Soft Glam Satin Foundation 44 Tan Cool dupes and alternatives e.l.f. Cosmetics
Medium · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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2 of 30 matches
Only showing matches with light coverage.
Closest shade match: Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick 9 Tan
The equivalent shade: scored on colour, depth and undertone only.
44 Tan CoolChange shade
- 10 Fair Cool
- 11 Fair Neutral
- 12 Fair Warm
- 13 Fair Neutral
- 14 Fair Cool
- 15 Fair Warm
- 20 Light Cool
- 21 Light Neutral
- 22 Light Warm
- 23 Light Cool
- 24 Light Warm
- 25 Light Neutral
- 30 Medium Warm
- 31 Medium Neutral
- 32 Medium Neutral
- 33 Medium Warm
- 34 Medium Cool
- 35 Medium Cool
- 40 Tan Warm
- 41 Tan Neutral
- 42 Tan Neutral
- 43 Tan Cool
- 44 Tan Coolcurrent shade
- 45 Tan Warm
- 50 Deep Warm
- 51 Deep Cool
- 52 Deep Cool
- 53 Deep Neutral
- 55 Deep Warm
- 61 Rich Cool
- 63 Rich Warm
- 64 Rich Neutral
- 65 Rich Neutral

- Shade match
- 88out of 100
- Colour
- 94
- Depth
- 98
- Undertone
- 65
Your shade $8 at Ulta Beauty
Where to buy 9 Tan
Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick
Every store that sells this shade · prices as last checked
Closest overall alternative: Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation Medium Warm 2
The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
44 Tan CoolChange shade
- 10 Fair Cool
- 11 Fair Neutral
- 12 Fair Warm
- 13 Fair Neutral
- 14 Fair Cool
- 15 Fair Warm
- 20 Light Cool
- 21 Light Neutral
- 22 Light Warm
- 23 Light Cool
- 24 Light Warm
- 25 Light Neutral
- 30 Medium Warm
- 31 Medium Neutral
- 32 Medium Neutral
- 33 Medium Warm
- 34 Medium Cool
- 35 Medium Cool
- 40 Tan Warm
- 41 Tan Neutral
- 42 Tan Neutral
- 43 Tan Cool
- 44 Tan Coolcurrent shade
- 45 Tan Warm
- 50 Deep Warm
- 51 Deep Cool
- 52 Deep Cool
- 53 Deep Neutral
- 55 Deep Warm
- 61 Rich Cool
- 63 Rich Warm
- 64 Rich Neutral
- 65 Rich Neutral
- Overall match
- 81out of 100
- Shade (Shade match)
- 78
- Finish (Finish & visual result)
- 91
- Wear (Wear & performance)
- 78
- Skin (Skin suitability)
- 75
Your shade $8 at Ulta Beauty · product price; shade not separately priced
Where to buy Medium Warm 2
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to e.l.f. Cosmetics Soft Glam Satin Foundation 44 Tan Cool (Medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
Chestnut
32 Tan Bronze
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32 Tan Bronze
- Very close colour
- Medium · Cool undertone
$30

Peanut Butter 6.7 Red
Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Peanut Butter 6.7 Red
- Very close colour
- Medium · Cool undertone
$31
12 Tan-Deep
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 12 Tan-Deep
- Very close colour
- Medium tan · Cool undertone
$36

Tone 7.8 N
Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 7.8 N
- Looks identical
- Medium · Neutral undertone
$32
400 Caramel
L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 400 Caramel
- Looks identical
- Medium
$15.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick in 9 Tan, against e.l.f. Cosmetics Soft Glam Satin Foundation in 44 Tan Cool. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick in 9 Tan.
Same or better
- Very close colour
- Light rather than medium coverage
- Claims a skin-like finish
- Claims a blurring effect
- Both claim long-wearing
- Both claim a lightweight feel
Different
- Neutral rather than cool undertone
- Radiant finish instead of natural
- Does not claim not settling into lines
- Not marketed for oily skin
Ingredients (information only, not scored)
4 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.
Why the closest overall alternative works
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation in Medium Warm 2, against e.l.f. Cosmetics Soft Glam Satin Foundation in 44 Tan Cool. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation in Medium Warm 2.
Same or better
- Near-identical swatch colour
- Same natural finish
- Light rather than medium coverage
- Both claim not settling into lines
- Claims colour stability
- Both claim a lightweight feel
- Adds SPF 45
Different
- Slightly warmer undertone
- Not marketed for normal skin
Ingredients (information only, not scored)
9 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.
Where to buy
Closest shade match
Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick 9 Tan
Your shade $8 at Ulta Beauty
Closest overall alternative
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation Medium Warm 2
Your shade $8 at Ulta Beauty · product price; shade not separately priced
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.