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Soft Glam Satin Foundation 51 Deep Cool dupes and alternatives e.l.f. Cosmetics

Deep tan · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free5No drying alcohol6Vegan, applied. RemoveCruelty-free5Oil-free1With SPF1Mineral2

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Only showing matches vegan.

  • 24 matches have no vegan claim listed and are not shown.

Closest shade match: ILIA Super Serum Skin Tint SPF 40 Pavones ST16

The equivalent shade: scored on colour, depth and undertone only.

Your shade
e.l.f. Cosmetics
51 Deep CoolChange shade
Depth and undertone: Deep tan · Cool
Finish and coverage: Natural · Medium coverage
The match
ILIA
Pavones ST16
Depth and undertone: Deep tan · Cool
Finish and coverage: Radiant · Light coverage
Shade match
96out of 100
Colour
94
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$48SephoraSephora
Costs $40 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Chestnut

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
e.l.f. Cosmetics
51 Deep CoolChange shade
Depth and undertone: Deep tan · Cool
Finish and coverage: Natural · Medium coverage
The match
MERIT
Chestnut
Depth and undertone: Deep tan · Cool
Finish and coverage: Natural · Medium coverage
Overall match
97out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
100
Wear (Wear & performance)
100
Skin (Skin suitability)
75
Medium confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
Costs $30 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Sephora Collection

    Microsmooth Multi-Tasking Baked Face Powder Foundation

    60 Ebony
    Shade match 95
    $22SephoraSephoraCosts $14 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Light rather than medium coverageNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    75

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Light rather than medium coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: deep with red undertones

    Medium confidence· Digital match

    View match
  2. #4 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Deep Cool
    Shade match 95
    $42Ulta BeautyUlta Beauty(product price)Costs $34 more

    Matches: Very close colourSame cool undertoneBoth claim long-wearing

    Differences: Radiant rather than natural finishFull rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    67
    Wear & performance
    67
    Skin suitability
    92

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Radiant rather than natural finish · Full rather than medium coverage · Does not claim not settling into lines

    Retailer shade note: deep with red brown undertone for dark skin

    Medium confidence· Digital match

    View match
  3. #5 · Tarte

    Face Tape Full Coverage Foundation

    53N Deep Neutral
    Shade match 93
    $42SephoraSephoraCosts $34 more

    Matches: Very close colourSame cool undertoneClaims a blurring effect

    Differences: Matte rather than natural finishFull rather than medium coverageNot marketed for dry skin

    Score details
    Shade match
    93
    Finish & visual result
    62
    Wear & performance
    75
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  4. #6 · PÜR

    4-in-1 Love Your Selfie Longwear Foundation & Concealer

    DN7 Cocoa
    Shade match 82
    $40Ulta BeautyUlta Beauty(product price)Costs $32 more

    Matches: Claims a skin-like finishBoth claim long-wearingClaims transfer resistance

    Differences: Neutral rather than cool undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    82
    Finish & visual result
    61
    Wear & performance
    75
    Skin suitability
    92

    Close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Full rather than medium coverage · Does not claim a lightweight feel

    Retailer shade note: dark brown skin w/ neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to e.l.f. Cosmetics Soft Glam Satin Foundation 51 Deep Cool (Deep tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Honeycomb 7.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Honeycomb 7.7 Red

    • Very close colour
    • Deep tan · Cool undertone

    $31

    SephoraView at Sephora
  2. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Velvet 10.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Velvet 10.5

    • Close colour
    • Deep tan · Cool · rosy undertone

    $39

    SephoraView at Sephora
  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    6.5N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6.5N

    • Close colour
    • Deep · Cool undertone

    $38

    SephoraView at Sephora
  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    14 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 14 Deep

    • Close colour
    • Deep tan · Cool undertone

    $36

    SephoraView at Sephora
  5. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    148

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 148

    • Very close colour
    • Deep tan · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  6. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4R64

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4R64

    • Close colour
    • Deep tan · Cool undertone

    $35

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

ILIA Super Serum Skin Tint SPF 40 in Pavones ST16, against e.l.f. Cosmetics Soft Glam Satin Foundation in 51 Deep Cool. Every attribute compared, with its share of the score.

ComparedYour shade51 Deep CoolClosest shade matchPavones ST16Score
Shade match55% of overall96
Colour94#a55d37#aa5b36Very close colourColour difference 1.6 (0 is identical)
Depth99Deep tanDeep tanSameDepth difference: 0.4
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall46
Skin type46Combination, dry, normal, oilyNormal, dry, sensitiveBoth marketed for dry/​normal skin
Overall match 77/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA Super Serum Skin Tint SPF 40 in Pavones ST16.

Same or better

  • Very close colour
  • Same cool undertone
  • Light rather than medium coverage
  • Claims a blurring effect
  • Adds SPF 40

Different

  • Radiant finish instead of natural
  • No long-wear claim
  • Does not claim not settling into lines
  • Does not claim a lightweight feel
  • Not marketed for combination/oily skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 40
OverlapSilicone-based vs oil-based; silicone high vs none
View full match

Why the closest overall alternative works

MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Chestnut, against e.l.f. Cosmetics Soft Glam Satin Foundation in 51 Deep Cool. Every attribute compared, with its share of the score.

ComparedYour shade51 Deep CoolClosest overall alternativeChestnutScore
Shade match55% of overall96
Colour94#a55d37#a05e3dVery close colourColour difference 1.7 (0 is identical)
Depth99Deep tanDeep tanSameDepth difference: 0.5
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Combination, dry, normal, oilyNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 97/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Chestnut.

Same or better

  • Very close colour
  • Same cool undertone
  • Same natural finish
  • Same medium coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Not marketed for dry skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs unknown-based; silicone high vs moderate
View full match

Where to buy

Closest shade match

ILIA Super Serum Skin Tint SPF 40 Pavones ST16

Best price
$48SephoraSephora
Costs $40 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Chestnut

Best price
$38SephoraSephora
Costs $30 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.