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Soft Glam Satin Foundation 35 Medium Cool dupes and alternatives e.l.f. Cosmetics

Medium · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches without silicones.

  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation 4C0 Chestnut

The equivalent shade and the most similar foundation overall.

Overall match
89out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
89
Wear (Wear & performance)
78
Skin (Skin suitability)
92
Shade match
91out of 100
Colour
86
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$54SephoraSephora
Costs $46 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Tarte

    Timeless Hydrating Foundation

    38N Medium-Tan Neutral
    Shade match 87
    $42Ulta BeautyUlta Beauty(product price)Costs $34 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneBuildable rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    92

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  2. Shade match 83
    $12.99Ulta BeautyUlta BeautyCosts $4.99 more

    Matches: Very close colourSame natural finishBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    59
    Skin suitability
    50

    Very close colour · Natural finish

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · No long-wear claim · Does not claim a lightweight feel

    Retailer shade note: neutral medium

    Medium confidence· Digital match

    View match
  3. Shade match 83
    $58SephoraSephoraCosts $50 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Slightly deeperNeutral rather than cool undertoneBuildable rather than medium coverage

    Score details
    Shade match
    83
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    75

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination skin · Contains listed fragrance

    Retailer shade note: medium skin with neutral beige undertones

    Medium confidence· Digital match

    View match
  4. #5 · Well People

    Skinforia Serum Foundation

    26 Medium Warm
    Shade match 70
    $30TargetTargetCosts $22 more

    Matches: Same natural finishClaims a skin-like finishBoth claim long-wearing

    Differences: Slightly warmer undertoneBuildable rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    70
    Finish & visual result
    86
    Wear & performance
    82
    Skin suitability
    100

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than medium coverage · Does not claim not settling into lines

    Low confidence· Digital match

    View match
  5. #6 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 70
    $30TargetTargetCosts $22 more

    Matches: Same natural finishClaims a skin-like finishBoth claim long-wearing

    Differences: Slightly lighterNeutral rather than cool undertoneBuildable rather than medium coverage

    Score details
    Shade match
    70
    Finish & visual result
    86
    Wear & performance
    82
    Skin suitability
    100

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Buildable rather than medium coverage · Does not claim not settling into lines

    Low confidence· Digital match

    View match
  6. #7 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Medium Tan Cool
    Shade match 83
    $42Ulta BeautyUlta Beauty(product price)Costs $34 more

    Matches: Very close colourBoth claim long-wearingClaims transfer resistance

    Differences: Neutral rather than cool undertoneRadiant rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    83
    Finish & visual result
    67
    Wear & performance
    67
    Skin suitability
    92

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Full rather than medium coverage · Does not claim not settling into lines

    Retailer shade note: medium tan with neutral to rosy undertone for medium to light tan skin

    Medium confidence· Digital match

    View match
  7. Shade match 73
    $12.99Ulta BeautyUlta Beauty(product price)Costs $4.99 more

    Matches: Very close colourSame natural finishBoth claim not settling into lines

    Differences: Slightly warmer undertoneNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    59
    Skin suitability
    50

    Very close colour · Natural finish

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · No long-wear claim · Does not claim a lightweight feel

    Retailer shade note: warm medium

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to e.l.f. Cosmetics Soft Glam Satin Foundation 35 Medium Cool (Medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4C1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4C1

    • Looks identical
    • Medium · Cool undertone

    $34

  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW25

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW25

    • Very close colour
    • Medium · Cool · rosy undertone

    $30

  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4C

    • Very close colour
    • Medium · Cool · rosy undertone

    $38

  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32 Tan Bronze

    • Close colour
    • Medium · Cool undertone

    $30

  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Apricot 5.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Apricot 5.5

    • Close colour
    • Medium light · Cool · rosy undertone

    $39

  6. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    395 Walnut

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 395 Walnut

    • Very close colour
    • Medium

    $15.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation in 4C0 Chestnut, against e.l.f. Cosmetics Soft Glam Satin Foundation in 35 Medium Cool. Every attribute compared, with its share of the score.

ComparedYour shade35 Medium CoolClosest match4C0 ChestnutScore
Shade match55% of overall91
Colour86#de956c#d49776Very close colourColour difference 2.9 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.7
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared78
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall92
Skin type92Combination, dry, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily skin
Overall match 89/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation in 4C0 Chestnut.

Same or better

  • Very close colour
  • Same cool undertone
  • Same natural finish
  • Same medium coverage
  • Claims a blurring effect
  • Both claim not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs unknown-based; silicone high vs none

Where to buy 4C0 Chestnut

Best price
$54SephoraSephora
Costs $46 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.