Soft Glam Satin Foundation 30 Medium Warm dupes and alternatives e.l.f. Cosmetics
4.5 (40,486)·Medium light · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same warm undertone· Same medium coverage
Differences: Radiant rather than natural finish· Does not claim not settling into lines· Does not claim a lightweight feel
Score details
Shade match
96
Finish & visual result
76
Wear & performance
68
Skin suitability
92
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Radiant rather than natural finish · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Matches: Very close colour· Same natural finish· Claims a blurring effect
Differences: Olive rather than warm undertone· Buildable rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
87
Finish & visual result
89
Wear & performance
82
Skin suitability
75
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Olive rather than warm undertone · Buildable rather than medium coverage · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: Medium-Tan skin with neutral-olive undertones
Matches: Very close colour· Same natural finish· Claims a blurring effect
Differences: Olive rather than warm undertone· Buildable rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
86
Finish & visual result
89
Wear & performance
82
Skin suitability
75
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Olive rather than warm undertone · Buildable rather than medium coverage · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: Medium skin with neutral-olive undertones
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Neutral rather than warm undertone· Does not claim not settling into lines· Not marketed for oily skin
Score details
Shade match
85
Finish & visual result
89
Wear & performance
82
Skin suitability
75
Very close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than warm undertone · Does not claim not settling into lines · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for medium skin with neutral undertones
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Neutral rather than warm undertone· Does not claim not settling into lines· Does not claim a lightweight feel
Score details
Shade match
85
Finish & visual result
100
Wear & performance
54
Skin suitability
92
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than warm undertone · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: medium skin with neutral beige undertones
The closest shade to e.l.f. Cosmetics Soft Glam Satin Foundation 30 Medium Warm (Medium light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Warm Honey (W-066), against e.l.f. Cosmetics Soft Glam Satin Foundation in 30 Medium Warm. Every attribute compared, with its share of the score.
ComparedYour shade30 Medium WarmClosest shade matchWarm Honey (W-066)How they compareScore
Shade match55% of overall99
Colour60%98#d69f68#d6a067Looks identicalColour difference 0.7 (0 is identical)
Overall match 90/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Camel, against e.l.f. Cosmetics Soft Glam Satin Foundation in 30 Medium Warm. Every attribute compared, with its share of the score.
ComparedYour shade30 Medium WarmClosest overall alternativeCamelHow they compareScore
Shade match55% of overall90
Colour60%98#d69f68#d69f6bLooks identicalColour difference 0.8 (0 is identical)
Overall match 93/100Shade match 90/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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