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Soft Glam Satin Foundation 35 Medium Cool dupes and alternatives e.l.f. Cosmetics

Medium · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

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Fragrance-free2No drying alcohol3Vegan0Cruelty-free0Oil-free0With SPF0Mineral3

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Only showing matches in stick form, without silicones.

  • 5 matches have no formulation listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Maybelline Lifter Stix Multi-Use Face Stick 40

The equivalent shade and the most similar foundation overall.

Your shade
e.l.f. Cosmetics
35 Medium CoolChange shade
Depth and undertone: Medium · Cool
Finish and coverage: Natural · Medium coverage
The match
Maybelline
40
Depth and undertone: Medium · Neutral
Finish and coverage: Natural finish
Overall match
82out of 100
Shade (Shade match)
83
Finish (Finish & visual result)
100
Wear (Wear & performance)
59
Skin (Skin suitability)
50
Shade match
83out of 100
Colour
87
Depth
99
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$12.99Ulta BeautyUlta Beauty
Costs $4.99 more

Your shade $8 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Dior

    Forever Skin Perfect 24H Multi-Use Foundation Stick

    4.5N Neutral
    Shade match 83
    $58SephoraSephoraCosts $50 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Slightly deeperNeutral rather than cool undertoneBuildable rather than medium coverage

    Score details
    Shade match
    83
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    75

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination skin · Contains listed fragrance

    Retailer shade note: medium skin with neutral beige undertones

    Medium confidence· Digital match

    View match
  2. #3 · Maybelline

    Lifter Stix Multi-Use Face Stick

    45
    Shade match 73
    $12.99Ulta BeautyUlta Beauty(product price)Costs $4.99 more

    Matches: Very close colourSame natural finishBoth claim not settling into lines

    Differences: Slightly warmer undertoneNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    59
    Skin suitability
    50

    Very close colour · Natural finish

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · No long-wear claim · Does not claim a lightweight feel

    Retailer shade note: warm medium

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to e.l.f. Cosmetics Soft Glam Satin Foundation 35 Medium Cool (Medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4C1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4C1

    • Looks identical
    • Medium · Cool undertone

    $34

    SephoraView at Sephora
  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW25

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW25

    • Very close colour
    • Medium · Cool · rosy undertone

    $30

    SephoraView at Sephora
  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4C

    • Very close colour
    • Medium · Cool · rosy undertone

    $38

    SephoraView at Sephora
  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32 Tan Bronze

    • Close colour
    • Medium · Cool undertone

    $30

    Ulta BeautyView at Ulta Beauty
  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Apricot 5.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Apricot 5.5

    • Close colour
    • Medium light · Cool · rosy undertone

    $39

    SephoraView at Sephora
  6. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    395 Walnut

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 395 Walnut

    • Very close colour
    • Medium

    $15.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Maybelline Lifter Stix Multi-Use Face Stick in 40, against e.l.f. Cosmetics Soft Glam Satin Foundation in 35 Medium Cool. Every attribute compared, with its share of the score.

ComparedYour shade35 Medium CoolClosest match40Score
Shade match55% of overall83
Colour87#de956c#de9461Very close colourColour difference 2.8 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.5
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 1 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coveragenot comparableMediumNot listedNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared59
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type50Combination, dry, normal, oilyNot publishedSkin-type suitability not published for one product
Overall match 82/100Shade match 83/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Lifter Stix Multi-Use Face Stick in 40.

Same or better

  • Very close colour
  • Same natural finish
  • Both claim not settling into lines

Different

  • Neutral rather than cool undertone
  • No long-wear claim
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs oil-based; silicone high vs none
View full match

Where to buy 40

Best price
$12.99Ulta BeautyUlta Beauty
Costs $4.99 more

Your shade $8 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.