Plum · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
Finish
Format
Brand
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
SephoraYour shade $3.99 at Ulta Beauty
Huda Beauty Lip Contour 2.0 Automatic Matte Lip Pencil
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraThe most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
Ulta BeautyYour shade $3.99 at Ulta Beauty
Buxom Power Line Plumping Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$24View at Ulta BeautyRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautyCosts $20.01 moreMatches: Same cool undertoneSame longevity: 8-hour wearBoth claim waterproof
Differences: Brown rather than plum
Close colour · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Brown rather than plum
Retailer shade note: mauve brown
Medium confidence· Digital match
Buxom Power Line Plumping Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$24View at Ulta BeautySephoraCosts $12.01 moreMatches: Same cool undertoneSame finish: matteBoth claim waterproof
Differences: Berry rather than plumLong-wearing rather than 8-hour wear (longevity)Does not claim comfort
Close colour · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Berry rather than plum · Long-wearing rather than 8-hour wear (longevity) · Does not claim comfort
Retailer shade note: soft matte berry
Medium confidence· Digital match
ONE/SIZE Lip Snatcher Waterproof Precision Lip Liner
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraSephoraCosts $21.01 moreMatches: Same cool undertoneSame finish: matteClaims smudge and transfer
Differences: Brown rather than plumLong-wearing rather than 8-hour wear (longevity)
Close colour · Matte
Ingredients (not scored): 13% ingredient overlap
Differences: Brown rather than plum · Long-wearing rather than 8-hour wear (longevity)
Retailer shade note: dark burgundy brown
Medium confidence· Digital match
Natasha Denona I Need A Nude Lip Liner
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta BeautyCosts $21.01 moreMatches: Same cool undertoneSame longevity: 8-hour wearBoth claim waterproof
Differences: Berry rather than plumDoes not claim comfort
Close colour
Ingredients (not scored): 7% ingredient overlap
Differences: Berry rather than plum · Does not claim comfort
Retailer shade note: cool brown berry
Medium confidence· Digital match
Lancôme Lip Idôle Lip Shaper
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautySephoraCosts $28.01 moreMatches: Same cool undertoneSame finish: matteClaims smudge and transfer
Differences: Red rather than plumDoes not claim waterproof
Close colour · Matte · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Red rather than plum · Does not claim waterproof
Retailer shade note: maple red
Medium confidence· Digital match
NARS Powermatte High Intensity Lip Pencil
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephoraCosts $22.01 moreMatches: Same cool undertoneSame finish: matteClaims smudge and transfer
Differences: DeeperLong-wearing rather than 8-hour wear (longevity)Does not claim waterproof
Close colour · Matte · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Deeper · Long-wearing rather than 8-hour wear (longevity) · Does not claim waterproof
Retailer shade note: Deep Burgundy (Not suitable for use on eyes)
Medium confidence· Digital match
Make Up For Ever Artist Color Pencil Long-Lasting Lip Liner
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraSephoraCosts $23.01 moreMatches: Same cool undertoneSame finish: matteClaims smudge and transfer
Differences: Noticeably different swatch colourDeeperLong-wearing rather than 8-hour wear (longevity)
Slight colour difference · Matte
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Long-wearing rather than 8-hour wear (longevity)
Retailer shade note: deep burgundy
Medium confidence· Digital match
Make Up For Ever Artist Color Pencil Extreme Smudge-Proof Lip Liner
Every store that sells this shade · prices as last checked
Sephora$27View at SephoraUlta BeautyCosts $21.01 moreMatches: Same longevity: 8-hour wearBoth claim comfort
Differences: Neutral rather than cool undertoneDoes not claim waterproof
Close colour
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim waterproof
Medium confidence· Digital match
Clinique Quickliner For Lips Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautySephoraCosts $22.01 moreMatches: Same cool undertoneSame finish: matteClaims smudge and transfer
Differences: LighterBerry rather than plumLong-wearing rather than 8-hour wear (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Lighter · Berry rather than plum · Long-wearing rather than 8-hour wear (longevity) · Does not claim waterproof
Retailer shade note: Medium Berry
Medium confidence· Digital match
Make Up For Ever Artist Color Pencil Long-Lasting Lip Liner
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraSephoraCosts $22.01 moreMatches: Very close colourSame finish: matteClaims smudge and transfer
Differences: Neutral rather than cool undertoneBerry rather than plumLong-wearing rather than 8-hour wear (longevity)
Very close colour · Matte · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Berry rather than plum · Long-wearing rather than 8-hour wear (longevity) · Does not claim waterproof · Does not claim comfort
Retailer shade note: rich mulberry
Medium confidence· Digital match
NARS Long Lasting Matte Lip Liner
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraSephoraCosts $21.01 moreMatches: Same cool undertoneSame finish: matteClaims smudge and transfer
Differences: Mauve rather than plum16-hour wear rather than 8-hour wear (longevity)Does not claim comfort
Close colour · Matte
Ingredients (not scored): 0% ingredient overlap
Differences: Mauve rather than plum · 16-hour wear rather than 8-hour wear (longevity) · Does not claim comfort
Retailer shade note: pink-mauve w/soft pearl
High confidence· Digital match
Urban Decay 24/7 Glide-On Waterproof Lip Liner
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $24.01 moreMatches: Same finish: matteClaims smudge and transferBoth claim waterproof
Differences: Warm rather than cool undertoneBrown rather than plum
Close colour · Matte
Ingredients (not scored): 10% ingredient overlap
Differences: Warm rather than cool undertone · Brown rather than plum
Retailer shade note: peachy brown
High confidence· Digital match
Charlotte Tilbury Lip Cheat Long-Lasting Waterproof Lip Liner
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beautyfrom $28 · product priceView at Ulta BeautySephoraCosts $30.01 moreMatches: Same cool undertoneSame finish: matteSame format and precision: pencil
Differences: Berry rather than plumLong-wearing rather than 8-hour wear (longevity)Does not claim waterproof
Slight colour difference · Matte · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Berry rather than plum · Long-wearing rather than 8-hour wear (longevity) · Does not claim waterproof
Retailer shade note: deep wine
Medium confidence· Digital match
Westman Atelier Lip Shape Defining Lip Liner
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraSephoraCosts $12.01 moreMatches: Same cool undertoneSame finish: matteBoth claim waterproof
Differences: Noticeably different swatch colourBerry rather than plumLong-wearing rather than 8-hour wear (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Berry rather than plum · Long-wearing rather than 8-hour wear (longevity) · Does not claim comfort
Retailer shade note: soft matte brown berry
Medium confidence· Digital match
ONE/SIZE Lip Snatcher Waterproof Precision Lip Liner
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraUlta BeautyCosts $2.01 moreMatches: Same cool undertoneSame finish: matteClaims smudge and transfer
Differences: Mauve rather than plumLong-wearing rather than 8-hour wear (longevity)Does not claim waterproof
Close colour · Matte
Ingredients (not scored): 3% ingredient overlap
Differences: Mauve rather than plum · Long-wearing rather than 8-hour wear (longevity) · Does not claim waterproof · Does not claim comfort
Medium confidence· Digital match
L.A. Girl Ultimate Lip Intense Stay Auto Lipliner
Every store that sells this shade · prices as last checked
Ulta Beauty$6View at Ulta Beauty
Walgreens$6.49View at WalgreensUlta Beauty(product price)Costs $24.01 moreMatches: Same cool undertoneSame finish: matteClaims smudge and transfer
Differences: Red rather than plum
Close colour · Matte
Ingredients (not scored): 10% ingredient overlap
Differences: Red rather than plum
Retailer shade note: berry red
High confidence· Digital match
Charlotte Tilbury Lip Cheat Long-Lasting Waterproof Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $28 · product priceView at Ulta BeautySephoraCosts $16.01 moreMatches: Same cool undertoneSame finish: matteSame format and precision: pencil
Differences: Not listed rather than 8-hour wear (longevity)Does not claim waterproof
Slight colour difference · Matte
Ingredients (not scored): 0% ingredient overlap
Differences: Not listed rather than 8-hour wear (longevity) · Does not claim waterproof
Retailer shade note: Blackened Plum
Medium confidence· Digital match
Saie Lip Liner 101: Creamy & Nourishing Lip Pencil
Every store that sells this shade · prices as last checked
Sephora$20View at SephoraSephoraCosts $25.01 moreMatches: Same finish: matteSame format and precision: pencilBoth claim comfort
Differences: Warm rather than cool undertoneBrown rather than plumLong-wearing rather than 8-hour wear (longevity)
Close colour · Matte
Ingredients (not scored): 17% ingredient overlap
Differences: Warm rather than cool undertone · Brown rather than plum · Long-wearing rather than 8-hour wear (longevity) · Does not claim waterproof
Retailer shade note: warm mahogany
Medium confidence· Digital match
Pat McGrath Labs Dramatique Mega Lip Pencil
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraUlta Beauty$29 · out of stockView at Ulta BeautySephoraCosts $21.01 moreMatches: Very close colourSame finish: matteClaims smudge and transfer
Differences: Warm rather than cool undertoneNude rather than plum16-hour wear rather than 8-hour wear (longevity)
Very close colour · Matte
Ingredients (not scored): 0% ingredient overlap
Differences: Warm rather than cool undertone · Nude rather than plum · 16-hour wear rather than 8-hour wear (longevity) · Does not claim comfort
Retailer shade note: warm rose nude
Medium confidence· Digital match
Urban Decay 24/7 Glide-On Waterproof Lip Liner
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $2.01 moreMatches: Same cool undertoneClaims smudge and transferClaims hydration
Differences: Long-wearing rather than 8-hour wear (longevity)Does not claim waterproofDoes not claim comfort
Close colour
Ingredients (not scored): 6% ingredient overlap
Differences: Long-wearing rather than 8-hour wear (longevity) · Does not claim waterproof · Does not claim comfort
Retailer shade note: burgundy
Medium confidence· Digital match
NYX Professional Makeup Retractable Long-Lasting Mechanical Lip Liner
Every store that sells this shade · prices as last checked
Walgreens$5.99View at WalgreensUlta Beautyfrom $6 · product priceView at Ulta BeautySephoraCosts $24.01 moreMatches: Same finish: matteClaims smudge and transferBoth claim waterproof
Differences: Warm rather than cool undertoneRed rather than plum
Close colour · Matte
Ingredients (not scored): 10% ingredient overlap
Differences: Warm rather than cool undertone · Red rather than plum
Retailer shade note: warm rosy red
Medium confidence· Digital match
Charlotte Tilbury Lip Cheat Long-Lasting Waterproof Lip Liner
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beautyfrom $28 · product priceView at Ulta BeautySephoraCosts $16.01 moreMatches: Same cool undertoneSame finish: matteSame format and precision: pencil
Differences: Noticeably different swatch colourNot listed rather than 8-hour wear (longevity)Does not claim waterproof
Slight colour difference · Matte
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Not listed rather than 8-hour wear (longevity) · Does not claim waterproof
Retailer shade note: Rich Red Plum
Medium confidence· Digital match
Saie Lip Liner 101: Creamy & Nourishing Lip Pencil
Every store that sells this shade · prices as last checked
Sephora$20View at SephoraSephoraCosts $24.01 moreMatches: Same finish: matteClaims smudge and transferBoth claim waterproof
Differences: Neutral rather than cool undertonePink rather than plum
Slight colour difference · Matte
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Pink rather than plum
Retailer shade note: neutral nude pink
High confidence· Digital match
Charlotte Tilbury Lip Cheat Long-Lasting Waterproof Lip Liner
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beautyfrom $28 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $24.01 moreMatches: Same cool undertoneSame finish: matteClaims smudge and transfer
Differences: LighterPink rather than plum
Slight colour difference · Matte
Ingredients (not scored): 10% ingredient overlap
Differences: Lighter · Pink rather than plum
Retailer shade note: natural rose pink
Medium confidence· Digital match
Charlotte Tilbury Lip Cheat Long-Lasting Waterproof Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $28 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $2.01 moreMatches: Same cool undertoneSame finish: matteSame format and precision: pencil
Differences: DeeperBerry rather than plumLong-wearing rather than 8-hour wear (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 1% ingredient overlap
Differences: Deeper · Berry rather than plum · Long-wearing rather than 8-hour wear (longevity) · Does not claim waterproof · Does not claim comfort
Retailer shade note: berry
Medium confidence· Digital match
NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6 · product priceView at Ulta BeautySephoraCosts $28.01 moreMatches: Same cool undertoneSame finish: matteClaims smudge and transfer
Differences: Noticeably different swatch colourRed rather than plumDoes not claim waterproof
Slight colour difference · Matte · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Red rather than plum · Does not claim waterproof
Retailer shade note: passionate scarlet red
Medium confidence· Digital match
NARS Powermatte High Intensity Lip Pencil
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty$32View at Ulta BeautySephoraCosts $14.01 moreMatches: Same finish: matteClaims smudge and transferBoth claim waterproof
Differences: Warm rather than cool undertoneMauve rather than plumLong-wearing rather than 8-hour wear (longevity)
Close colour · Matte
Ingredients (not scored): 1% ingredient overlap
Differences: Warm rather than cool undertone · Mauve rather than plum · Long-wearing rather than 8-hour wear (longevity)
Retailer shade note: warm mauve
High confidence· Digital match
Rare Beauty Kind Words Matte Lip Liner
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraUlta Beauty$18View at Ulta BeautyUlta BeautyCosts $8.01 moreMatches: Claims smudge and transferBoth claim waterproofBoth claim comfort
Differences: DeeperNeutral rather than cool undertoneLong-wearing rather than 8-hour wear (longevity)
Close colour · Sheer
Ingredients (not scored): 0% ingredient overlap
Differences: Deeper · Neutral rather than cool undertone · Long-wearing rather than 8-hour wear (longevity)
Medium confidence· Digital match
NYX Professional Makeup Lingerie Lip Liner Stain
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautyShowing 12 of 28 matches
Huda Beauty Lip Contour 2.0 Automatic Matte Lip Pencil in Very Berry, against Essence 8H Matte Comfort Lipliner in 19 Burgundy Bestie. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Huda Beauty Lip Contour 2.0 Automatic Matte Lip Pencil in Very Berry.
Weighted ingredient similarity 10%. Ingredients only affect results through the filters.
Buxom Power Line Plumping Lip Liner in Dangerous Dolly, against Essence 8H Matte Comfort Lipliner in 19 Burgundy Bestie. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Buxom Power Line Plumping Lip Liner in Dangerous Dolly.
Weighted ingredient similarity 6%. Ingredients only affect results through the filters.
Huda Beauty Lip Contour 2.0 Automatic Matte Lip Pencil Very Berry
SephoraYour shade $3.99 at Ulta Beauty
Buxom Power Line Plumping Lip Liner Dangerous Dolly
Ulta BeautyYour shade $3.99 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
