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Foundation Stick 10 dupes and alternatives Essence

Very fair · Neutral · neutral pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation 5C Confident

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Essence
10Change shade
Depth and undertone: Very fair · Neutral · neutral pink
Finish and coverage: Matte · Medium coverage
The match
Benefit Cosmetics
5C Confident
Depth and undertone: Very fair · Cool
Finish and coverage: Natural · Medium coverage
Shade match
95out of 100
Colour
99
Depth
99
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$47SephoraSephora
Costs $40.01 more

Your shade $6.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Juvia's Place I am Magic Powder Foundation Valencia - Very Light 2

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Essence
10Change shade
Depth and undertone: Very fair · Neutral · neutral pink
Finish and coverage: Matte · Medium coverage
The match
Juvia's Place
Valencia - Very Light 2
Depth and undertone: Very fair · Neutral
Finish and coverage: Matte · Full coverage
Overall match
83out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
91
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Best price
$20Ulta BeautyUlta Beauty
Costs $13.01 more

Your shade $6.99 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    1C Meringue
    Shade match 91
    $54Ulta BeautyUlta BeautyCosts $47.01 more

    Matches: Very close colourSimilar undertone (cool vs neutral)Same matte finish

    Differences: Buildable rather than medium coverage

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Buildable rather than medium coverage

    Retailer shade note: fair with cool undertones

    Medium confidence· Digital match

    View match
  2. #4 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    1N Marzipan
    Shade match 90
    $54Ulta BeautyUlta Beauty(product price)Costs $47.01 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Slightly deeperBuildable rather than medium coverage

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly deeper · Buildable rather than medium coverage

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  3. Shade match 85
    $15.13WalmartWalmartCosts $8.14 more

    Matches: Same neutral undertoneSame matte finishAdds SPF 28

    Differences: Slightly deeperFull rather than medium coverage

    Score details
    Shade match
    85
    Finish & visual result
    91
    Wear & performance
    50
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly deeper · Full rather than medium coverage

    Medium confidence· Digital match

    View match
  4. Shade match 93
    $45Ulta BeautyUlta Beauty(product price)Costs $38.01 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverageContains drying alcohol

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Full rather than medium coverage · Contains drying alcohol

    Retailer shade note: for very fair neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  5. Shade match 88
    $39.50Ulta BeautyUlta BeautyCosts $32.51 more

    Matches: Very close colourSimilar undertone (cool vs neutral)Same matte finish

    Differences: Buildable rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Buildable rather than medium coverage

    Retailer shade note: for very fair cool skin with a pink hue

    Medium confidence· Digital match

    View match
  6. #8 · Sephora Collection

    Best Skin Ever Liquid Foundation

    09P
    Shade match 95
    $24SephoraSephoraCosts $17.01 more

    Matches: Near-identical swatch colourSimilar undertone (cool vs neutral)Same medium coverage

    Differences: Natural rather than matte finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for oily/sensitive skin

    Retailer shade note: very light with pink undertones

    Medium confidence· Digital match

    View match
  7. #9 · L'Oréal Paris

    True Match Super-Blendable Foundation

    C0.5 Cool Light
    Shade match 92
    $13.99Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Very close colourSimilar undertone (cool vs neutral)Same medium coverage

    Differences: Natural rather than matte finish

    Score details
    Shade match
    92
    Finish & visual result
    68
    Wear & performance
    50
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish

    Medium confidence· Digital match

    View match
  8. #10 · Tarte

    Face Tape Full Coverage Foundation

    12B Fair Beige
    Shade match 91
    $42SephoraSephoraCosts $35.01 more

    Matches: Very close colourSimilar undertone (cool vs neutral)Same matte finish

    Differences: Full rather than medium coverageNot marketed for dry/sensitive skinContains listed fragrance

    Score details
    Shade match
    91
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: fair skin with cool, pink or rosy undertones

    Medium confidence· Digital match

    View match
  9. #11 · Charlotte Tilbury

    Airbrush Flawless Foundation

    2 Cool
    Shade match 88
    $52SephoraSephoraCosts $45.01 more

    Matches: Very close colourSimilar undertone (cool vs neutral)Same matte finish

    Differences: Slightly deeperContains drying alcohol

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Contains drying alcohol

    Retailer shade note: fair with cool undertones

    Medium confidence· Digital match

    View match
  10. #12 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    P 02
    Shade match 84
    $46.90Ulta BeautyUlta Beauty(product price)Costs $39.91 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Buildable rather than medium coverageContains drying alcohol

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Buildable rather than medium coverage · Contains drying alcohol

    Medium confidence· Digital match

    View match
  11. Shade match 95
    $41Ulta BeautyUlta BeautyCosts $34.01 more

    Matches: Near-identical swatch colourSimilar undertone (cool vs neutral)Same medium coverage

    Differences: Natural rather than matte finish

    Score details
    Shade match
    95
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish

    Retailer shade note: fair cool

    Medium confidence· Digital match

    View match
  12. #14 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    4.5N
    Shade match 92
    $48SephoraSephoraCosts $41.01 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for oily/sensitive skin

    Retailer shade note: light with neutral undertone

    Medium confidence· Digital match

    View match
  13. #15 · Naked Sundays

    BeautyScreen Peptide Foundation Tint SPF 50

    Shade 1.5
    Shade match 88
    $38Ulta BeautyUlta Beauty(product price)Costs $31.01 more

    Matches: Very close colourSimilar undertone (cool vs neutral)Claims a skin-like finish

    Differences: Slightly deeperLight-medium rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Light-medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly deeper · Light-medium rather than medium coverage

    Retailer shade note: fair cool

    Medium confidence· Digital match

    View match
  14. Shade match 89
    $55SephoraSephoraCosts $48.01 more

    Matches: Very close colourSimilar undertone (cool vs neutral)Same matte finish

    Differences: Full rather than medium coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for dry/sensitive skin

    Retailer shade note: L1 - Very light with cool undertones

    Medium confidence· Digital match

    View match
  15. #17 · L'Oréal Paris

    Infallible Pro-Matte Foundation

    100 True Alabaster
    Shade match 91
    $14.99Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Near-identical swatch colourSame matte finishClaims a blurring effect

    Differences: Full rather than medium coverageNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    40

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for combination/dry/sensitive skin

    Medium confidence· Digital match

    View match
  16. #18 · Laura Mercier

    Real Flawless Weightless Perfecting Waterproof Foundation

    1C1 Cool Vanille
    Shade match 90
    $54SephoraSephoraCosts $47.01 more

    Matches: Very close colourSimilar undertone (cool vs neutral)Same medium coverage

    Differences: Slightly deeperNatural rather than matte finish

    Score details
    Shade match
    90
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish

    Retailer shade note: fair with cool undertones

    Medium confidence· Digital match

    View match
  17. #19 · TIRTIR

    Mask Fit AI Filter Cushion

    15C FAIR PORCELAIN
    Shade match 88
    $25Ulta BeautyUlta Beauty(product price)Costs $18.01 more

    Matches: Very close colourSimilar undertone (cool vs neutral)Same matte finish

    Differences: Full rather than medium coverageContains listed fragranceContains drying alcohol

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Full rather than medium coverage · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: fair light with cool undertone

    Medium confidence· Digital match

    View match
  18. Shade match 91
    $21.49Ulta BeautyUlta BeautyCosts $14.50 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishLight rather than medium coverage

    Score details
    Shade match
    91
    Finish & visual result
    61
    Wear & performance
    50
    Skin suitability
    100

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than medium coverage

    Medium confidence· Digital match

    View match
  19. #21 · Danessa Myricks Beauty

    Yummy Skin Blurring Balm Powder

    0.5
    Shade match 88
    $39SephoraSephoraCosts $32.01 more

    Matches: Very close colourSimilar undertone (cool vs neutral)Same matte finish

    Differences: Slightly deeperLight rather than medium coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly deeper · Light rather than medium coverage · Not marketed for dry/sensitive skin

    Retailer shade note: FAIR WITH COOL UNDERTONES

    Medium confidence· Digital match

    View match

Showing 12 of 19 matches

Looking for a concealer in your shade?

The closest shade to Essence Foundation Stick 10 (Very fair · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    140C

    Rare Beauty Liquid Touch Brightening Concealer, shade 140C

    • Very close colour
    • Very fair · Neutral · neutral pink undertone

    $24

  2. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Marshmallow

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Marshmallow

    • Very close colour
    • Very fair · Cool · rosy undertone

    $36

  3. Clinique Even Better All-Over Concealer + Eraser

    CN 02 Breeze

    Clinique Even Better All-Over Concealer + Eraser, shade CN 02 Breeze

    • Close colour
    • Very fair · Neutral · neutral pink undertone

    $22

  4. Tarte Shape Tape Full Coverage Matte Concealer

    8B porcelain beige

    Tarte Shape Tape Full Coverage Matte Concealer, shade 8B porcelain beige

    • Very close colour
    • Very fair · Cool · pink undertone

    $32

  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Stone 1.3

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Stone 1.3

    • Very close colour
    • Very fair · Cool · pink undertone

    $39

  6. NARS Radiant Creamy Concealer

    Affogato

    NARS Radiant Creamy Concealer, shade Affogato

    • Very close colour
    • Very fair · Cool undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation in 5C Confident, against Essence Foundation Stick in 10. Every attribute compared, with its share of the score.

ComparedYour shade10Closest shade match5C ConfidentScore
Shade match55% of overall95
Colour99#fcd9c8#fedac8Looks identicalColour difference 0.5 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.6
Retailer descriptionFairLightSome differenceRetailer descriptions one depth band apart
Undertone85Neutral · neutral pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 79/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation in 5C Confident.

Same or better

  • Near-identical swatch colour
  • Similar undertone (cool vs neutral)
  • Same medium coverage
  • Claims a blurring effect
  • Claims 24-hour wear
  • Claims a lightweight feel

Different

  • Natural finish instead of matte
  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basemoderate siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone moderate vs high

Why the closest overall alternative works

Juvia's Place I am Magic Powder Foundation in Valencia - Very Light 2, against Essence Foundation Stick in 10. Every attribute compared, with its share of the score.

ComparedYour shade10Closest overall alternativeValencia - Very Light 2Score
Shade match55% of overall90
Colour91#fcd9c8#f2d5c6Very close colourColour difference 2.2 (0 is identical)
Depth96Very fairVery fairSameDepth difference: 2.7
Retailer descriptionFairNot statedNo depth word in one descriptionNot compared
Undertone85Neutral · neutral pinkNeutralClosecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared91
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 83/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I am Magic Powder Foundation in Valencia - Very Light 2.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Full rather than medium coverage
  • Claims long-wearing
  • Claims a lightweight feel

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basemoderate siliconeNo ingredient list
FragranceNot listedNo ingredient list
Drying alcoholNot listedNo ingredient list
SPFNot listedNot listed
Overlap

Where to buy

Closest shade match

Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation 5C Confident

Best price
$47SephoraSephora
Costs $40.01 more

Your shade $6.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Juvia's Place I am Magic Powder Foundation Valencia - Very Light 2

Best price
$20Ulta BeautyUlta Beauty
Costs $13.01 more

Your shade $6.99 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.