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Soft Glam Satin Foundation 33 Medium Warm dupes and alternatives e.l.f. Cosmetics

Medium · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation 356W

The equivalent shade: scored on colour, depth and undertone only.

Shade match
99out of 100
Colour
99
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$48SephoraSephora
Costs $40 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Well People Skinforia Serum Foundation 30 Medium Tan Warm

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
93out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
86
Wear (Wear & performance)
82
Skin (Skin suitability)
100
Best price
$21Ulta BeautyUlta Beauty
Costs $13 more

Your shade $8 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Medium 120 W
    Shade match 95
    $49SephoraSephoraCosts $41 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Not marketed for oily skinContains drying alcohol

    Score details
    Shade match
    95
    Finish & visual result
    86
    Wear & performance
    100
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  2. Shade match 97
    $54SephoraSephoraCosts $46 more

    Matches: Near-identical swatch colourSame warm undertoneSame natural finish

    No material differences in the data we have.

    Score details
    Shade match
    97
    Finish & visual result
    89
    Wear & performance
    78
    Skin suitability
    92

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  3. #5 · Dior

    Forever Hydra Nude Foundation

    3W Warm
    Shade match 97
    $60Ulta BeautyUlta Beauty(product price)Costs $52 more

    Matches: Near-identical swatch colourSame warm undertoneSame natural finish

    Differences: Does not claim not settling into linesDoes not claim a lightweight feelContains listed fragrance

    Score details
    Shade match
    97
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    92

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: medium skin with golden undertones

    Medium confidence· Digital match

    View match
  4. #6 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    24W Power
    Shade match 99
    $47SephoraSephoraCosts $39 more

    Matches: Near-identical swatch colourSame warm undertoneSame natural finish

    Differences: Does not claim not settling into linesNot marketed for dry skin

    Score details
    Shade match
    99
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: medium-deep warm-golden

    Medium confidence· Digital match

    View match
  5. #7 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    18 W
    Shade match 98
    $48SephoraSephoraCosts $40 more

    Matches: Near-identical swatch colourSame warm undertoneSame natural finish

    Differences: Does not claim not settling into linesNot marketed for dry skinContains drying alcohol

    Score details
    Shade match
    98
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: medium with warm undertone

    Medium confidence· Digital match

    View match
  6. #8 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Medium 150 N
    Shade match 89
    $49SephoraSephoraCosts $41 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneNot marketed for oily skinContains drying alcohol

    Score details
    Shade match
    89
    Finish & visual result
    86
    Wear & performance
    100
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  7. Shade match 96
    $45Ulta BeautyUlta Beauty(product price)Costs $37 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Full rather than medium coverageDoes not claim a lightweight feel

    Score details
    Shade match
    96
    Finish & visual result
    91
    Wear & performance
    61
    Skin suitability
    92

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim a lightweight feel

    Retailer shade note: level-two medium with a warm undertone

    Medium confidence· Digital match

    View match
  8. Shade match 94
    $48SephoraSephoraCosts $40 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Not marketed for dry skin

    Score details
    Shade match
    94
    Finish & visual result
    86
    Wear & performance
    79
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Not marketed for dry skin

    Retailer shade note: for medium skintones with neutral golden undertones

    Medium confidence· Digital match

    View match
  9. #11 · ILIA

    True Skin Serum Foundation

    Bedarra SF8.5
    Shade match 95
    $56SephoraSephoraCosts $48 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Does not claim not settling into linesNot marketed for combination/oily skin

    Score details
    Shade match
    95
    Finish & visual result
    86
    Wear & performance
    82
    Skin suitability
    46

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for combination/oily skin

    Retailer shade note: medium-deep with golden undertones

    Medium confidence· Digital match

    View match
  10. Shade match 92
    $48SephoraSephoraCosts $40 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Not marketed for dry skin

    Score details
    Shade match
    92
    Finish & visual result
    86
    Wear & performance
    79
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Not marketed for dry skin

    Retailer shade note: for medium skintones with neutral peach undertones

    Medium confidence· Digital match

    View match
  11. Shade match 90
    $49SephoraSephoraCosts $41 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneDoes not claim not settling into linesNot marketed for oily skin

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim not settling into lines · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for darker medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  12. Shade match 98
    $40SephoraSephoraCosts $32 more

    Matches: Near-identical swatch colourSame warm undertoneBoth claim long-wearing

    Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim a lightweight feel

    Score details
    Shade match
    98
    Finish & visual result
    67
    Wear & performance
    86
    Skin suitability
    75

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: for medium to tan skin with warm undertones

    Medium confidence· Digital match

    View match
  13. Shade match 89
    $49SephoraSephoraCosts $41 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneDoes not claim not settling into linesNot marketed for oily skin

    Score details
    Shade match
    89
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim not settling into lines · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for medium to tan skin with rosy neutral undertones

    Medium confidence· Digital match

    View match
  14. #16 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    290 Medium Warm
    Shade match 98
    $18.99Ulta BeautyUlta Beauty(product price)Costs $10.99 more

    Matches: Near-identical swatch colourSame warm undertoneSame medium coverage

    Differences: Matte rather than natural finishContains drying alcohol

    Score details
    Shade match
    98
    Finish & visual result
    68
    Wear & performance
    75
    Skin suitability
    92

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Matte rather than natural finish · Contains drying alcohol

    Medium confidence· Digital match

    View match
  15. #17 · Clinique

    Even Better Makeup Broad Spectrum SPF 15 Foundation

    WN 98 Cream Caramel
    Shade match 94
    $39SephoraSephoraCosts $31 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Does not claim not settling into linesDoes not claim a lightweight feelNot marketed for oily skin

    Score details
    Shade match
    94
    Finish & visual result
    89
    Wear & performance
    63
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: medium, warm-neutral undertones

    Medium confidence· Digital match

    View match
  16. #18 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W7 Warm Medium Deep
    Shade match 98
    $13.99Ulta BeautyUlta BeautyCosts $5.99 more

    Matches: Near-identical swatch colourSame warm undertoneSame natural finish

    Differences: No long-wear claimDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    98
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    92

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  17. #19 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    495 Amber
    Shade match 91
    $18.99Ulta BeautyUlta Beauty(product price)Costs $10.99 more

    Matches: Near-identical swatch colourSame natural finishClaims transfer resistance

    Differences: Full rather than medium coverageDoes not claim not settling into linesContains listed fragrance

    Score details
    Shade match
    91
    Finish & visual result
    91
    Wear & performance
    58
    Skin suitability
    92

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  18. #20 · Clinique

    Daily Calm Makeup Balm Foundation

    Medium
    Shade match 93
    $49Ulta BeautyUlta BeautyCosts $41 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Buildable rather than medium coverageNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    92

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Buildable rather than medium coverage · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  19. Shade match 96
    $41Ulta BeautyUlta Beauty(product price)Costs $33 more

    Matches: Near-identical swatch colourSame warm undertoneSame natural finish

    Differences: Light rather than medium coverageNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    81
    Wear & performance
    51
    Skin suitability
    92

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Light rather than medium coverage · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  20. #22 · L'Oréal Paris

    Infallible 24H Fresh Wear Foundation In A Powder

    260 Golden Sun
    Shade match 96
    $18.99Ulta BeautyUlta Beauty(product price)Costs $10.99 more

    Matches: Very close colourSame warm undertoneClaims transfer resistance

    Differences: Matte rather than natural finishFull rather than medium coverageContains listed fragrance

    Score details
    Shade match
    96
    Finish & visual result
    67
    Wear & performance
    75
    Skin suitability
    92

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Contains listed fragrance

    Medium confidence· Digital match

    View match
  21. Shade match 97
    $69Ulta BeautyUlta Beauty(product price)Costs $61 more

    Matches: Near-identical swatch colourSame warm undertoneClaims a blurring effect

    Differences: Matte rather than natural finishBuildable rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    70
    Wear & performance
    68
    Skin suitability
    92

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than medium coverage · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: very intense dark-medium shade, golden undertone

    Medium confidence· Digital match

    View match
  22. Shade match 97
    $69Ulta BeautyUlta Beauty(product price)Costs $61 more

    Matches: Near-identical swatch colourSame warm undertoneBoth claim long-wearing

    Differences: Radiant rather than natural finishLight rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    67
    Wear & performance
    68
    Skin suitability
    92

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than medium coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: very intense dark-medium shade, golden undertone

    Medium confidence· Digital match

    View match
  23. #25 · Dior

    Forever Skin Glow Foundation

    4.5W Warm
    Shade match 97
    $60SephoraSephoraCosts $52 more

    Matches: Near-identical swatch colourSame warm undertone

    Differences: Radiant rather than natural finishBuildable rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    92

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Radiant rather than natural finish · Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium skin with warm undertones

    Medium confidence· Digital match

    View match
  24. #26 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW22
    Shade match 96
    $46Ulta BeautyUlta Beauty(product price)Costs $38 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Radiant rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    96
    Finish & visual result
    62
    Wear & performance
    75
    Skin suitability
    92

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Radiant rather than natural finish · Full rather than medium coverage

    Retailer shade note: warm beige with rosy undertone for light to medium skin

    Medium confidence· Digital match

    View match
  25. #27 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NC40
    Shade match 95
    $46Ulta BeautyUlta Beauty(product price)Costs $38 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Radiant rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    95
    Finish & visual result
    62
    Wear & performance
    75
    Skin suitability
    92

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Radiant rather than natural finish · Full rather than medium coverage

    Retailer shade note: medium beige with golden peach undertone for medium skin

    Medium confidence· Digital match

    View match
  26. #28 · NARS

    Natural Radiant Longwear Foundation

    Cadiz - Medium Dark 3
    Shade match 88
    $55SephoraSephoraCosts $47 more

    Matches: Near-identical swatch colourSame natural finishClaims transfer resistance

    Differences: Neutral rather than warm undertoneFull rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    91
    Wear & performance
    61
    Skin suitability
    75

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: MD3 - medium-deep with neutral undertones, and a golden tone

    Medium confidence· Digital match

    View match
  27. #29 · NARS

    Natural Radiant Longwear Foundation

    Huahine - Medium Dark 2.6
    Shade match 87
    $55SephoraSephoraCosts $47 more

    Matches: Very close colourSame natural finishClaims transfer resistance

    Differences: Neutral rather than warm undertoneFull rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    91
    Wear & performance
    61
    Skin suitability
    75

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: MD2.6 - medium-deep with neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 27 matches

Looking for a concealer in your shade?

The closest shade to e.l.f. Cosmetics Soft Glam Satin Foundation 33 Medium Warm (Medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Caramel

    NARS Soft Matte Complete Concealer, shade Caramel

    • Looks identical
    • Medium · Warm undertone

    $36

  2. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4W

    • Very close colour
    • Medium · Warm · golden undertone

    $38

  3. Clinique Even Better All-Over Concealer + Eraser

    WN 100 Deep Honey

    Clinique Even Better All-Over Concealer + Eraser, shade WN 100 Deep Honey

    • Looks identical
    • Medium · Neutral · neutral golden undertone

    $22

  4. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Toasted Almond 5.3 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Toasted Almond 5.3 Golden

    • Very close colour
    • Medium · Warm · golden undertone

    $31

  5. Rare Beauty Liquid Touch Brightening Concealer

    380W

    Rare Beauty Liquid Touch Brightening Concealer, shade 380W

    • Very close colour
    • Medium · Warm · golden undertone

    $24

  6. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 08 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 08 W

    • Very close colour
    • Medium · Warm · golden undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 356W, against e.l.f. Cosmetics Soft Glam Satin Foundation in 33 Medium Warm. Every attribute compared, with its share of the score.

ComparedYour shade33 Medium WarmClosest shade match356WScore
Shade match55% of overall99
Colour99#cb9162#c99163Looks identicalColour difference 0.5 (0 is identical)
Depth100MediumMediumSameDepth difference: 0.3
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared86
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall79
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Combination, dry, normal, oilyNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 92/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 356W.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same natural finish
  • Same medium coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Claims transfer resistance
  • Both claim not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • Not marketed for dry skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Why the closest overall alternative works

Well People Skinforia Serum Foundation in 30 Medium Tan Warm, against e.l.f. Cosmetics Soft Glam Satin Foundation in 33 Medium Warm. Every attribute compared, with its share of the score.

ComparedYour shade33 Medium WarmClosest overall alternative30 Medium Tan WarmScore
Shade match55% of overall98
Colour97#cb9162#c78f60Looks identicalColour difference 0.9 (0 is identical)
Depth98MediumMediumSameDepth difference: 1.3
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared86
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oilyCombination, dry, normal, oilyBoth marketed for combination/​dry/​normal/​oily skin
Overall match 93/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Well People Skinforia Serum Foundation in 30 Medium Tan Warm.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same natural finish
  • Buildable rather than medium coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Does not claim not settling into lines

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs unknown-based; silicone high vs none

Where to buy

Closest shade match

Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation 356W

Best price
$48SephoraSephora
Costs $40 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Well People Skinforia Serum Foundation 30 Medium Tan Warm

Best price
$21Ulta BeautyUlta Beauty
Costs $13 more

Your shade $8 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.