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Foundation Stick 310 dupes and alternatives Essence

Very deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free9No drying alcohol10Vegan5Cruelty-free6Oil-free0With SPF2Mineral8

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Only showing matches without talc, alcohol denat or silicones.

  • 2 matches have no ingredient list listed and are not shown.

Closest shade match: Polite Society More Than a Pretty Face Skin-Caring Foundation Very Deep Neutral 2

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Essence
310Change shade
Depth and undertone: Very deep · Cool
Finish and coverage: Matte · Medium coverage
The match
Polite Society
Very Deep Neutral 2
Depth and undertone: Very deep · Neutral
Finish and coverage: Radiant · Full coverage
Shade match
87out of 100
Colour
94
Depth
96
Undertone
65
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
Costs $35.01 more

Your shade $6.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Pixi On-the-Glow BASE Foundation Moisture Stick Cocoa

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Essence
310Change shade
Depth and undertone: Very deep · Cool
Finish and coverage: Matte · Medium coverage
The match
Pixi
Cocoa
Depth and undertone: Deep · Neutral · neutral pink
Finish and coverage: Natural · Buildable coverage
Overall match
79out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
76
Wear (Wear & performance)
50
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Match price
$22Ulta BeautyUlta Beauty
Costs $15.01 more

Your shade $6.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Tarte

    Amazonian Clay Blurring Powder Foundation

    59N Mahogany Neutral
    Shade match 78
    $40SephoraSephoraCosts $33.01 more

    Matches: Same cool undertoneSame matte finishSame medium coverage

    Differences: Not marketed for dry/sensitive skin

    Score details
    Shade match
    78
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    60

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Not marketed for dry/sensitive skin

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  2. #4 · bareMinerals

    ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15

    Deepest Deep 30
    Shade match 74
    $39.50Ulta BeautyUlta Beauty(product price)Costs $32.51 more

    Matches: Same cool undertoneSame matte finishClaims a blurring effect

    Differences: Slightly deeperBuildable rather than medium coverage

    Score details
    Shade match
    74
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Slight colour difference · Matte · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · Buildable rather than medium coverage

    Retailer shade note: for extra deep cool skin with a red hue

    Medium confidence· Digital match

    View match
  3. #5 · Well People

    Skinforia Serum Foundation

    46 Rich Neutral
    Shade match 83
    $21$30Ulta BeautyUlta BeautyCosts $14.01 more

    Matches: Very close colourClaims a skin-like finishClaims long-wearing

    Differences: Neutral rather than cool undertoneNatural rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    83
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    80

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than medium coverage · Not marketed for sensitive skin

    Medium confidence· Digital match

    View match
  4. #6 · ILIA

    Skin Rewind Blurring Foundation and Concealer Complexion Stick

    38C Jarrah
    Shade match 83
    $50SephoraSephoraCosts $43.01 more

    Matches: Same cool undertoneSame medium coverageClaims a blurring effect

    Differences: Natural rather than matte finishNot marketed for dry/oily skin

    Score details
    Shade match
    83
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for dry/oily skin

    Retailer shade note: Extra deep with cool undertones

    Medium confidence· Digital match

    View match
  5. #7 · Ogee

    Multi-Use Sculpted Foundation and Concealer Stick

    Mahogany 14.50 N
    Shade match 85
    $48SephoraSephoraCosts $41.01 more

    Matches: Same cool undertoneSame medium coverageClaims a skin-like finish

    Differences: Slightly lighterNatural rather than matte finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Not marketed for oily/sensitive skin

    Retailer shade note: deep cocoa with rich undertones

    Medium confidence· Digital match

    View match
  6. #8 · Well People

    Skinforia Serum Foundation

    42 Deep Cool
    Shade match 80
    $21$30Ulta BeautyUlta BeautyCosts $14.01 more

    Matches: Same cool undertoneClaims a skin-like finishClaims long-wearing

    Differences: Natural rather than matte finishBuildable rather than medium coverageNot marketed for sensitive skin

    Score details
    Shade match
    80
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    80

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than medium coverage · Not marketed for sensitive skin

    Medium confidence· Digital match

    View match
  7. #9 · Chanel

    N°1 DE CHANEL Revitalizing Foundation

    BR172
    Shade match 87
    $81Ulta BeautyUlta Beauty(product price)Costs $74.01 more

    Matches: Same cool undertone

    Differences: Radiant rather than matte finishFull rather than medium coverageContains listed fragrance

    Score details
    Shade match
    87
    Finish & visual result
    43
    Wear & performance
    50
    Skin suitability
    100

    Close colour · Radiant · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Radiant rather than matte finish · Full rather than medium coverage · Contains listed fragrance

    Retailer shade note: intense dark-deep shade, red undertone

    Medium confidence· Digital match

    View match
  8. #10 · bareMinerals

    ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15

    Deepest Deep 30
    Shade match 78
    $39.50SephoraSephoraCosts $32.51 more

    Matches: Same cool undertoneSame medium coverageClaims a blurring effect

    Differences: Natural rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    78
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    80

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for oily skin

    Retailer shade note: very deep cool skin with red undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Essence Foundation Stick 310 (Very deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    45.5 Deep Ebony

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 45.5 Deep Ebony

    • Close colour
    • Very deep · Cool undertone

    $30

    SephoraView at Sephora
  2. Rare Beauty Liquid Touch Brightening Concealer

    560W

    Rare Beauty Liquid Touch Brightening Concealer, shade 560W

    • Very close colour
    • Very deep · Neutral · neutral golden undertone

    $24

    SephoraView at Sephora
  3. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    550 Suede C

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 550 Suede C

    • Slight colour difference
    • Very deep · Cool undertone

    $32

    SephoraView at Sephora
  4. Tarte Shape Tape Full Coverage Matte Concealer

    60N mahogany

    Tarte Shape Tape Full Coverage Matte Concealer, shade 60N mahogany

    • Slight colour difference
    • Very deep · Cool undertone

    $32

    SephoraView at Sephora
  5. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    52 Deep Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 52 Deep Neutral

    • Close colour
    • Very deep · Neutral undertone

    $32

    SephoraView at Sephora
  6. CoverGirl TruBlend Undercover Concealer

    Bronze

    CoverGirl TruBlend Undercover Concealer, shade Bronze

    • Slight colour difference
    • Deep · Neutral · neutral pink undertone

    $11.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Polite Society More Than a Pretty Face Skin-Caring Foundation in Very Deep Neutral 2, against Essence Foundation Stick in 310. Every attribute compared, with its share of the score.

ComparedYour shade310Closest shade matchVery Deep Neutral 2Score
Shade match55% of overall87
Colour94#6d4842#68443dVery close colourColour difference 1.6 (0 is identical)
Depth96Very deepVery deepSameDepth difference: 2.6
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared43
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 70/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Polite Society More Than a Pretty Face Skin-Caring Foundation in Very Deep Neutral 2.

Same or better

  • Very close colour
  • Full rather than medium coverage
  • Claims long-wearing
  • Claims transfer resistance
  • Claims colour stability
  • Claims a lightweight feel

Different

  • Neutral rather than cool undertone
  • Radiant finish instead of matte

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basemoderate siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone moderate vs none
View full match

Why the closest overall alternative works

Pixi On-the-Glow BASE Foundation Moisture Stick in Cocoa, against Essence Foundation Stick in 310. Every attribute compared, with its share of the score.

ComparedYour shade310Closest overall alternativeCocoaScore
Shade match55% of overall87
Colour85#6d4842#724b3fVery close colourColour difference 3.0 (0 is identical)
Depth97Very deepDeepCloseDepth difference: 1.9
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone85CoolNeutral · neutral pinkClosecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared76
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · none of 5 comparable50
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 79/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Pixi On-the-Glow BASE Foundation Moisture Stick in Cocoa.

Same or better

  • Very close colour
  • Similar undertone (neutral vs cool)
  • Buildable rather than medium coverage

Different

  • Natural finish instead of matte

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basemoderate siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs oil-based; silicone moderate vs none
View full match

Where to buy

Closest shade match

Polite Society More Than a Pretty Face Skin-Caring Foundation Very Deep Neutral 2

Match price
$42Ulta BeautyUlta Beauty
Costs $35.01 more

Your shade $6.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Pixi On-the-Glow BASE Foundation Moisture Stick Cocoa

Match price
$22Ulta BeautyUlta Beauty
Costs $15.01 more

Your shade $6.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.