection Reveal The Real 12HR Soft Radiant Skin Tint
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty(product price)Costs $3.99 moreMatches: Very close colourSame neutral undertoneSame medium coverage
Differences: Matte rather than natural finishDoes not claim not settling into linesNot marketed for combination/dry skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Matte rather than natural finish · Does not claim not settling into lines · Not marketed for combination/dry skin · Contains drying alcohol
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$7.97View at WalmartTarget$8.99View at TargetCVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta BeautyWalgreens$12.99View at WalgreensAmazonSee price at AmazonView at AmazonShowing 12 of 28 matches
The closest shade to e.l.f. Cosmetics Soft Glam Satin Foundation 31 Medium Neutral (Medium light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
N8
$16.99
Tone 7.3 N
$32
4N
$38
33.5 Tan Natural
$30
130
$12.99
Warm Beige
$36
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
MAC Cosmetics Studio Fix Powder Plus Foundation in NC45.5, against e.l.f. Cosmetics Soft Glam Satin Foundation in 31 Medium Neutral. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To MAC Cosmetics Studio Fix Powder Plus Foundation in NC45.5.
7 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Suede, against e.l.f. Cosmetics Soft Glam Satin Foundation in 31 Medium Neutral. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Suede.
6 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
MAC Cosmetics Studio Fix Powder Plus Foundation NC45.5
SephoraYour shade $8 at Ulta Beauty
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Suede
SephoraYour shade $8 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
