Medium light · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Preferences
9 of 31 matches
Only showing matches without silicones or alcohol denat.
The equivalent shade: scored on colour, depth and undertone only.
CVSYour shade $8 at Ulta Beauty
L'Oréal Paris Lumi Le Glow Skin Tint
Every store that sells this shade · prices as last checked
CVS$16.99View at CVSThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $8 at Ulta Beauty
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $33 moreMatches: Very close colourSame warm undertoneSame natural finish
No material differences in the data we have.
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Retailer shade note: medium tan warm
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautyUlta BeautyCosts $47 moreMatches: Near-identical swatch colourSame warm undertoneSame natural finish
Differences: Full rather than medium coverageDoes not claim not settling into linesDoes not claim a lightweight feel
Looks identical · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Full rather than medium coverage · Does not claim not settling into lines · Does not claim a lightweight feel
Medium confidence· Digital match
Estée Lauder Double Wear Max Cover Camouflage Foundation For Face and Body SPF 15
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sUlta Beauty$55View at Ulta BeautyUlta BeautyCosts $10.20 moreMatches: Very close colourSame warm undertoneSame natural finish
Differences: Light rather than medium coverageNo long-wear claimDoes not claim not settling into lines
Very close colour · Natural · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Light rather than medium coverage · No long-wear claim · Does not claim not settling into lines
Medium confidence· Digital match
Well People Supernatural Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$18.20View at Ulta BeautySephoraCosts $47 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Olive rather than warm undertoneDoes not claim not settling into linesNot marketed for oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Olive rather than warm undertone · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: M3.5 - medium to medium-deep with warm undertones, and an olive tone
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sUlta Beauty(product price)Costs $41 moreMatches: Very close colourSame warm undertoneBoth claim not settling into lines
Differences: Radiant rather than natural finishLight rather than medium coverageContains listed fragrance
Very close colour · Radiant · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · Contains listed fragrance
Retailer shade note: golden warm beige
Medium confidence· Digital match
Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sUlta Beauty(product price)Costs $52 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than warm undertoneDoes not claim not settling into linesDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than warm undertone · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: medium skin with neutral beige undertones
Medium confidence· Digital match
Dior Forever Hydra Nude Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $61 moreMatches: Very close colourSame warm undertoneSame natural finish
Differences: No long-wear claimDoes not claim not settling into linesNot marketed for dry/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: No long-wear claim · Does not claim not settling into lines · Not marketed for dry/oily skin
Retailer shade note: medium to tan warm
Medium confidence· Digital match
Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraThe closest shade to e.l.f. Cosmetics Soft Glam Satin Foundation 30 Medium Warm (Medium light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
2Y30
$35
13W
$30
Dune 7.5
$39
Medium Neutral
$8
23.5 Medium Amber
$30
380W
$24
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
L'Oréal Paris Lumi Le Glow Skin Tint in Medium W220, against e.l.f. Cosmetics Soft Glam Satin Foundation in 30 Medium Warm. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To L'Oréal Paris Lumi Le Glow Skin Tint in Medium W220.
9 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.
Sephora Collection Best Skin Ever Liquid Foundation in 23Y, against e.l.f. Cosmetics Soft Glam Satin Foundation in 30 Medium Warm. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Sephora Collection Best Skin Ever Liquid Foundation in 23Y.
5 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
L'Oréal Paris Lumi Le Glow Skin Tint Medium W220
CVSYour shade $8 at Ulta Beauty
Sephora Collection Best Skin Ever Liquid Foundation 23Y
SephoraYour shade $8 at Ulta Beauty
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
