Medium light · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Skin type
Preferences
Avoid an ingredient
4 of 30 matches
Only showing matches oil-free.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $8 at Ulta Beauty
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at Sephora
Ulta Beautyfrom $40 · product priceView at Ulta Beauty
Macy's$40View at Macy'sThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $8 at Ulta Beauty
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $40 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Not marketed for dry skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Not marketed for dry skin
Retailer shade note: for medium skintones with neutral peach undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $31 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Does not claim not settling into linesDoes not claim a lightweight feelNot marketed for oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: medium, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beautyfrom $39 · product priceView at Ulta BeautyThe closest shade to e.l.f. Cosmetics Soft Glam Satin Foundation 31 Medium Neutral (Medium light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
N8
$16.99
Tone 7.3 N
$32
4N
$38
33.5 Tan Natural
$30
130
$12.99
Warm Beige
$36
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Urban Decay Face Bond Self Setting Waterproof Foundation in 18, against e.l.f. Cosmetics Soft Glam Satin Foundation in 31 Medium Neutral. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Urban Decay Face Bond Self Setting Waterproof Foundation in 18.
9 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Suede, against e.l.f. Cosmetics Soft Glam Satin Foundation in 31 Medium Neutral. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Suede.
6 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
Urban Decay Face Bond Self Setting Waterproof Foundation 18
SephoraYour shade $8 at Ulta Beauty
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Suede
SephoraYour shade $8 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
