Beautler.Your beauty butler

Soft Glam Satin Foundation 22 Light Warm dupes and alternatives e.l.f. Cosmetics

Light medium · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Pixi On-the-Glow BASE Foundation Moisture Stick Honey

The equivalent shade: scored on colour, depth and undertone only.

Shade match
99out of 100
Colour
98
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$22Ulta BeautyUlta Beauty
Costs $14 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: Well People Skinforia Serum Foundation 20 Light Medium Warm

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
93out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
86
Wear (Wear & performance)
82
Skin (Skin suitability)
100
Best price
$21Ulta BeautyUlta Beauty
Costs $13 more

Your shade $8 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 96
    $44SephoraSephoraCosts $36 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Does not claim not settling into linesDoes not claim a lightweight feelNot marketed for oily skin

    Score details
    Shade match
    96
    Finish & visual result
    100
    Wear & performance
    61
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: warm golden

    Medium confidence· Digital match

    View match
  2. #4 · Smashbox

    Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Light Medium 13 Warm
    Shade match 96
    $41Ulta BeautyUlta BeautyCosts $33 more

    Matches: Very close colourSame warm undertoneSame natural finish

    No material differences in the data we have.

    Score details
    Shade match
    96
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    92

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Retailer shade note: light medium warm

    Medium confidence· Digital match

    View match
  3. #5 · ILIA

    True Skin Serum Foundation

    Corsica SF3.5
    Shade match 98
    $56SephoraSephoraCosts $48 more

    Matches: Near-identical swatch colourSame warm undertoneSame natural finish

    Differences: Does not claim not settling into linesNot marketed for combination/oily skin

    Score details
    Shade match
    98
    Finish & visual result
    86
    Wear & performance
    82
    Skin suitability
    46

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for combination/oily skin

    Retailer shade note: light with golden undertones

    Medium confidence· Digital match

    View match
  4. #6 · ILIA

    True Skin Serum Foundation

    Kunoy SF4.5
    Shade match 96
    $56SephoraSephoraCosts $48 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Does not claim not settling into linesNot marketed for combination/oily skin

    Score details
    Shade match
    96
    Finish & visual result
    86
    Wear & performance
    82
    Skin suitability
    46

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for combination/oily skin

    Retailer shade note: light-medium with golden undertones

    Medium confidence· Digital match

    View match
  5. Shade match 96
    $18.99Ulta BeautyUlta Beauty(product price)Costs $10.99 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: No long-wear claimDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    96
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  6. Shade match 95
    $45Ulta BeautyUlta Beauty(product price)Costs $37 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Full rather than medium coverageDoes not claim a lightweight feel

    Score details
    Shade match
    95
    Finish & visual result
    91
    Wear & performance
    61
    Skin suitability
    92

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim a lightweight feel

    Retailer shade note: level-two light with a warm undertone

    Medium confidence· Digital match

    View match
  7. Shade match 95
    $39.50SephoraSephoraCosts $31.50 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: No long-wear claimNot marketed for oily skin

    Score details
    Shade match
    95
    Finish & visual result
    89
    Wear & performance
    72
    Skin suitability
    69

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: No long-wear claim · Not marketed for oily skin

    Retailer shade note: warm undertone golden

    Medium confidence· Digital match

    View match
  8. #10 · Armani Beauty

    Luminous Silk Foundation

    4
    Shade match 93
    $69SephoraSephoraCosts $61 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Not marketed for combination skinContains listed fragranceContains drying alcohol

    Score details
    Shade match
    93
    Finish & visual result
    89
    Wear & performance
    75
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light, neutral golden

    Medium confidence· Digital match

    View match
  9. #11 · Revlon

    PhotoReady Lift & Fill Skin Tint

    100 Fair
    Shade match 96
    $12.59$17.99Ulta BeautyUlta BeautyCosts $4.59 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Light rather than medium coverageDoes not claim a lightweight feel

    Score details
    Shade match
    96
    Finish & visual result
    81
    Wear & performance
    86
    Skin suitability
    50

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Light rather than medium coverage · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  10. #12 · about-face

    THE PERFORMER Skin-Focused Foundation

    LM2NEUTRAL
    Shade match 89
    $17.50$25Ulta BeautyUlta BeautyCosts $9.50 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    86
    Wear & performance
    82
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim not settling into lines

    Retailer shade note: light medium with neutral undertones

    Medium confidence· Digital match

    View match
  11. #13 · Armani Beauty

    Luminous Silk Foundation

    4.5
    Shade match 92
    $69SephoraSephoraCosts $61 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Not marketed for combination skinContains listed fragranceContains drying alcohol

    Score details
    Shade match
    92
    Finish & visual result
    89
    Wear & performance
    75
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light, neutral peach

    Medium confidence· Digital match

    View match
  12. Shade match 90
    $44SephoraSephoraCosts $36 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Olive rather than warm undertoneDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    61
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Olive rather than warm undertone · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: neutral olive

    Medium confidence· Digital match

    View match
  13. #15 · Palladio Beauty

    Build + Blend Foundation Stick

    Golden Honey
    Shade match 97
    $14.99Ulta BeautyUlta BeautyCosts $6.99 more

    Matches: Near-identical swatch colourSame warm undertoneSame medium coverage

    Differences: Does not claim not settling into linesContains listed fragrance

    Score details
    Shade match
    97
    Finish & visual result
    76
    Wear & performance
    82
    Skin suitability
    50

    Looks identical · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Does not claim not settling into lines · Contains listed fragrance

    Medium confidence· Digital match

    View match
  14. Shade match 89
    $44SephoraSephoraCosts $36 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    61
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  15. #17 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Medium 110W
    Shade match 95
    $12$16Ulta BeautyUlta BeautyCosts $4 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: No long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    86
    Wear & performance
    54
    Skin suitability
    92

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: No long-wear claim · Does not claim not settling into lines

    Retailer shade note: warm

    Medium confidence· Digital match

    View match
  16. #18 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    13W Champion
    Shade match 91
    $47SephoraSephoraCosts $39 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Olive rather than warm undertoneDoes not claim not settling into linesNot marketed for dry skin

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Olive rather than warm undertone · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: light-medium warm-olive

    Medium confidence· Digital match

    View match
  17. #19 · Smashbox

    Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Light Medium 14 Olive
    Shade match 89
    $41Ulta BeautyUlta Beauty(product price)Costs $33 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Olive rather than warm undertone

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    92

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Olive rather than warm undertone

    Retailer shade note: light medium olive

    Medium confidence· Digital match

    View match
  18. #20 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    445 Vanilla
    Shade match 90
    $18.99Ulta BeautyUlta Beauty(product price)Costs $10.99 more

    Matches: Near-identical swatch colourSame natural finishClaims transfer resistance

    Differences: Full rather than medium coverageDoes not claim not settling into linesContains listed fragrance

    Score details
    Shade match
    90
    Finish & visual result
    91
    Wear & performance
    58
    Skin suitability
    92

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  19. Shade match 89
    $53Ulta BeautyUlta Beauty(product price)Costs $45 more

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Matte rather than natural finishContains listed fragrance

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    92

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than natural finish · Contains listed fragrance

    Medium confidence· Digital match

    View match
  20. #22 · L'Oréal Paris

    Infallible 24H Fresh Wear Foundation In A Powder

    140 Golden Beige
    Shade match 96
    $18.99Ulta BeautyUlta Beauty(product price)Costs $10.99 more

    Matches: Very close colourSame warm undertoneClaims transfer resistance

    Differences: Matte rather than natural finishFull rather than medium coverageContains listed fragrance

    Score details
    Shade match
    96
    Finish & visual result
    67
    Wear & performance
    75
    Skin suitability
    92

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Contains listed fragrance

    Medium confidence· Digital match

    View match
  21. #23 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    650 Alexandria
    Shade match 89
    $14.40$24Ulta BeautyUlta BeautyCosts $6.40 more

    Matches: Near-identical swatch colourBoth claim long-wearingBoth claim not settling into lines

    Differences: Neutral rather than warm undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    67
    Wear & performance
    100
    Skin suitability
    92

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than natural finish · Full rather than medium coverage

    Retailer shade note: for light skin w/ neutral undertones

    Medium confidence· Digital match

    View match
  22. Shade match 94
    $40SephoraSephoraCosts $32 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Both claim long-wearing

    Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim a lightweight feel

    Score details
    Shade match
    94
    Finish & visual result
    67
    Wear & performance
    86
    Skin suitability
    75

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: warm neutral

    Medium confidence· Digital match

    View match
  23. Shade match 90
    $18.99Ulta BeautyUlta BeautyCosts $10.99 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: No long-wear claimDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  24. #26 · Make Up For Ever

    HD Skin Matte Velvet Blurring Powder Foundation

    1Y08 Warm Porcelain
    Shade match 96
    $45SephoraSephoraCosts $37 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Matte rather than natural finishFull rather than medium coverageNot marketed for dry skin

    Score details
    Shade match
    96
    Finish & visual result
    62
    Wear & performance
    86
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Not marketed for dry skin

    Retailer shade note: fair to light skin tones with yellow undertones

    Medium confidence· Digital match

    View match
  25. Shade match 95
    $39.50Ulta BeautyUlta Beauty(product price)Costs $31.50 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Matte rather than natural finishBuildable rather than medium coverageNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    92

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than medium coverage · No long-wear claim

    Retailer shade note: for light warm skin with a subtle peach hue

    Medium confidence· Digital match

    View match
  26. #28 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    6 Neutral
    Shade match 89
    $52SephoraSephoraCosts $44 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneDoes not claim not settling into linesNot marketed for oily skin

    Score details
    Shade match
    89
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: fair medium with neutral undertones

    Medium confidence· Digital match

    View match
  27. #29 · Danessa Myricks Beauty

    Yummy Skin Soothing Serum Skin Tint Foundation

    4.5
    Shade match 97
    $39SephoraSephoraCosts $31 more

    Matches: Near-identical swatch colourSame warm undertoneClaims a blurring effect

    Differences: Radiant rather than natural finishLight rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    62
    Wear & performance
    82
    Skin suitability
    75

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than medium coverage · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: LIGHT TO MEDIUM WITH WARM UNDERTONES

    Medium confidence· Digital match

    View match
  28. #30 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    22N Sienna
    Shade match 89
    $24Ulta BeautyUlta Beauty(product price)Costs $16 more

    Matches: Near-identical swatch colourSame natural finishBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneFull rather than medium coverageNo long-wear claim

    Score details
    Shade match
    89
    Finish & visual result
    91
    Wear & performance
    54
    Skin suitability
    92

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: light-medium with neutral undertones

    Medium confidence· Digital match

    View match
  29. #31 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Light 7
    Shade match 99
    $69SephoraSephoraCosts $61 more

    Matches: Near-identical swatch colourSame warm undertoneSame medium coverage

    Differences: Radiant rather than natural finishNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    99
    Finish & visual result
    70
    Wear & performance
    54
    Skin suitability
    75

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Radiant rather than natural finish · No long-wear claim · Does not claim not settling into lines · Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: light with yellow peach undertones

    Medium confidence· Digital match

    View match
  30. #32 · Clinique

    Acne Solutions Liquid Makeup Foundation

    WN 38 Stone
    Shade match 98
    $39Ulta BeautyUlta Beauty(product price)Costs $31 more

    Matches: Near-identical swatch colourSame warm undertoneSame medium coverage

    Differences: Matte rather than natural finishNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    98
    Finish & visual result
    70
    Wear & performance
    54
    Skin suitability
    75

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than natural finish · No long-wear claim · Does not claim not settling into lines · Not marketed for normal skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  31. #33 · L'Oréal Paris

    True Match Nude Hyaluronic Tinted Serum

    2-3 Light
    Shade match 98
    $20.99Ulta BeautyUlta BeautyCosts $12.99 more

    Matches: Near-identical swatch colourSame warm undertone

    Differences: Radiant rather than natural finishLight rather than medium coverageNo long-wear claim

    Score details
    Shade match
    98
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    92

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than medium coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Contains drying alcohol

    Medium confidence· Digital match

    View match

Showing 12 of 31 matches

Looking for a concealer in your shade?

The closest shade to e.l.f. Cosmetics Soft Glam Satin Foundation 22 Light Warm (Light medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    4

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 4

    • Looks identical
    • Light medium · Warm · golden undertone

    $42

  2. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    10 Light Golden

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 10 Light Golden

    • Looks identical
    • Light medium · Warm · golden undertone

    $32

  3. Dior Forever Skin Correct Full-Coverage Concealer

    2W Warm

    Dior Forever Skin Correct Full-Coverage Concealer, shade 2W Warm

    • Looks identical
    • Light medium · Warm undertone

    $42

  4. Rare Beauty Liquid Touch Brightening Concealer

    250W

    Rare Beauty Liquid Touch Brightening Concealer, shade 250W

    • Very close colour
    • Light medium · Warm · peach undertone

    $24

  5. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Light/Medium 2.5W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Light/Medium 2.5W

    • Very close colour
    • Light medium · Warm · yellow undertone

    $31

  6. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium 3

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium 3

    • Close colour
    • Light medium · Warm · golden undertone

    $22

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Pixi On-the-Glow BASE Foundation Moisture Stick in Honey, against e.l.f. Cosmetics Soft Glam Satin Foundation in 22 Light Warm. Every attribute compared, with its share of the score.

ComparedYour shade22 Light WarmClosest shade matchHoneyScore
Shade match55% of overall99
Colour98#dcb388#deb48aLooks identicalColour difference 0.6 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.7
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall92
Skin type92Combination, dry, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily skin
Overall match 90/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Pixi On-the-Glow BASE Foundation Moisture Stick in Honey.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same natural finish
  • Buildable rather than medium coverage

Different

  • No long-wear claim
  • Does not claim not settling into lines
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs oil-based; silicone high vs none

Why the closest overall alternative works

Well People Skinforia Serum Foundation in 20 Light Medium Warm, against e.l.f. Cosmetics Soft Glam Satin Foundation in 22 Light Warm. Every attribute compared, with its share of the score.

ComparedYour shade22 Light WarmClosest overall alternative20 Light Medium WarmScore
Shade match55% of overall98
Colour97#dcb388#d8b188Looks identicalColour difference 0.9 (0 is identical)
Depth98Light mediumLight mediumSameDepth difference: 1.2
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared86
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oilyCombination, dry, normal, oilyBoth marketed for combination/​dry/​normal/​oily skin
Overall match 93/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Well People Skinforia Serum Foundation in 20 Light Medium Warm.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same natural finish
  • Buildable rather than medium coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Does not claim not settling into lines

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs unknown-based; silicone high vs none

Where to buy

Closest shade match

Pixi On-the-Glow BASE Foundation Moisture Stick Honey

Match price
$22Ulta BeautyUlta Beauty
Costs $14 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

Well People Skinforia Serum Foundation 20 Light Medium Warm

Best price
$21Ulta BeautyUlta Beauty
Costs $13 more

Your shade $8 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.