Medium · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
14 of 30 matches
Only showing matches with a natural finish.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $8 at Ulta Beauty
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at Sephora
Ulta Beautyfrom $56 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $8 at Ulta Beauty
Clinique Superbalanced Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$43View at Ulta Beauty
Macy's$43View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $46 moreMatches: Very close colourSame cool undertoneSame natural finish
No material differences in the data we have.
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Retailer shade note: medium with cool undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$54View at SephoraUlta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sUlta BeautyCosts $45 moreMatches: Very close colourSame cool undertoneSame natural finish
Differences: Does not claim not settling into linesDoes not claim a lightweight feelNot marketed for dry/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium - deep with cool pink undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Care and Glow Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$53View at Ulta BeautyUlta Beauty(product price)Costs $34 moreMatches: Very close colourSame natural finishClaims a blurring effect
Differences: Neutral rather than cool undertoneBuildable rather than medium coverageDoes not claim not settling into lines
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · Does not claim not settling into lines
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $40 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertoneNot marketed for dry skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than cool undertone · Not marketed for dry skin
Retailer shade note: for medium skintones with neutral undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty$48View at Ulta BeautyUlta BeautyCosts $4.99 moreMatches: Very close colourSame natural finishBoth claim not settling into lines
Differences: Neutral rather than cool undertoneNo long-wear claimDoes not claim a lightweight feel
Very close colour · Natural finish
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · No long-wear claim · Does not claim a lightweight feel
Retailer shade note: neutral medium
Medium confidence· Digital match
Maybelline Lifter Stix Multi-Use Face Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$12.99View at Ulta Beauty
TargetCosts $6.99 moreMatches: Same natural finishSame medium coverage
Differences: No long-wear claimDoes not claim not settling into linesDoes not claim a lightweight feel
Colour not compared · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Low confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Target$14.99View at TargetSephoraCosts $50 moreMatches: Very close colourSame natural finishClaims a blurring effect
Differences: Slightly deeperNeutral rather than cool undertoneBuildable rather than medium coverage
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination skin · Contains listed fragrance
Retailer shade note: medium skin with neutral beige undertones
Medium confidence· Digital match
Dior Forever Skin Perfect 24H Multi-Use Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beauty$58View at Ulta BeautyUlta Beauty(product price)Costs $41 moreMatches: Very close colourSame natural finishBoth claim not settling into lines
Differences: Slightly deeperSlightly warmer undertoneLight rather than medium coverage
Very close colour · Natural · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Light rather than medium coverage · Not marketed for normal skin
Medium confidence· Digital match
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautyTargetCosts $22 moreMatches: Same natural finishClaims a skin-like finishBoth claim long-wearing
Differences: Slightly warmer undertoneBuildable rather than medium coverageDoes not claim not settling into lines
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than medium coverage · Does not claim not settling into lines
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetTargetCosts $22 moreMatches: Same natural finishClaims a skin-like finishBoth claim long-wearing
Differences: Slightly lighterNeutral rather than cool undertoneBuildable rather than medium coverage
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Buildable rather than medium coverage · Does not claim not settling into lines
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetUlta Beauty(product price)Costs $4.99 moreMatches: Very close colourSame natural finishBoth claim not settling into lines
Differences: Slightly warmer undertoneNo long-wear claimDoes not claim a lightweight feel
Very close colour · Natural finish
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · No long-wear claim · Does not claim a lightweight feel
Retailer shade note: warm medium
Medium confidence· Digital match
Maybelline Lifter Stix Multi-Use Face Stick
Every store that sells this shade · prices as last checked
Target$9.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta BeautyUlta BeautyCosts $2.39 moreMatches: Very close colourSame natural finishClaims a blurring effect
Differences: Slightly warmer undertoneFull rather than medium coverageNo long-wear claim
Very close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
J.Cat Beauty Aquasurance Compact Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$10.39View at Ulta BeautyThe closest shade to e.l.f. Cosmetics Soft Glam Satin Foundation 35 Medium Cool (Medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
4C1
$34
NW25
$30
4C
$38
32 Tan Bronze
$30
Apricot 5.5
$39
395 Walnut
$15.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
ILIA True Skin Serum Foundation in Milos SF8, against e.l.f. Cosmetics Soft Glam Satin Foundation in 35 Medium Cool. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To ILIA True Skin Serum Foundation in Milos SF8.
7 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.
Clinique Superbalanced Makeup Foundation in 90 Sand, against e.l.f. Cosmetics Soft Glam Satin Foundation in 35 Medium Cool. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Clinique Superbalanced Makeup Foundation in 90 Sand.
5 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.
ILIA True Skin Serum Foundation Milos SF8
SephoraYour shade $8 at Ulta Beauty
Clinique Superbalanced Makeup Foundation 90 Sand
Ulta BeautyYour shade $8 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
