Deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Finish
Preferences
Avoid an ingredient
7 of 31 matches
Only showing matches in powder form.
The equivalent shade and the most similar foundation overall.
Ulta BeautyYour shade $6.99 at Ulta Beauty · product price; shade not separately priced
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $13.01 moreMatches: Same neutral undertoneSame matte finishClaims long-wearing
Differences: Full rather than medium coverage
Close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Full rather than medium coverage
Medium confidence· Digital match
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautyUlta BeautyCosts $6 moreMatches: Same neutral undertoneSame matte finishClaims a blurring effect
Differences: Slightly deeperFull rather than medium coverageNot marketed for sensitive skin
Close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly deeper · Full rather than medium coverage · Not marketed for sensitive skin
Medium confidence· Digital match
Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation
Every store that sells this shade · prices as last checked
Walmart$9.95 · out of stockView at WalmartUlta Beauty$12.99View at Ulta BeautyUlta BeautyCosts $34.01 moreMatches: Very close colourSame matte finishClaims long-wearing
Differences: Light rather than medium coverageNot marketed for normal/sensitive skin
Very close colour · Matte · Light coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Light rather than medium coverage · Not marketed for normal/sensitive skin
Medium confidence· Digital match
Clinique Stay-Matte Sheer Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$41View at Ulta BeautyWalmartCosts $4.99 moreMatches: Same matte finishClaims 24-hour wearClaims transfer resistance
Differences: Slightly cooler undertoneFull rather than medium coverage
Close colour · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly cooler undertone · Full rather than medium coverage
Medium confidence· Digital match
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation
Every store that sells this shade · prices as last checked
Walmart$11.98View at Walmart
Target$11.99View at Target
Walgreens$15.99View at WalgreensWalmart$23.96View at WalmartUlta Beauty(product price)Costs $47.01 moreMatches: Same matte finishClaims a blurring effectClaims 16-hour wear
Differences: Slightly cooler undertoneBuildable rather than medium coverage
Close colour · Matte · Buildable coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly cooler undertone · Buildable rather than medium coverage
Retailer shade note: deep with cool undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta Beauty
Macy's$54View at Macy'sUlta Beauty(product price)Costs $9.01 moreMatches: Same matte finishSame medium coverageClaims a skin-like finish
Differences: Slightly cooler undertone
Close colour · Matte · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly cooler undertone
Medium confidence· Digital match
Ulta Beauty Collection Adjustable Coverage Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyThe closest shade to Essence Foundation Stick 260 (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
15 Deep
$36
44.0 Deep Natural
$30
Bronze
$11.99
540C
Chestnut
$36
Dark Coffee
$10.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Juvia's Place I am Magic Powder Foundation in Tanzania - Dark 3, against Essence Foundation Stick in 260. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Juvia's Place I am Magic Powder Foundation in Tanzania - Dark 3.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Ulta BeautyYour shade $6.99 at Ulta Beauty · product price; shade not separately priced
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
View at Sephora