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Soft Glam Satin Foundation 31 Medium Neutral dupes and alternatives e.l.f. Cosmetics

Medium light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Kryolan Professional Makeup Natural Fluid Foundation NN 6

The equivalent shade: scored on colour, depth and undertone only.

Shade match
98out of 100
Colour
97
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$51.50Ulta BeautyUlta Beauty
Costs $43.50 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: ILIA True Skin Serum Foundation Aran SF.6.5

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
87out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
86
Wear (Wear & performance)
82
Skin (Skin suitability)
46
Best price
$56SephoraSephora
Costs $48 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    265 Medium Neutral
    Shade match 97
    $18.99Ulta BeautyUlta Beauty(product price)Costs $10.99 more

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Matte rather than natural finishContains drying alcohol

    Score details
    Shade match
    97
    Finish & visual result
    68
    Wear & performance
    75
    Skin suitability
    92

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Matte rather than natural finish · Contains drying alcohol

    Medium confidence· Digital match

    View match
  2. #4 · Clinique

    Daily Calm Makeup Balm Foundation

    Light Medium 3
    Shade match 93
    $49Ulta BeautyUlta BeautyCosts $41 more

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Buildable rather than medium coverageNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    92

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Buildable rather than medium coverage · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  3. Shade match 96
    $42SephoraSephoraCosts $34 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims transfer resistance

    Differences: Matte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    96
    Finish & visual result
    67
    Wear & performance
    75
    Skin suitability
    92

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage

    Retailer shade note: for medium-tan neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  4. #6 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Medium Tan Neutral
    Shade match 98
    $42Ulta BeautyUlta Beauty(product price)Costs $34 more

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim long-wearing

    Differences: Radiant rather than natural finishFull rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    98
    Finish & visual result
    67
    Wear & performance
    67
    Skin suitability
    92

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Radiant rather than natural finish · Full rather than medium coverage · Does not claim not settling into lines

    Retailer shade note: medium tan with neutral to golden undertone for medium to light tan skin

    Medium confidence· Digital match

    View match
  5. Shade match 97
    $46Ulta BeautyUlta Beauty(product price)Costs $38 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect

    Differences: Radiant rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    97
    Finish & visual result
    62
    Wear & performance
    75
    Skin suitability
    92

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Radiant rather than natural finish · Full rather than medium coverage

    Retailer shade note: tanned neutral beige with peach undertone for medium skin

    Medium confidence· Digital match

    View match
  6. #8 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F7NC
    Shade match 92
    $9.80$14Ulta BeautyUlta BeautyCosts $1.80 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Matte rather than natural finishBuildable rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    92

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 31% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than medium coverage · Does not claim not settling into lines

    Retailer shade note: medium or tan skin tones with a neutral cool undertone

    Medium confidence· Digital match

    View match
  7. #9 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    490 Golden Amber
    Shade match 88
    $18.99Ulta BeautyUlta Beauty(product price)Costs $10.99 more

    Matches: Very close colourSame natural finishClaims transfer resistance

    Differences: Slightly warmer undertoneFull rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    91
    Wear & performance
    58
    Skin suitability
    92

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  8. Shade match 89
    $50SephoraSephoraCosts $42 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneDoes not claim not settling into linesNot marketed for dry/oily skin

    Score details
    Shade match
    89
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    46

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim not settling into lines · Not marketed for dry/oily skin

    Retailer shade note: Medium with warm undertones

    Medium confidence· Digital match

    View match
  9. Shade match 97
    $52SephoraSephoraCosts $44 more

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Radiant rather than natural finishDoes not claim a lightweight feelNot marketed for combination/oily skin

    Score details
    Shade match
    97
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    46

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim a lightweight feel · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: medium-tan neutral

    Medium confidence· Digital match

    View match
  10. #12 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    27W Peach Tan
    Shade match 87
    $24Ulta BeautyUlta BeautyCosts $16 more

    Matches: Very close colourSame natural finishBoth claim a lightweight feel

    Differences: Slightly warmer undertoneFull rather than medium coverageNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    91
    Wear & performance
    54
    Skin suitability
    92

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: medium with yellow undertones

    Medium confidence· Digital match

    View match
  11. Shade match 97
    $45Ulta BeautyUlta Beauty(product price)Costs $37 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish

    Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    61
    Wear & performance
    61
    Skin suitability
    92

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for medium rich neutral skin with a peach hue

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to e.l.f. Cosmetics Soft Glam Satin Foundation 31 Medium Neutral (Medium light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    N8

    L'Oréal Paris True Match Radiant Serum Concealer, shade N8

    • Looks identical
    • Medium · Neutral undertone

    $16.99

  2. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 7.3 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 7.3 N

    • Looks identical
    • Medium light · Neutral · neutral golden undertone

    $32

  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4N

    • Very close colour
    • Medium · Neutral undertone

    $38

  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    33.5 Tan Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 33.5 Tan Natural

    • Very close colour
    • Medium · Neutral undertone

    $30

  5. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    130

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 130

    • Looks identical
    • Medium light · Neutral · neutral golden undertone

    $12.99

  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Warm Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Warm Beige

    • Very close colour
    • Medium light · Neutral undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Kryolan Professional Makeup Natural Fluid Foundation in NN 6, against e.l.f. Cosmetics Soft Glam Satin Foundation in 31 Medium Neutral. Every attribute compared, with its share of the score.

ComparedYour shade31 Medium NeutralClosest shade matchNN 6Score
Shade match55% of overall98
Colour97#d59a70#d69c70Looks identicalColour difference 0.9 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.8
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall92
Skin type92Combination, dry, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily skin
Overall match 86/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kryolan Professional Makeup Natural Fluid Foundation in NN 6.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same natural finish
  • Light rather than medium coverage
  • Claims a skin-like finish
  • Both claim a lightweight feel

Different

  • No long-wear claim
  • Does not claim not settling into lines

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs none

Why the closest overall alternative works

ILIA True Skin Serum Foundation in Aran SF.6.5, against e.l.f. Cosmetics Soft Glam Satin Foundation in 31 Medium Neutral. Every attribute compared, with its share of the score.

ComparedYour shade31 Medium NeutralClosest overall alternativeAran SF.6.5Score
Shade match55% of overall92
Colour94#d59a70#db9c6dVery close colourColour difference 1.6 (0 is identical)
Depth98Medium lightMedium lightSameDepth difference: 1.5
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone85NeutralNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared86
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall46
Skin type46Combination, dry, normal, oilyNormal, dry, sensitiveBoth marketed for dry/​normal skin
Overall match 87/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA True Skin Serum Foundation in Aran SF.6.5.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Same medium coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Does not claim not settling into lines
  • Not marketed for combination/oily skin

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs unknown-based; silicone high vs high

Where to buy

Closest shade match

Kryolan Professional Makeup Natural Fluid Foundation NN 6

Match price
$51.50Ulta BeautyUlta Beauty
Costs $43.50 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

ILIA True Skin Serum Foundation Aran SF.6.5

Best price
$56SephoraSephora
Costs $48 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.