Very deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
32 matches
32 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $6.99 at Ulta Beauty
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at Sephora
Ulta Beautyfrom $39 · product priceView at Ulta Beauty
Macy's$39View at Macy'sThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $6.99 at Ulta Beauty · product price; shade not separately priced
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
WalmartCosts $4.99 moreMatches: Same cool undertoneSame matte finishClaims 24-hour wear
Differences: Slightly lighterFull rather than medium coverage
Close colour · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly lighter · Full rather than medium coverage
Medium confidence· Digital match
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation
Every store that sells this shade · prices as last checked
Walmart$11.98View at Walmart
Target$11.99View at Target
Walgreens$15.99View at WalgreensWalmart$23.96View at WalmartUlta Beauty(product price)Costs $15.01 moreMatches: Very close colourSimilar undertone (neutral vs cool)
Differences: Natural rather than matte finishBuildable rather than medium coverage
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than medium coverage
Medium confidence· Digital match
Pixi On-the-Glow BASE Foundation Moisture Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $22 · product priceView at Ulta BeautyWalmartCosts $7.98 moreMatches: Similar undertone (neutral vs cool)Same matte finish
Differences: Buildable rather than medium coverageNot marketed for dry/sensitive skin
Slight colour difference · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Buildable rather than medium coverage · Not marketed for dry/sensitive skin
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetWalgreens$15.99View at Walgreens
CVS$15.99View at CVSUlta Beauty(product price)Costs $9.01 moreMatches: Same cool undertoneSame medium coverageClaims a blurring effect
Differences: Natural rather than matte finish
Close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta BeautyCosts $5.01 moreMatches: Same cool undertoneSame medium coverageClaims a skin-like finish
Differences: Slightly lighterNatural rather than matte finish
Close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish
Retailer shade note: cool
Medium confidence· Digital match
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautyCVSCosts $2.50 moreMatches: Similar undertone (neutral vs cool)Same matte finishClaims long-wearing
Differences: Slightly deeperFull rather than medium coverageNot marketed for dry/sensitive skin
Close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains listed fragrance
Medium confidence· Digital match
L.A. Girl Pro.Matte Foundation
Every store that sells this shade · prices as last checked
CVS$9.49View at CVSUlta Beauty(product price)Costs $13.01 moreMatches: Similar undertone (neutral vs cool)Same matte finishClaims long-wearing
Differences: Slightly deeperFull rather than medium coverage
Slight colour difference · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly deeper · Full rather than medium coverage
Medium confidence· Digital match
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautyWalmartCosts $4.98 moreMatches: Same cool undertoneSame matte finishClaims long-wearing
Differences: Slightly deeperFull rather than medium coverage
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly deeper · Full rather than medium coverage
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartSephoraCosts $33.01 moreMatches: Same cool undertoneSame matte finishSame medium coverage
Differences: Not marketed for dry/sensitive skin
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Not marketed for dry/sensitive skin
Retailer shade note: very deep skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Amazonian Clay Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sUlta Beauty(product price)Costs $32.51 moreMatches: Same cool undertoneSame matte finishClaims a blurring effect
Differences: Slightly deeperBuildable rather than medium coverage
Slight colour difference · Matte · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly deeper · Buildable rather than medium coverage
Retailer shade note: for extra deep cool skin with a red hue
Medium confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyMacy's$39.50View at Macy'sUlta Beauty(product price)Costs $5 moreMatches: Similar undertone (neutral vs cool)Same matte finishSame medium coverage
Differences: Not marketed for combination/dry/sensitive skinContains drying alcohol
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Not marketed for combination/dry/sensitive skin · Contains drying alcohol
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$8.98View at WalmartTarget$8.99View at TargetCVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta BeautyWalgreens$12.99View at Walgreens
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $32.01 moreMatches: Similar undertone (neutral vs cool)Same matte finishSame medium coverage
Differences: Slightly deeperNot marketed for normal/sensitive skinContains drying alcohol
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly deeper · Not marketed for normal/sensitive skin · Contains drying alcohol
Medium confidence· Digital match
Clinique Acne Solutions Liquid Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta BeautyCosts $14.01 moreMatches: Very close colourClaims a skin-like finishClaims long-wearing
Differences: Neutral rather than cool undertoneNatural rather than matte finishBuildable rather than medium coverage
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than medium coverage · Not marketed for sensitive skin
Medium confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$21View at Ulta BeautyTarget$30View at TargetSephoraCosts $62.01 moreMatches: Same matte finishClaims 24-hour wearClaims transfer resistance
Differences: Neutral rather than cool undertoneFull rather than medium coverageNot marketed for dry/sensitive skin
Close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sSephoraCosts $43.01 moreMatches: Same cool undertoneSame medium coverageClaims a blurring effect
Differences: Natural rather than matte finishNot marketed for dry/oily skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for dry/oily skin
Retailer shade note: Extra deep with cool undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $5 moreMatches: Similar undertone (neutral vs cool)Same matte finishSame medium coverage
Differences: Noticeably different swatch colourSlightly deeperNot marketed for combination/dry/sensitive skin
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Not marketed for combination/dry/sensitive skin · Contains drying alcohol
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$8.98View at WalmartTarget$8.99View at TargetCVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta BeautyWalgreens$12.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $35.01 moreMatches: Same cool undertoneSame medium coverageClaims a blurring effect
Differences: Radiant rather than matte finish
Close colour · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Radiant rather than matte finish
Retailer shade note: deeper skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Maracuja Juicy Glow Tint
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $41.01 moreMatches: Same cool undertoneSame medium coverageClaims a skin-like finish
Differences: Slightly lighterNatural rather than matte finishNot marketed for oily/sensitive skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · Not marketed for oily/sensitive skin
Retailer shade note: deep cocoa with rich undertones
Medium confidence· Digital match
Ogee Multi-Use Sculpted Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyUlta BeautyCosts $14.01 moreMatches: Same cool undertoneClaims a skin-like finishClaims long-wearing
Differences: Natural rather than matte finishBuildable rather than medium coverageNot marketed for sensitive skin
Slight colour difference · Natural · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than medium coverage · Not marketed for sensitive skin
Medium confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$21 · out of stockView at Ulta BeautyTarget$30View at TargetUlta Beauty(product price)Costs $74.01 moreMatches: Same cool undertone
Differences: Radiant rather than matte finishFull rather than medium coverageContains listed fragrance
Close colour · Radiant · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than matte finish · Full rather than medium coverage · Contains listed fragrance
Retailer shade note: intense dark-deep shade, red undertone
Medium confidence· Digital match
Chanel N°1 DE CHANEL Revitalizing Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $81 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $2.01 moreMatches: Same matte finishClaims long-wearing
Differences: Slightly deeperFull rather than medium coverageNot marketed for dry/sensitive skin
Close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains listed fragrance
Medium confidence· Digital match
L.A. Girl Pro.Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $9 · product priceView at Ulta BeautyCVS$9.49View at CVSUlta BeautyCosts $35.51 moreMatches: Similar undertone (neutral vs cool)Same matte finishClaims a skin-like finish
Differences: Full rather than medium coverage
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Full rather than medium coverage
Retailer shade note: for deep skin with cool neutral undertones
Medium confidence· Digital match
KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm
Every store that sells this shade · prices as last checked
Ulta Beauty$42.50View at Ulta BeautySephoraCosts $32.01 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Slightly warmer undertoneFull rather than medium coverageNot marketed for dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · Not marketed for dry/sensitive skin
Retailer shade note: dark deep espresso with rich undertones for deep dark skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)Costs $39.91 moreMatches: Same matte finishClaims a blurring effectClaims long-wearing
Differences: Noticeably different swatch colourSlightly deeperBuildable rather than medium coverage
Slight colour difference · Matte · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Buildable rather than medium coverage · Contains drying alcohol
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautySephoraCosts $37.01 moreMatches: Similar undertone (neutral vs cool)Same matte finishClaims a blurring effect
Differences: Light rather than medium coverageNot marketed for dry/sensitive skin
Slight colour difference · Matte · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Light rather than medium coverage · Not marketed for dry/sensitive skin
Retailer shade note: Deep with neutral cool undertones
Medium confidence· Digital match
Laura Mercier Tinted Blur Balm Skin Tint
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraSephoraCosts $32.51 moreMatches: Same cool undertoneSame medium coverageClaims a blurring effect
Differences: Natural rather than matte finishNot marketed for oily skin
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for oily skin
Retailer shade note: very deep cool skin with red undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39.50View at SephoraUlta Beautyfrom $39.50 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $7.51 moreMatches: Same matte finishClaims a blurring effectClaims long-wearing
Differences: Full rather than medium coverage
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Full rather than medium coverage
Retailer shade note: deep shade
Medium confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$8.21View at TargetUlta Beautyfrom $14.50 · product priceView at Ulta BeautySephoraCosts $45.01 moreMatches: Same cool undertoneSame medium coverageClaims a blurring effect
Differences: Natural rather than matte finishNot marketed for combination/oily skinContains drying alcohol
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for combination/oily skin · Contains drying alcohol
Retailer shade note: with rosy undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beauty(product price)Costs $35.01 moreMatches: Very close colourClaims long-wearingClaims transfer resistance
Differences: Neutral rather than cool undertoneRadiant rather than matte finishFull rather than medium coverage
Very close colour · Radiant · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than matte finish · Full rather than medium coverage
Retailer shade note: very deep with neutral undertone for very rich skin
Medium confidence· Digital match
Polite Society More Than a Pretty Face Skin-Caring Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $17.01 moreMatches: Near-identical swatch colourClaims a skin-like finishClaims a blurring effect
Differences: Neutral rather than cool undertoneRadiant rather than matte finishLight rather than medium coverage
Looks identical · Radiant · Light coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than matte finish · Light rather than medium coverage · Not marketed for oily/sensitive skin · Contains drying alcohol
Retailer shade note: deep skin with neutral undertones
Medium confidence· Digital match
Sephora Collection Reveal The Real 12HR Soft Radiant Skin Tint
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraShowing 12 of 30 matches
The closest shade to Essence Foundation Stick 310 (Very deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
45.5 Deep Ebony
$30
560W
$24
550 Suede C
$32
60N mahogany
$32
52 Deep Neutral
$32
Bronze
$11.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
MAC Cosmetics Studio Fix Powder Plus Foundation in NW65, against Essence Foundation Stick in 310. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To MAC Cosmetics Studio Fix Powder Plus Foundation in NW65.
7 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in BR172, against Essence Foundation Stick in 310. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in BR172.
3 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
MAC Cosmetics Studio Fix Powder Plus Foundation NW65
SephoraYour shade $6.99 at Ulta Beauty
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation BR172
Ulta BeautyYour shade $6.99 at Ulta Beauty · product price; shade not separately priced
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
