Soft Glam Satin Foundation 31 Medium Neutral dupes and alternatives e.l.f. Cosmetics
Medium light · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Closest shade match: ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 21W Abura
The equivalent shade: scored on colour, depth and undertone only.
31 Medium NeutralChange shade
- 10 Fair Cool
- 11 Fair Neutral
- 12 Fair Warm
- 13 Fair Neutral
- 14 Fair Cool
- 15 Fair Warm
- 20 Light Cool
- 21 Light Neutral
- 22 Light Warm
- 23 Light Cool
- 24 Light Warm
- 25 Light Neutral
- 30 Medium Warm
- 31 Medium Neutralcurrent shade
- 32 Medium Neutral
- 33 Medium Warm
- 34 Medium Cool
- 35 Medium Cool
- 40 Tan Warm
- 41 Tan Neutral
- 42 Tan Neutral
- 43 Tan Cool
- 44 Tan Cool
- 45 Tan Warm
- 50 Deep Warm
- 51 Deep Cool
- 52 Deep Cool
- 53 Deep Neutral
- 55 Deep Warm
- 61 Rich Cool
- 63 Rich Warm
- 64 Rich Neutral
- 65 Rich Neutral
- Shade match
- 89out of 100
- Colour
- 97
- Depth
- 98
- Undertone
- 65
SephoraYour shade $8 at Ulta Beauty
Where to buy 21W Abura
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at Sephora
Ulta Beautyfrom $50 · product priceView at Ulta BeautyClosest overall alternative: MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Suede
The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
31 Medium NeutralChange shade
- 10 Fair Cool
- 11 Fair Neutral
- 12 Fair Warm
- 13 Fair Neutral
- 14 Fair Cool
- 15 Fair Warm
- 20 Light Cool
- 21 Light Neutral
- 22 Light Warm
- 23 Light Cool
- 24 Light Warm
- 25 Light Neutral
- 30 Medium Warm
- 31 Medium Neutralcurrent shade
- 32 Medium Neutral
- 33 Medium Warm
- 34 Medium Cool
- 35 Medium Cool
- 40 Tan Warm
- 41 Tan Neutral
- 42 Tan Neutral
- 43 Tan Cool
- 44 Tan Cool
- 45 Tan Warm
- 50 Deep Warm
- 51 Deep Cool
- 52 Deep Cool
- 53 Deep Neutral
- 55 Deep Warm
- 61 Rich Cool
- 63 Rich Warm
- 64 Rich Neutral
- 65 Rich Neutral
- Overall match
- 93out of 100
- Shade (Shade match)
- 89
- Finish (Finish & visual result)
- 100
- Wear (Wear & performance)
- 100
- Skin (Skin suitability)
- 75
SephoraYour shade $8 at Ulta Beauty
Where to buy Suede
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraLooking for a concealer in your shade?
The closest shade to e.l.f. Cosmetics Soft Glam Satin Foundation 31 Medium Neutral (Medium light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
N8
L'Oréal Paris True Match Radiant Serum Concealer, shade N8
- Looks identical
- Medium · Neutral undertone
$16.99
Tone 7.3 N
Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 7.3 N
- Looks identical
- Medium light · Neutral · neutral golden undertone
$32
4N
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4N
- Very close colour
- Medium · Neutral undertone
$38
33.5 Tan Natural
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 33.5 Tan Natural
- Very close colour
- Medium · Neutral undertone
$30
130
Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 130
- Looks identical
- Medium light · Neutral · neutral golden undertone
$12.99
Warm Beige
Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Warm Beige
- Very close colour
- Medium light · Neutral undertone
$36
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 21W Abura, against e.l.f. Cosmetics Soft Glam Satin Foundation in 31 Medium Neutral. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 21W Abura.
Same or better
- Near-identical swatch colour
- Same natural finish
- Same medium coverage
- Claims a blurring effect
- Both claim a lightweight feel
Different
- Slightly warmer undertone
- Does not claim not settling into lines
- Not marketed for dry/oily skin
Ingredients (information only, not scored)
4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
Why the closest overall alternative works
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Suede, against e.l.f. Cosmetics Soft Glam Satin Foundation in 31 Medium Neutral. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Suede.
Same or better
- Near-identical swatch colour
- Same natural finish
- Same medium coverage
- Both claim long-wearing
- Both claim not settling into lines
- Both claim a lightweight feel
Different
- Slightly cooler undertone
- Not marketed for dry skin
Ingredients (information only, not scored)
6 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
Where to buy
Closest shade match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 21W Abura
SephoraYour shade $8 at Ulta Beauty
Closest overall alternative
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Suede
SephoraYour shade $8 at Ulta Beauty
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.