Light · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
24 of 30 matches
Only showing matches without alcohol denat.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $8 at Ulta Beauty · product price; shade not separately priced
Revolution Beauty Superdewy Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $8 at Ulta Beauty
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beautyfrom $39 · product priceView at Ulta BeautySephora$39View at SephoraRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $46 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertone
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone
Retailer shade note: light with neutral undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$54View at SephoraUlta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sSephoraCosts $24 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertoneDoes not claim not settling into linesNot marketed for combination/normal/oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim not settling into lines · Not marketed for combination/normal/oily skin · Contains listed fragrance
Retailer shade note: neutral honey
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty(product price)Costs $33 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertone
Looks identical · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone
Retailer shade note: light neutral
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautySephoraCosts $36 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertoneDoes not claim not settling into linesDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beauty$44View at Ulta BeautyUlta Beauty(product price)Costs $10.99 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: No long-wear claimDoes not claim not settling into linesDoes not claim a lightweight feel
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Medium confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Walmart$14.78View at Walmart
Target$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta Beauty
CVS$18.99View at CVS
Walgreens$19.99View at WalgreensSephoraCosts $37 moreMatches: Near-identical swatch colourSame cool undertoneClaims a blurring effect
Differences: Matte rather than natural finishFull rather than medium coverageNot marketed for dry skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Not marketed for dry skin
Retailer shade note: fair skin tones with rosy undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraMacy's$45View at Macy'sUlta Beauty(product price)Costs $37 moreMatches: Near-identical swatch colourSame natural finishClaims transfer resistance
Differences: Neutral rather than cool undertoneFull rather than medium coverageDoes not claim a lightweight feel
Looks identical · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · Does not claim a lightweight feel
Retailer shade note: level-one light with a neutral undertone
Medium confidence· Digital match
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Macy's$45View at Macy'sUlta Beautyfrom $45 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $30 moreMatches: Near-identical swatch colourSimilar undertone (neutral vs cool)Same medium coverage
Differences: Matte rather than natural finish
Looks identical · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than natural finish
Retailer shade note: fair with cool neutral undertones
Medium confidence· Digital match
Kylie Cosmetics Natural Blur Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta BeautyMacy's$38View at Macy'sUlta Beauty(product price)Costs $33 moreMatches: Very close colourSame natural finishBoth claim long-wearing
Differences: Olive rather than cool undertoneLight rather than medium coverageDoes not claim not settling into lines
Very close colour · Natural · Light coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Olive rather than cool undertone · Light rather than medium coverage · Does not claim not settling into lines
Retailer shade note: light with an olive undertone
Medium confidence· Digital match
Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $41 · product priceView at Ulta BeautyMacy's$41 · low stockView at Macy'sSephoraCosts $36 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneDoes not claim not settling into linesDoes not claim a lightweight feel
Looks identical · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly warmer undertone · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: warm neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautySephoraCosts $26 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertoneNot marketed for combination/dry/normal/oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than cool undertone · Not marketed for combination/dry/normal/oily skin
Retailer shade note: neutral undertone
Medium confidence· Digital match
Glossier Stretch Fluid Foundation for Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraTargetCosts $22 moreMatches: Same natural finishClaims a skin-like finishBoth claim long-wearing
Differences: Neutral rather than cool undertoneBuildable rather than medium coverageDoes not claim not settling into lines
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · Does not claim not settling into lines
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetSephoraCosts $41 moreMatches: Near-identical swatch colourSame cool undertoneSame medium coverage
Differences: Radiant rather than natural finishDoes not claim not settling into linesNot marketed for combination/dry/oily skin
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Radiant rather than natural finish · Does not claim not settling into lines · Not marketed for combination/dry/oily skin · Contains listed fragrance
Retailer shade note: light cool 7
Medium confidence· Digital match
Yves Saint Laurent Skin Affair Soft Glow Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta BeautyCosts $32 moreMatches: Near-identical swatch colourBoth claim long-wearing
Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim not settling into lines
Looks identical · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim not settling into lines · Does not claim a lightweight feel
Medium confidence· Digital match
Clinique Superpowder Double Face Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$40View at Ulta BeautyMacy's$40View at Macy'sSephoraCosts $50 moreMatches: Near-identical swatch colourSame medium coverageBoth claim long-wearing
Differences: Slightly warmer undertoneMatte rather than natural finishNot marketed for dry skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: Light, warm neutral undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautySephoraCosts $44 moreMatches: Very close colourSame cool undertoneSame medium coverage
Differences: Matte rather than natural finishDoes not claim not settling into linesContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Matte rather than natural finish · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: fair with cool undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $31.50 moreMatches: Near-identical swatch colourSame medium coverageBoth claim not settling into lines
Differences: Neutral rather than cool undertoneMatte rather than natural finishNo long-wear claim
Looks identical · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · No long-wear claim · Not marketed for dry/normal skin
Retailer shade note: fair skin w/neutral to golden undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39 · out of stockView at SephoraUlta Beautyfrom $39.50 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $26 moreMatches: Near-identical swatch colourClaims a skin-like finishBoth claim long-wearing
Differences: Neutral rather than cool undertoneNatural matte rather than natural finishBuildable rather than medium coverage
Looks identical · Natural matte · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than cool undertone · Natural matte rather than natural finish · Buildable rather than medium coverage · Does not claim not settling into lines
Retailer shade note: fair shade with neutral undertones
Medium confidence· Digital match
Temptu Perfect Canvas Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $34 · product priceView at Ulta BeautySephoraCosts $41 moreMatches: Near-identical swatch colourBoth claim long-wearingBoth claim a lightweight feel
Differences: Neutral rather than cool undertoneRadiant rather than natural finishLight rather than medium coverage
Looks identical · Radiant · Light coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Light rather than medium coverage · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: Fair with neutral undertones
Medium confidence· Digital match
Hourglass Veil Hydrating Skin Tint Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautyUlta BeautyCosts $33 moreMatches: Very close colourBoth claim long-wearingBoth claim a lightweight feel
Differences: Matte rather than natural finishLight rather than medium coverageDoes not claim not settling into lines
Very close colour · Matte · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than natural finish · Light rather than medium coverage · Does not claim not settling into lines · Not marketed for normal skin
Medium confidence· Digital match
Clinique Stay-Matte Sheer Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$41View at Ulta BeautyMacy's$41View at Macy'sUlta Beauty(product price)Costs $10.49 moreMatches: Near-identical swatch colourSame natural finishClaims a skin-like finish
Differences: Neutral rather than cool undertoneBuildable rather than medium coverageNo long-wear claim
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · No long-wear claim · Does not claim not settling into lines
Retailer shade note: light with neutral undertone
Medium confidence· Digital match
Milani Conceal + Perfect Blur Out Skin Tint Stick
Every store that sells this shade · prices as last checked
Walmart$16.97View at WalmartWalgreens$17.99View at WalgreensUlta Beautyfrom $18.49 · product priceView at Ulta BeautySephoraCosts $24 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneDoes not claim not settling into linesNot marketed for combination/normal/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly warmer undertone · Does not claim not settling into lines · Not marketed for combination/normal/oily skin · Contains listed fragrance
Retailer shade note: warm sand
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraShowing 12 of 22 matches
The closest shade to e.l.f. Cosmetics Soft Glam Satin Foundation 20 Light Cool (Light · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
3C Cool
$42
22N light neutral
$32
200C
$24
Light Peach
$8
Yogurt Drops 1.5 Beige
$31
1R02
$35
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Revolution Beauty Superdewy Cushion Foundation in Light Cool, against e.l.f. Cosmetics Soft Glam Satin Foundation in 20 Light Cool. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Revolution Beauty Superdewy Cushion Foundation in Light Cool.
14 shared ingredients; weighted similarity 24%. Ingredients only affect results through the filters.
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation in CN 52 Neutral, against e.l.f. Cosmetics Soft Glam Satin Foundation in 20 Light Cool. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation in CN 52 Neutral.
8 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.
Revolution Beauty Superdewy Cushion Foundation Light Cool
Ulta BeautyYour shade $8 at Ulta Beauty · product price; shade not separately priced
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation CN 52 Neutral
SephoraYour shade $8 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
