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Soft Glam Satin Foundation 51 Deep Cool dupes and alternatives e.l.f. Cosmetics

Deep tan · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Chestnut

The equivalent shade and the most similar foundation overall.

Overall match
97out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
100
Wear (Wear & performance)
100
Skin (Skin suitability)
75
Shade match
96out of 100
Colour
94
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
Costs $30 more

Your shade $8 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 89
    $53Ulta BeautyUlta Beauty(product price)Costs $45 more

    Matches: Near-identical swatch colourSame medium coverageClaims a blurring effect

    Differences: Matte rather than natural finishContains listed fragrance

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    92

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than natural finish · Contains listed fragrance

    Medium confidence· Digital match

    View match
  2. #3 · Tarte

    Timeless Hydrating Foundation

    53S Deep Sand
    Shade match 87
    $42Ulta BeautyUlta Beauty(product price)Costs $34 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneBuildable rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    92

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  3. Shade match 95
    $22SephoraSephoraCosts $14 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Light rather than medium coverageNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    75

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Light rather than medium coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: deep with red undertones

    Medium confidence· Digital match

    View match
  4. Shade match 86
    $53Ulta BeautyUlta Beauty(product price)Costs $45 more

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Matte rather than natural finishContains listed fragrance

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    92

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than natural finish · Contains listed fragrance

    Medium confidence· Digital match

    View match
  5. #6 · J.Cat Beauty

    Perfextion Long Wearing Foundation

    Mocha
    Shade match 84
    $3.89$5.99Ulta BeautyUlta Beauty$4.11 less (51%)

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneFull rather than medium coverage

    Score details
    Shade match
    84
    Finish & visual result
    81
    Wear & performance
    86
    Skin suitability
    92

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than medium coverage

    Medium confidence· Digital match

    View match
  6. #7 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Deep Cool
    Shade match 95
    $42Ulta BeautyUlta Beauty(product price)Costs $34 more

    Matches: Very close colourSame cool undertoneBoth claim long-wearing

    Differences: Radiant rather than natural finishFull rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    67
    Wear & performance
    67
    Skin suitability
    92

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Radiant rather than natural finish · Full rather than medium coverage · Does not claim not settling into lines

    Retailer shade note: deep with red brown undertone for dark skin

    Medium confidence· Digital match

    View match
  7. #8 · J.Cat Beauty

    Perfextion Long Wearing Foundation

    Toffee
    Shade match 83
    $3.89$5.99Ulta BeautyUlta Beauty$4.11 less (51%)

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneFull rather than medium coverage

    Score details
    Shade match
    83
    Finish & visual result
    81
    Wear & performance
    86
    Skin suitability
    92

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than medium coverage

    Medium confidence· Digital match

    View match
  8. #9 · Dior

    Forever Hydra Nude Foundation

    6N Neutral
    Shade match 83
    $60Ulta BeautyUlta Beauty(product price)Costs $52 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    92

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: dark skin with neutral beige undertones

    Medium confidence· Digital match

    View match
  9. #10 · Tarte

    Face Tape Full Coverage Foundation

    53N Deep Neutral
    Shade match 93
    $42SephoraSephoraCosts $34 more

    Matches: Very close colourSame cool undertoneClaims a blurring effect

    Differences: Matte rather than natural finishFull rather than medium coverageNot marketed for dry skin

    Score details
    Shade match
    93
    Finish & visual result
    62
    Wear & performance
    75
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  10. #11 · Juvia's Place

    I am Magic Natural Radiance Foundation

    415 Mombasa
    Shade match 84
    $24Ulta BeautyUlta Beauty(product price)Costs $16 more

    Matches: Very close colourSame medium coverageBoth claim long-wearing

    Differences: Neutral rather than cool undertoneRadiant rather than natural finishDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    92

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  11. #12 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Neutral Walnut (N-090)
    Shade match 81
    $58SephoraSephoraCosts $50 more

    Matches: Same medium coverageBoth claim long-wearingClaims transfer resistance

    Differences: Neutral rather than cool undertoneMatte rather than natural finishNot marketed for dry skin

    Score details
    Shade match
    81
    Finish & visual result
    76
    Wear & performance
    86
    Skin suitability
    75

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: Deep, neutral undertones

    Medium confidence· Digital match

    View match
  12. Shade match 83
    $40SephoraSephoraCosts $32 more

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Neutral rather than cool undertoneLight rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    83
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    46

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than cool undertone · Light rather than medium coverage · Does not claim not settling into lines · Not marketed for dry/oily skin

    Retailer shade note: tan to deep with neutral tones

    Medium confidence· Digital match

    View match
  13. #14 · L'Oréal Paris

    Infallible 24H Fresh Wear Foundation In A Powder

    375 Deep Amber
    Shade match 85
    $18.99Ulta BeautyUlta BeautyCosts $10.99 more

    Matches: Very close colourClaims transfer resistanceBoth claim not settling into lines

    Differences: Matte rather than natural finishFull rather than medium coverageContains listed fragrance

    Score details
    Shade match
    85
    Finish & visual result
    67
    Wear & performance
    75
    Skin suitability
    92

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Contains listed fragrance

    Medium confidence· Digital match

    View match
  14. Shade match 75
    $49Ulta BeautyUlta Beauty(product price)Costs $41 more

    Matches: Very close colourSame natural finishBoth claim not settling into lines

    Differences: Slightly warmer undertoneLight rather than medium coverageNot marketed for normal skin

    Score details
    Shade match
    75
    Finish & visual result
    91
    Wear & performance
    78
    Skin suitability
    75

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Light rather than medium coverage · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  15. #16 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    340 Kampala
    Shade match 77
    $24Ulta BeautyUlta Beauty(product price)Costs $16 more

    Matches: Very close colourBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly warmer undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    77
    Finish & visual result
    67
    Wear & performance
    100
    Skin suitability
    92

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Full rather than medium coverage

    Retailer shade note: for dark tan skin w/ golden undertones

    Medium confidence· Digital match

    View match
  16. #17 · Juvia's Place

    I am Magic Powder Foundation

    Kaduna - Tan 1
    Shade match 82
    $20Ulta BeautyUlta BeautyCosts $12 more

    Matches: Very close colourBoth claim long-wearingBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    82
    Finish & visual result
    67
    Wear & performance
    82
    Skin suitability
    92

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Full rather than medium coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  17. #18 · Clinique

    Acne Solutions Liquid Makeup Foundation

    WN 115.5 Mocha
    Shade match 90
    $39Ulta BeautyUlta Beauty(product price)Costs $31 more

    Matches: Near-identical swatch colourSame medium coverageClaims a blurring effect

    Differences: Neutral rather than cool undertoneMatte rather than natural finishNo long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    70
    Wear & performance
    54
    Skin suitability
    75

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · No long-wear claim · Does not claim not settling into lines · Not marketed for normal skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  18. #19 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    31 Maple
    Shade match 89
    $11.11WalmartWalmartCosts $3.11 more

    Matches: Near-identical swatch colour

    Differences: Neutral rather than cool undertoneMatte rather than natural finishBuildable rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    75

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Buildable rather than medium coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry skin

    Medium confidence· Digital match

    View match
  19. #20 · L'Oréal Paris

    True Match Hyaluron Tinted Balm Foundation

    Tan Deep
    Shade match 83
    $17.99Ulta BeautyUlta BeautyCosts $9.99 more

    Matches: Very close colourBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneRadiant rather than natural finishLight rather than medium coverage

    Score details
    Shade match
    83
    Finish & visual result
    67
    Wear & performance
    72
    Skin suitability
    92

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Light rather than medium coverage · No long-wear claim · Contains listed fragrance

    Retailer shade note: 8 tan deep

    Medium confidence· Digital match

    View match
  20. Shade match 73
    $41Ulta BeautyUlta Beauty(product price)Costs $33 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertone

    Score details
    Shade match
    73
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    92

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone

    Retailer shade note: dark warm

    Medium confidence· Digital match

    View match
  21. Shade match 83
    $21.49Ulta BeautyUlta BeautyCosts $13.49 more

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Neutral rather than cool undertoneLight rather than medium coverageNo long-wear claim

    Score details
    Shade match
    83
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    92

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Light rather than medium coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  22. Shade match 82
    $40Ulta BeautyUlta Beauty(product price)Costs $32 more

    Matches: Claims a skin-like finishBoth claim long-wearingClaims transfer resistance

    Differences: Neutral rather than cool undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    82
    Finish & visual result
    61
    Wear & performance
    75
    Skin suitability
    92

    Close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Full rather than medium coverage · Does not claim a lightweight feel

    Retailer shade note: dark brown skin w/ neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 22 matches

Looking for a concealer in your shade?

The closest shade to e.l.f. Cosmetics Soft Glam Satin Foundation 51 Deep Cool (Deep tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Honeycomb 7.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Honeycomb 7.7 Red

    • Very close colour
    • Deep tan · Cool undertone

    $31

  2. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Velvet 10.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Velvet 10.5

    • Close colour
    • Deep tan · Cool · rosy undertone

    $39

  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    6.5N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6.5N

    • Close colour
    • Deep · Cool undertone

    $38

  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    14 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 14 Deep

    • Close colour
    • Deep tan · Cool undertone

    $36

  5. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    148

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 148

    • Very close colour
    • Deep tan · Neutral undertone

    $12.99

  6. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4R64

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4R64

    • Close colour
    • Deep tan · Cool undertone

    $35

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Chestnut, against e.l.f. Cosmetics Soft Glam Satin Foundation in 51 Deep Cool. Every attribute compared, with its share of the score.

ComparedYour shade51 Deep CoolClosest matchChestnutScore
Shade match55% of overall96
Colour94#a55d37#a05e3dVery close colourColour difference 1.7 (0 is identical)
Depth99Deep tanDeep tanSameDepth difference: 0.5
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Combination, dry, normal, oilyNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 97/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Chestnut.

Same or better

  • Very close colour
  • Same cool undertone
  • Same natural finish
  • Same medium coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Not marketed for dry skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs unknown-based; silicone high vs moderate

Where to buy Chestnut

Best price
$38SephoraSephora
Costs $30 more

Your shade $8 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.