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Soft Glam Satin Foundation 31 Medium Neutral dupes and alternatives e.l.f. Cosmetics

Medium light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Finish

Formulation

Skin type

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Fragrance-free8No drying alcohol5Vegan3Cruelty-free3Oil-free3With SPF2Mineral0

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Only showing matches with medium coverage, in liquid form, without talc.

  • 6 matches have no formulation listed and are not shown.

Closest shade match: Hourglass Illusion Luminous Glow Foundation SPF 30 10

The equivalent shade: scored on colour, depth and undertone only.

Your shade
e.l.f. Cosmetics
31 Medium NeutralChange shade
Depth and undertone: Medium light · Neutral
Finish and coverage: Natural · Medium coverage
The match
Hourglass
10
Depth and undertone: Medium · Neutral
Finish and coverage: Radiant · Medium coverage
Shade match
97out of 100
Colour
96
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$60SephoraSephora
Costs $52 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation 336N

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
e.l.f. Cosmetics
31 Medium NeutralChange shade
Depth and undertone: Medium light · Neutral
Finish and coverage: Natural · Medium coverage
The match
Fenty Beauty
336N
Depth and undertone: Medium · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
Overall match
88out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
86
Wear (Wear & performance)
79
Skin (Skin suitability)
75
Medium confidence· Digital matchWhy it matches
Best price
$48SephoraSephora
Costs $40 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Clinique

    Even Better Makeup Broad Spectrum SPF 15 Foundation

    WN 80 Tawnied Beige
    Shade match 95
    $39Ulta BeautyUlta Beauty(product price)Costs $31 more

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Does not claim not settling into linesDoes not claim a lightweight feelNot marketed for oily skin

    Score details
    Shade match
    95
    Finish & visual result
    89
    Wear & performance
    63
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: medium, warm-neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · ILIA

    True Skin Serum Foundation

    Aran SF.6.5
    Shade match 92
    $56SephoraSephoraCosts $48 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Does not claim not settling into linesNot marketed for combination/oily skin

    Score details
    Shade match
    92
    Finish & visual result
    86
    Wear & performance
    82
    Skin suitability
    46

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for combination/oily skin

    Retailer shade note: medium with neutral peach undertones

    Medium confidence· Digital match

    View match
  3. #5 · NARS

    Light Reflecting Foundation

    Valencia
    Shade match 87
    $55SephoraSephoraCosts $47 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneDoes not claim not settling into linesNot marketed for oily skin

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: M5 - Medium to medium-deep with warm undertones, and a golden tone

    Medium confidence· Digital match

    View match
  4. #6 · Urban Decay

    Face Bond Self Setting Waterproof Foundation

    18
    Shade match 95
    $40SephoraSephoraCosts $32 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Matte rather than natural finishDoes not claim not settling into linesNot marketed for dry skin

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    75

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: medium neutral

    Medium confidence· Digital match

    View match
  5. #7 · Natasha Denona

    Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation

    NP10
    Shade match 97
    $52SephoraSephoraCosts $44 more

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Radiant rather than natural finishDoes not claim a lightweight feelNot marketed for combination/oily skin

    Score details
    Shade match
    97
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    46

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim a lightweight feel · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: medium-tan neutral

    Medium confidence· Digital match

    View match
  6. #8 · Maybelline

    Fit Me Matte + Poreless Foundation

    Toffee 330
    Shade match 92
    $11.99Ulta BeautyUlta Beauty(product price)Costs $3.99 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Matte rather than natural finishDoes not claim not settling into linesNot marketed for combination/dry skin

    Score details
    Shade match
    92
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    50

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim not settling into lines · Not marketed for combination/dry skin · Contains drying alcohol

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to e.l.f. Cosmetics Soft Glam Satin Foundation 31 Medium Neutral (Medium light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    N8

    L'Oréal Paris True Match Radiant Serum Concealer, shade N8

    • Looks identical
    • Medium · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  2. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 7.3 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 7.3 N

    • Looks identical
    • Medium light · Neutral · neutral golden undertone

    $32

    SephoraView at Sephora
  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4N

    • Very close colour
    • Medium · Neutral undertone

    $38

    SephoraView at Sephora
  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    33.5 Tan Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 33.5 Tan Natural

    • Very close colour
    • Medium · Neutral undertone

    $30

    SephoraView at Sephora
  5. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    130

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 130

    • Looks identical
    • Medium light · Neutral · neutral golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Warm Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Warm Beige

    • Very close colour
    • Medium light · Neutral undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Hourglass Illusion Luminous Glow Foundation SPF 30 in 10, against e.l.f. Cosmetics Soft Glam Satin Foundation in 31 Medium Neutral. Every attribute compared, with its share of the score.

ComparedYour shade31 Medium NeutralClosest shade match10Score
Shade match55% of overall97
Colour96#d59a70#d09a71Looks identicalColour difference 1.3 (0 is identical)
Depth99Medium lightMediumCloseDepth difference: 0.8
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared65
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall75
Skin type75Combination, dry, normal, oilyNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 86/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Illusion Luminous Glow Foundation SPF 30 in 10.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same medium coverage
  • Claims transfer resistance
  • Both claim not settling into lines
  • Adds SPF 30

Different

  • Radiant finish instead of natural
  • Does not claim a lightweight feel
  • Not marketed for oily skin

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 30
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Why the closest overall alternative works

Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 336N, against e.l.f. Cosmetics Soft Glam Satin Foundation in 31 Medium Neutral. Every attribute compared, with its share of the score.

ComparedYour shade31 Medium NeutralClosest overall alternative336NScore
Shade match55% of overall92
Colour94#d59a70#cf966aVery close colourColour difference 1.6 (0 is identical)
Depth96Medium lightMediumCloseDepth difference: 2.5
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone85NeutralNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared86
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall79
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Combination, dry, normal, oilyNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 88/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 336N.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Same medium coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Claims transfer resistance
  • Both claim not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • Not marketed for dry skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Hourglass Illusion Luminous Glow Foundation SPF 30 10

Best price
$60SephoraSephora
Costs $52 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation 336N

Best price
$48SephoraSephora
Costs $40 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.