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Soft Glam Satin Foundation 31 Medium Neutral dupes and alternatives e.l.f. Cosmetics

Medium light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

  • Liquid2
  • Stick0
  • Powder0
  • Cushion0
  • Serum0
  • Balm0
  • Gel0

Skin type

Preferences

Fragrance-free3No drying alcohol0Vegan1Cruelty-free0Oil-free1With SPF0Mineral0

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Only showing matches made for normal skin, with medium coverage, with a matte finish.

Closest shade matchClosest overall alternative: L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer 265 Medium Neutral

The equivalent shade and the most similar foundation overall.

Your shade
e.l.f. Cosmetics
31 Medium NeutralChange shade
Depth and undertone: Medium light · Neutral
Finish and coverage: Natural · Medium coverage
The match
L'Oréal Paris
265 Medium Neutral
Depth and undertone: Medium light · Neutral
Finish and coverage: Matte · Medium coverage
Overall match
86out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
68
Wear (Wear & performance)
75
Skin (Skin suitability)
92
Shade match
97out of 100
Colour
96
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$18.99Ulta BeautyUlta Beauty
Costs $10.99 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Urban Decay

    Face Bond Self Setting Waterproof Foundation

    18
    Shade match 95
    $40SephoraSephoraCosts $32 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Matte rather than natural finishDoes not claim not settling into linesNot marketed for dry skin

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    75

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: medium neutral

    Medium confidence· Digital match

    View match
  2. #3 · Maybelline

    Fit Me Matte + Poreless Foundation

    Toffee 330
    Shade match 92
    $11.99Ulta BeautyUlta Beauty(product price)Costs $3.99 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Matte rather than natural finishDoes not claim not settling into linesNot marketed for combination/dry skin

    Score details
    Shade match
    92
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    50

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim not settling into lines · Not marketed for combination/dry skin · Contains drying alcohol

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to e.l.f. Cosmetics Soft Glam Satin Foundation 31 Medium Neutral (Medium light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    N8

    L'Oréal Paris True Match Radiant Serum Concealer, shade N8

    • Looks identical
    • Medium · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  2. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 7.3 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 7.3 N

    • Looks identical
    • Medium light · Neutral · neutral golden undertone

    $32

    SephoraView at Sephora
  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4N

    • Very close colour
    • Medium · Neutral undertone

    $38

    SephoraView at Sephora
  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    33.5 Tan Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 33.5 Tan Natural

    • Very close colour
    • Medium · Neutral undertone

    $30

    SephoraView at Sephora
  5. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    130

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 130

    • Looks identical
    • Medium light · Neutral · neutral golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Warm Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Warm Beige

    • Very close colour
    • Medium light · Neutral undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer in 265 Medium Neutral, against e.l.f. Cosmetics Soft Glam Satin Foundation in 31 Medium Neutral. Every attribute compared, with its share of the score.

ComparedYour shade31 Medium NeutralClosest match265 Medium NeutralScore
Shade match55% of overall97
Colour96#d59a70#d89e74Looks identicalColour difference 1.1 (0 is identical)
Depth97Medium lightMedium lightSameDepth difference: 1.9
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared68
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared75
Longevity70Long-wearing48-hour wearSome differenceThe match claims 48-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall92
Skin type92Combination, dry, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily skin
Overall match 86/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer in 265 Medium Neutral.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same medium coverage
  • Claims a skin-like finish
  • Claims transfer resistance
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • Contains alcohol denat.

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high
View full match

Where to buy 265 Medium Neutral

Match price
$18.99Ulta BeautyUlta Beauty
Costs $10.99 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.