Deep tan · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
20 of 30 matches
Only showing matches made for oily skin.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $6.99 at Ulta Beauty · product price; shade not separately priced
Ulta Beauty Collection Adjustable Coverage Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $6.99 at Ulta Beauty · product price; shade not separately priced · lowest price $11.98 at Walmart
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation
Every store that sells this shade · prices as last checked
Walmart$11.98View at WalmartUlta Beautyfrom $15.99 · product priceView at Ulta Beauty
Walgreens$15.99View at WalgreensRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $9.01 moreMatches: Very close colourSimilar undertone (neutral vs cool)Same medium coverage
Differences: Natural rather than matte finish
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $5 moreMatches: Very close colourSame matte finishSame medium coverage
Differences: Neutral rather than cool undertoneNot marketed for combination/dry/sensitive skinContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · Not marketed for combination/dry/sensitive skin · Contains drying alcohol
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$8.98View at Walmart
Target$8.99View at Target
CVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta BeautyWalgreens$12.99View at Walgreens
AmazonSee price at AmazonView at Amazon
SephoraCosts $32.01 moreMatches: Same cool undertoneSame matte finishClaims a blurring effect
Differences: Light rather than medium coverageNot marketed for dry/sensitive skin
Close colour · Matte · Light coverage
Ingredients (not scored): no ingredient list for one product
Differences: Light rather than medium coverage · Not marketed for dry/sensitive skin
Retailer shade note: TAN WITH COOL UNDERTONES
Medium confidence· Digital match
Danessa Myricks Beauty Yummy Skin Blurring Balm Powder
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beauty(product price)Costs $9.01 moreMatches: Same cool undertoneSame matte finishSame medium coverage
Differences: Slightly lighter
Close colour · Matte · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter
Medium confidence· Digital match
Ulta Beauty Collection Adjustable Coverage Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyWalmartCosts $7.98 moreMatches: Same matte finish
Differences: Neutral rather than cool undertoneBuildable rather than medium coverageNot marketed for dry/sensitive skin
Close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · Not marketed for dry/sensitive skin
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetWalgreens$15.99View at WalgreensCVS$15.99View at CVSSephoraCosts $33.01 moreMatches: Same cool undertoneSame matte finishSame medium coverage
Differences: Not marketed for dry/sensitive skin
Close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Not marketed for dry/sensitive skin
Retailer shade note: tan to deep skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Amazonian Clay Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta Beauty
Macy's$40View at Macy'sUlta Beauty(product price)Costs $47.01 moreMatches: Same matte finishClaims a blurring effectClaims 16-hour wear
Differences: Slightly deeperNeutral rather than cool undertoneBuildable rather than medium coverage
Close colour · Matte · Buildable coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Buildable rather than medium coverage
Retailer shade note: medium deep with neutral undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sUlta Beauty(product price)Costs $15.01 moreNatural · Buildable coverage
Differences: Neutral rather than cool undertoneNatural rather than matte finishBuildable rather than medium coverage
Close colour · Natural · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than medium coverage
Medium confidence· Digital match
Pixi On-the-Glow BASE Foundation Moisture Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $22 · product priceView at Ulta BeautyUlta BeautyCosts $5.01 moreMatches: Very close colourSame medium coverageClaims a skin-like finish
Differences: Neutral rather than cool undertoneNatural rather than matte finish
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish
Retailer shade note: neutral
Medium confidence· Digital match
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautyUlta Beauty(product price)Costs $5 moreMatches: Same matte finishSame medium coverageClaims 12-hour wear
Differences: Slightly deeperNeutral rather than cool undertoneNot marketed for combination/dry/sensitive skin
Close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Not marketed for combination/dry/sensitive skin · Contains drying alcohol
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$8.98View at WalmartTarget$8.99View at TargetCVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta BeautyWalgreens$12.99View at WalgreensAmazonSee price at AmazonView at AmazonSephoraCosts $57.01 moreMatches: Same matte finishSame medium coverageClaims 24-hour wear
Differences: Slightly lighterNeutral rather than cool undertoneNot marketed for dry/normal/sensitive skin
Close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Not marketed for dry/normal/sensitive skin · Contains listed fragrance
Retailer shade note: medium to deep
Medium confidence· Digital match
Dior Forever Natural Matte Velvet Compact Foundation
Every store that sells this shade · prices as last checked
Sephora$64View at SephoraUlta Beautyfrom $64 · product priceView at Ulta BeautyMacy's$64View at Macy'sUlta Beauty(product price)Costs $9.01 moreMatches: Same medium coverageClaims a blurring effect
Differences: Slightly deeperNeutral rather than cool undertoneNatural rather than matte finish
Close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Natural rather than matte finish
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $35.01 moreMatches: Claims a blurring effectClaims 12-hour wearClaims a lightweight feel
Differences: Slightly deeperNeutral rather than cool undertoneNatural rather than matte finish
Close colour · Natural · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than medium coverage
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta BeautyCosts $10 moreMatches: Same cool undertoneClaims a skin-like finishClaims a blurring effect
Differences: Radiant rather than matte finishLight rather than medium coverage
Close colour · Radiant · Light coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than medium coverage
Medium confidence· Digital match
L'Oréal Paris Lumi Le Glow Skin Tint
Every store that sells this shade · prices as last checked
Walmart$13.97View at WalmartTarget$13.99View at TargetUlta Beauty$16.99View at Ulta BeautyWalgreens$16.99View at WalgreensCVS$16.99View at CVSUlta Beauty(product price)Costs $35.01 moreMatches: Same cool undertoneSame medium coverageClaims a blurring effect
Differences: Radiant rather than matte finish
Close colour · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Radiant rather than matte finish
Retailer shade note: tan skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Maracuja Juicy Glow Tint
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sSephoraCosts $37.01 moreMatches: Same matte finishClaims a blurring effectClaims 12-hour wear
Differences: Slightly lighterSlightly warmer undertoneLight rather than medium coverage
Close colour · Matte · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · Light rather than medium coverage · Not marketed for dry/sensitive skin
Retailer shade note: Medium Deep with neutral warm undertones
Medium confidence· Digital match
Laura Mercier Tinted Blur Balm Skin Tint
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraSephoraCosts $47.01 moreMatches: Same medium coverageClaims a blurring effectClaims 12-hour wear
Differences: Neutral rather than cool undertoneNatural rather than matte finish
Close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish
Retailer shade note: medium deep with neutral undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$54View at SephoraUlta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sSephoraCosts $42.01 moreMatches: Same matte finishClaims a skin-like finishClaims a blurring effect
Differences: Slightly deeperSlightly warmer undertoneFull rather than medium coverage
Close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains drying alcohol
Retailer shade note: tan skin with neutral golden undertones
Medium confidence· Digital match
Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sShowing 12 of 18 matches
The closest shade to Essence Foundation Stick 240 (Deep tan · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Café
470C
Hazelnut
43.0 Deep Honey
$30
W9.5
$16.99
055 Hazelnut
$10.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Ulta Beauty Collection Adjustable Coverage Powder Foundation in Dark Cool, against Essence Foundation Stick in 240. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Ulta Beauty Collection Adjustable Coverage Powder Foundation in Dark Cool.
3 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 370, against Essence Foundation Stick in 240. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 370.
3 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.
Ulta Beauty Collection Adjustable Coverage Powder Foundation Dark Cool
Ulta BeautyYour shade $6.99 at Ulta Beauty · product price; shade not separately priced
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation 370
Ulta BeautyYour shade $6.99 at Ulta Beauty · product price; shade not separately priced · lowest price $11.98 at Walmart
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
