Beautler.Your beauty butler

Soft Glam Satin Foundation 12 Fair Warm dupes and alternatives e.l.f. Cosmetics

Very fair · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol4Vegan1Cruelty-free0Oil-free0With SPF0Mineral3

Avoid an ingredient

Sort

4 of 31

Only showing matches in powder form.

  • 13 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Kylie Cosmetics Natural Blur Powder Foundation 1W

The equivalent shade and the most similar foundation overall.

Your shade
e.l.f. Cosmetics
12 Fair WarmChange shade
Depth and undertone: Very fair · Warm
Finish and coverage: Natural · Medium coverage
The match
Kylie Cosmetics
1W
Depth and undertone: Very fair · Warm · yellow
Finish and coverage: Matte · Medium coverage
Overall match
88out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
70
Wear (Wear & performance)
78
Skin (Skin suitability)
100
Shade match
98out of 100
Colour
96
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$38Ulta BeautyUlta Beauty
Costs $30 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    205 Versatile Neutrale II (W)
    Shade match 85
    $53Ulta BeautyUlta Beauty(product price)Costs $45 more

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Matte rather than natural finishContains listed fragrance

    Score details
    Shade match
    85
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    92

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than natural finish · Contains listed fragrance

    Medium confidence· Digital match

    View match
  2. #3 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    230 Versatile Ecru II (W)
    Shade match 84
    $53Ulta BeautyUlta BeautyCosts $45 more

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Slightly deeperMatte rather than natural finishContains listed fragrance

    Score details
    Shade match
    84
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    92

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish · Contains listed fragrance

    Medium confidence· Digital match

    View match
  3. #4 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC15
    Shade match 95
    $39SephoraSephoraCosts $31 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Matte rather than natural finishFull rather than medium coverageNot marketed for dry skin

    Score details
    Shade match
    95
    Finish & visual result
    62
    Wear & performance
    78
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Not marketed for dry skin

    Retailer shade note: fair light with golden undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to e.l.f. Cosmetics Soft Glam Satin Foundation 12 Fair Warm (Very fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Very Light 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Very Light 4

    • Very close colour
    • Very fair · Warm · peach undertone

    $22

    SephoraView at Sephora
  2. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    140

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 140

    • Very close colour
    • Very fair · Warm · yellow undertone

    $30

    SephoraView at Sephora
  3. NARS Soft Matte Complete Concealer

    Nougatine

    NARS Soft Matte Complete Concealer, shade Nougatine

    • Very close colour
    • Very fair · Warm undertone

    $36

    SephoraView at Sephora
  4. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 02 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 02 W

    • Very close colour
    • Fair · Warm · yellow undertone

    $32

    SephoraView at Sephora
  5. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Fair 1W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Fair 1W

    • Close colour
    • Fair · Warm · yellow undertone

    $31

    Ulta BeautyView at Ulta Beauty
  6. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    100

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 100

    • Close colour
    • Very fair · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Kylie Cosmetics Natural Blur Powder Foundation in 1W, against e.l.f. Cosmetics Soft Glam Satin Foundation in 12 Fair Warm. Every attribute compared, with its share of the score.

ComparedYour shade12 Fair WarmClosest match1WScore
Shade match55% of overall98
Colour96#f1d6b3#f0d3b1Looks identicalColour difference 1.1 (0 is identical)
Depth98Very fairVery fairSameDepth difference: 1.2
Retailer descriptionFairFairBoth described as fairThe retailers describe the same depth
Undertone100WarmWarm · yellowClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared78
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oilyDry, normal, combination, oilyBoth marketed for combination/​dry/​normal/​oily skin
Overall match 88/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kylie Cosmetics Natural Blur Powder Foundation in 1W.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same medium coverage
  • Claims a blurring effect
  • Both claim not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs powder-based; silicone high vs none
View full match

Where to buy 1W

Match price
$38Ulta BeautyUlta Beauty
Costs $30 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.