Medium light · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
15 of 31 matches
Only showing matches made for sensitive skin.
The equivalent shade and the most similar foundation overall.
Ulta BeautyYour shade $8 at Ulta Beauty · product price; shade not separately priced · lowest price $14.97 at Walmart
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at Walmart
Target$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta Beauty
CVS$19.69View at CVS
Walgreens$19.99View at Walgreens
AmazonSee price at AmazonView at AmazonRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $33 moreMatches: Very close colourSame warm undertoneSame natural finish
No material differences in the data we have.
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Retailer shade note: medium tan warm
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $37 moreMatches: Very close colourSame warm undertoneSame natural finish
Differences: Full rather than medium coverageDoes not claim a lightweight feel
Very close colour · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Full rather than medium coverage · Does not claim a lightweight feel
Retailer shade note: level-one medium with a warm undertone
Medium confidence· Digital match
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $6 moreMatches: Near-identical swatch colourSame warm undertoneClaims a blurring effect
Differences: Matte rather than natural finishBuildable rather than medium coverageDoes not claim not settling into lines
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 31% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · Does not claim not settling into lines
Retailer shade note: medium or tan skin tones with a warm undertone
Medium confidence· Digital match
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyUlta BeautyCosts $47 moreMatches: Near-identical swatch colourSame warm undertoneSame natural finish
Differences: Full rather than medium coverageDoes not claim not settling into linesDoes not claim a lightweight feel
Looks identical · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Full rather than medium coverage · Does not claim not settling into lines · Does not claim a lightweight feel
Medium confidence· Digital match
Estée Lauder Double Wear Max Cover Camouflage Foundation For Face and Body SPF 15
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sUlta Beauty$55View at Ulta BeautyUlta Beauty(product price)Costs $6 moreMatches: Near-identical swatch colourSame warm undertoneClaims a blurring effect
Differences: Matte rather than natural finishBuildable rather than medium coverageDoes not claim not settling into lines
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 31% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · Does not claim not settling into lines
Retailer shade note: medium or tan skin tones with a yellow undertone
Medium confidence· Digital match
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyUlta BeautyCosts $10.20 moreMatches: Very close colourSame warm undertoneSame natural finish
Differences: Light rather than medium coverageNo long-wear claimDoes not claim not settling into lines
Very close colour · Natural · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Light rather than medium coverage · No long-wear claim · Does not claim not settling into lines
Medium confidence· Digital match
Well People Supernatural Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$18.20View at Ulta BeautyUlta Beauty(product price)Costs $16 moreMatches: Very close colourSame warm undertoneSame medium coverage
Differences: Radiant rather than natural finishDoes not claim not settling into linesDoes not claim a lightweight feel
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Radiant rather than natural finish · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Medium confidence· Digital match
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyUlta BeautyCosts $10.99 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: No long-wear claimNot marketed for combination/dry/normal/oily skinContains drying alcohol
Looks identical · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: No long-wear claim · Not marketed for combination/dry/normal/oily skin · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Age Perfect Radiant Serum Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartUlta Beauty$18.99View at Ulta Beauty
SephoraCosts $34 moreMatches: Very close colourSame warm undertoneClaims transfer resistance
Differences: Matte rather than natural finishFull rather than medium coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage
Retailer shade note: for medium-tan warm skin with a golden hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraMacy's$42View at Macy'sUlta Beauty(product price)Costs $33 moreMatches: Very close colourSame warm undertoneSame natural finish
Differences: Light rather than medium coverageNo long-wear claimDoes not claim not settling into lines
Very close colour · Natural · Light coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Light rather than medium coverage · No long-wear claim · Does not claim not settling into lines
Retailer shade note: medium with warm golden undertones
Medium confidence· Digital match
Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $41 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $41 moreMatches: Very close colourSame warm undertoneBoth claim not settling into lines
Differences: Radiant rather than natural finishLight rather than medium coverageContains listed fragrance
Very close colour · Radiant · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · Contains listed fragrance
Retailer shade note: golden warm beige
Medium confidence· Digital match
Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sUlta Beauty(product price)Costs $10.99 moreMatches: Near-identical swatch colourSame natural finishClaims transfer resistance
Differences: Full rather than medium coverageDoes not claim not settling into linesContains listed fragrance
Looks identical · Natural · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Full rather than medium coverage · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVSWalgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $52 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than warm undertoneDoes not claim not settling into linesDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than warm undertone · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: medium skin with neutral beige undertones
Medium confidence· Digital match
Dior Forever Hydra Nude Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $60 · product priceView at Ulta BeautyCVSCosts $8.99 moreMatches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish
Differences: Radiant rather than natural finishLight rather than medium coverageNo long-wear claim
Looks identical · Radiant · Light coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No long-wear claim · Does not claim not settling into lines
Medium confidence· Digital match
L'Oréal Paris Lumi Le Glow Skin Tint
Every store that sells this shade · prices as last checked
CVS$16.99View at CVSShowing 12 of 14 matches
The closest shade to e.l.f. Cosmetics Soft Glam Satin Foundation 30 Medium Warm (Medium light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
2Y30
$35
13W
$30
Dune 7.5
$39
Medium Neutral
$8
23.5 Medium Amber
$30
380W
$24
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
L'Oréal Paris Infallible 32H Fresh Wear Foundation in 485 Golden Sun, against e.l.f. Cosmetics Soft Glam Satin Foundation in 30 Medium Warm. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To L'Oréal Paris Infallible 32H Fresh Wear Foundation in 485 Golden Sun.
9 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $8 at Ulta Beauty · product price; shade not separately priced · lowest price $14.97 at Walmart
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
