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Soft Glam Satin Foundation 52 Deep Cool dupes and alternatives e.l.f. Cosmetics

Deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation BR152

The equivalent shade: scored on colour, depth and undertone only.

Shade match
96out of 100
Colour
93
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$69Ulta BeautyUlta Beauty
Costs $61 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation Dark Deep 32 Cool

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
88out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
79
Wear (Wear & performance)
86
Skin (Skin suitability)
92
Match price
$41Ulta BeautyUlta Beauty
Costs $33 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 91
    $72Ulta BeautyUlta BeautyCosts $64 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    92

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  2. #4 · Well People

    Supernatural Complexion Stick

    38 Deep Tan Cool
    Shade match 92
    $18.20$26Ulta BeautyUlta BeautyCosts $10.20 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Light rather than medium coverageNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    91
    Wear & performance
    54
    Skin suitability
    92

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Light rather than medium coverage · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  3. Shade match 87
    $72Ulta BeautyUlta BeautyCosts $64 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    92

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  4. Shade match 82
    $41Ulta BeautyUlta Beauty(product price)Costs $33 more

    Matches: Very close colourSame natural finishBoth claim long-wearing

    Differences: Neutral rather than cool undertoneLight rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    82
    Finish & visual result
    91
    Wear & performance
    82
    Skin suitability
    92

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Light rather than medium coverage · Does not claim not settling into lines

    Retailer shade note: deep with a neutral undertone

    Medium confidence· Digital match

    View match
  5. #7 · Tarte

    Maracuja Juicy Glow Tint

    53N Deep Neutral
    Shade match 95
    $42Ulta BeautyUlta Beauty(product price)Costs $34 more

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Radiant rather than natural finishDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    68
    Skin suitability
    92

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim not settling into lines

    Retailer shade note: deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  6. Shade match 86
    $15.99Ulta BeautyUlta Beauty(product price)Costs $7.99 more

    Matches: Very close colourBoth claim long-wearingBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneRadiant rather than natural finishBuildable rather than medium coverage

    Score details
    Shade match
    86
    Finish & visual result
    76
    Wear & performance
    86
    Skin suitability
    92

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Buildable rather than medium coverage · Does not claim a lightweight feel

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · Smashbox

    Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Dark Deep 33 Neutral
    Shade match 84
    $41Ulta BeautyUlta Beauty(product price)Costs $33 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertone

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    92

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone

    Retailer shade note: dark deep neutral

    Medium confidence· Digital match

    View match
  8. Shade match 83
    $70Ulta BeautyUlta BeautyCosts $62 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    92

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  9. Shade match 92
    $42Ulta BeautyUlta Beauty(product price)Costs $34 more

    Matches: Very close colourSame cool undertoneClaims transfer resistance

    Differences: Matte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    92
    Finish & visual result
    67
    Wear & performance
    75
    Skin suitability
    92

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage

    Retailer shade note: for very deep cool skin with a red hue

    Medium confidence· Digital match

    View match
  10. #12 · L'Oréal Paris

    True Match Super-Blendable Foundation

    C9 Cool Deep
    Shade match 93
    $13.99Ulta BeautyUlta Beauty(product price)Costs $5.99 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: No long-wear claimDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    93
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    92

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  11. #13 · Juvia's Place

    I am Magic Powder Foundation

    Katsina - Dark 2
    Shade match 89
    $20Ulta BeautyUlta Beauty(product price)Costs $12 more

    Matches: Near-identical swatch colourBoth claim long-wearingBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    67
    Wear & performance
    82
    Skin suitability
    92

    Looks identical · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Full rather than medium coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  12. Shade match 88
    $42.50Ulta BeautyUlta BeautyCosts $34.50 more

    Matches: Very close colourSimilar undertone (neutral vs cool)Claims a skin-like finish

    Differences: Matte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    58
    Wear & performance
    100
    Skin suitability
    92

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage

    Retailer shade note: for deep skin with cool neutral undertones

    Medium confidence· Digital match

    View match
  13. Shade match 88
    $42Ulta BeautyUlta Beauty(product price)Costs $34 more

    Matches: Near-identical swatch colourClaims transfer resistanceBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    67
    Wear & performance
    75
    Skin suitability
    92

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Full rather than medium coverage

    Retailer shade note: for very deep neutral skin with a subtle red hue

    Medium confidence· Digital match

    View match
  14. Shade match 91
    $42Ulta BeautyUlta Beauty(product price)Costs $34 more

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Radiant rather than natural finishDoes not claim not settling into linesContains listed fragrance

    Score details
    Shade match
    91
    Finish & visual result
    64
    Wear & performance
    68
    Skin suitability
    92

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: deep with cool undertone

    Medium confidence· Digital match

    View match
  15. Shade match 92
    $17.99Ulta BeautyUlta Beauty(product price)Costs $9.99 more

    Matches: Very close colourSimilar undertone (neutral vs cool)Claims a skin-like finish

    Differences: Radiant rather than natural finishFull rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    61
    Wear & performance
    68
    Skin suitability
    92

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Radiant rather than natural finish · Full rather than medium coverage · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  16. #18 · Juvia's Place

    I am Magic Powder Foundation

    Tanzania - Dark 3
    Shade match 85
    $20Ulta BeautyUlta Beauty(product price)Costs $12 more

    Matches: Very close colourBoth claim long-wearingBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    85
    Finish & visual result
    67
    Wear & performance
    82
    Skin suitability
    92

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Full rather than medium coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  17. Shade match 78
    $41Ulta BeautyUlta Beauty(product price)Costs $33 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertone

    Score details
    Shade match
    78
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    92

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone

    Retailer shade note: dark deep warm

    Medium confidence· Digital match

    View match
  18. Shade match 90
    $52SephoraSephoraCosts $44 more

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Radiant rather than natural finishDoes not claim a lightweight feelNot marketed for combination/oily skin

    Score details
    Shade match
    90
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    46

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim a lightweight feel · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: deep rosy

    Medium confidence· Digital match

    View match

Showing 12 of 18 matches

Looking for a concealer in your shade?

The closest shade to e.l.f. Cosmetics Soft Glam Satin Foundation 52 Deep Cool (Deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Deep 6C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Deep 6C

    • Very close colour
    • Deep · Cool undertone

    $31

  2. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    495

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 495

    • Very close colour
    • Deep · Cool undertone

    $30

  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Chestnut

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Chestnut

    • Very close colour
    • Deep · Neutral undertone

    $36

  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    15 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 15 Deep

    • Very close colour
    • Deep · Neutral undertone

    $36

  5. L'Oréal Paris True Match Radiant Serum Concealer

    W10.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade W10.5

    • Close colour
    • Deep · Cool undertone

    $16.99

  6. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Mocha

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Mocha

    • Very close colour
    • Deep

    $12

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in BR152, against e.l.f. Cosmetics Soft Glam Satin Foundation in 52 Deep Cool. Every attribute compared, with its share of the score.

ComparedYour shade52 Deep CoolClosest shade matchBR152Score
Shade match55% of overall96
Colour93#825239#7c523aVery close colourColour difference 1.8 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.1
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall92
Skin type92Combination, dry, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily skin
Overall match 85/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in BR152.

Same or better

  • Very close colour
  • Same cool undertone
  • Buildable rather than medium coverage
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • Does not claim not settling into lines
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Why the closest overall alternative works

Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Dark Deep 32 Cool, against e.l.f. Cosmetics Soft Glam Satin Foundation in 52 Deep Cool. Every attribute compared, with its share of the score.

ComparedYour shade52 Deep CoolClosest overall alternativeDark Deep 32 CoolScore
Shade match55% of overall93
Colour88#825239#864d30Very close colourColour difference 2.6 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.2
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared86
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall92
Skin type92Combination, dry, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily skin
Overall match 88/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Dark Deep 32 Cool.

Same or better

  • Very close colour
  • Same cool undertone
  • Same natural finish
  • Same medium coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim not settling into lines
  • Both claim a lightweight feel

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs none

Where to buy

Closest shade match

Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation BR152

Match price
$69Ulta BeautyUlta Beauty
Costs $61 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation Dark Deep 32 Cool

Match price
$41Ulta BeautyUlta Beauty
Costs $33 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.