Tan · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade and the most similar foundation overall.
Ulta BeautyYour shade $6.99 at Ulta Beauty · product price; shade not separately priced
Temptu Perfect Canvas Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $34 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautyCosts $9.01 moreMatches: Same cool undertoneSame matte finishSame medium coverage
Differences: Noticeably different swatch colour
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour
Medium confidence· Digital match
Ulta Beauty Collection Velvet Veil Minerals Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautyUlta BeautyCosts $33.01 moreMatches: Same cool undertoneSame matte finishClaims a skin-like finish
Differences: Slightly lighterFull rather than medium coverage
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly lighter · Full rather than medium coverage
Retailer shade note: brown skin w/ pink undertones
Medium confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$40View at Ulta BeautyUlta BeautyCosts $32.51 moreMatches: Same cool undertoneSame matte finishSame medium coverage
Differences: Noticeably different swatch colourNot marketed for dry/normal/sensitive skin
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Not marketed for dry/normal/sensitive skin
Retailer shade note: tan skin w/ cool undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beauty$39.50View at Ulta BeautyUlta BeautyCosts $9.01 moreMatches: Same cool undertoneSame matte finishSame medium coverage
Differences: Noticeably different swatch colourSlightly lighter
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter
Medium confidence· Digital match
Ulta Beauty Collection Velvet Veil Minerals Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautyUlta BeautyCosts $5.01 moreMatches: Same medium coverageClaims a skin-like finishClaims a lightweight feel
Differences: Neutral rather than cool undertoneNatural rather than matte finish
Close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish
Retailer shade note: neutral
Medium confidence· Digital match
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta Beauty
SephoraCosts $57.01 moreMatches: Same matte finishSame medium coverageClaims 24-hour wear
Differences: Neutral rather than cool undertoneNot marketed for dry/normal/sensitive skinContains listed fragrance
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than cool undertone · Not marketed for dry/normal/sensitive skin · Contains listed fragrance
Retailer shade note: medium to deep
Medium confidence· Digital match
Dior Forever Natural Matte Velvet Compact Foundation
Every store that sells this shade · prices as last checked
Sephora$64View at SephoraUlta Beautyfrom $64 · product priceView at Ulta Beauty
Macy's$64View at Macy'sUlta BeautyCosts $5.01 moreMatches: Same cool undertoneSame medium coverageClaims a skin-like finish
Differences: Natural rather than matte finish
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than matte finish
Retailer shade note: cool
Medium confidence· Digital match
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautyUlta BeautyCosts $31.01 moreMatches: Same matte finishClaims a blurring effectClaims long-wearing
Differences: Neutral rather than cool undertoneLight rather than medium coverageNot marketed for sensitive skin
Slight colour difference · Matte · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Light rather than medium coverage · Not marketed for sensitive skin
Retailer shade note: for tan skin
Medium confidence· Digital match
Laura Geller Baked Balance-n-Brighten Color Correcting Foundation
Every store that sells this shade · prices as last checked
Macy's$38View at Macy'sUlta Beauty$38View at Ulta BeautyUlta BeautyCosts $9.01 moreMatches: Same matte finishSame medium coverageClaims a lightweight feel
Differences: Slightly warmer undertone
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone
Medium confidence· Digital match
Ulta Beauty Collection Velvet Veil Minerals Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautyUlta Beauty(product price)Costs $9.01 moreMatches: Same cool undertoneSame matte finishSame medium coverage
Differences: Noticeably different swatch colourSlightly deeper
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper
Medium confidence· Digital match
Ulta Beauty Collection Adjustable Coverage Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $32.51 moreMatches: Same matte finishSame medium coverageClaims not settling into lines
Differences: Noticeably different swatch colourNeutral rather than cool undertoneNot marketed for dry/normal/sensitive skin
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Not marketed for dry/normal/sensitive skin
Retailer shade note: tan skin w/ cool to neutral undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta Beauty
WalmartCosts $8.14 moreMatches: Same matte finishAdds SPF 28
Differences: Noticeably different swatch colourSlightly lighterNeutral rather than cool undertone
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Neutral rather than cool undertone · Full rather than medium coverage
Medium confidence· Digital match
CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28
Every store that sells this shade · prices as last checked
Walmart$15.13View at WalmartUlta BeautyCosts $35.01 moreMatches: Same cool undertoneSame matte finishClaims a skin-like finish
Differences: Noticeably different swatch colourSlightly lighterFull rather than medium coverage
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Full rather than medium coverage
Retailer shade note: cool undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautySephoraCosts $53.01 moreMatches: Same medium coverageClaims a blurring effectClaims long-wearing
Differences: Slightly lighterNeutral rather than cool undertoneNatural rather than matte finish
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Natural rather than matte finish
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta BeautyCosts $5.01 moreMatches: Same medium coverageClaims a skin-like finishClaims a lightweight feel
Differences: Neutral rather than cool undertoneNatural rather than matte finish
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish
Retailer shade note: neutral
Medium confidence· Digital match
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautyUlta Beauty(product price)Costs $9.01 moreMatches: Same matte finishSame medium coverageClaims a skin-like finish
Differences: Noticeably different swatch colourNeutral rather than cool undertone
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone
Medium confidence· Digital match
Ulta Beauty Collection Adjustable Coverage Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $46.01 moreMatches: Same cool undertoneSame medium coverageClaims 24-hour wear
Differences: Noticeably different swatch colourSlightly lighterNatural rather than matte finish
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than matte finish · Not marketed for dry/oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium - deep with cool red undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Care and Glow Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta Beauty
TargetCosts $7.60 moreMatches: Same matte finishClaims a blurring effectClaims long-wearing
Differences: Slightly lighterFull rather than medium coverage
Colour not compared · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Full rather than medium coverage
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetUlta Beauty(product price)Costs $9.01 moreMatches: Same medium coverageClaims a blurring effect
Differences: Noticeably different swatch colourSlightly lighterNeutral rather than cool undertone
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Neutral rather than cool undertone · Natural rather than matte finish
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautySephoraCosts $32.51 moreMatches: Same cool undertoneSame medium coverageClaims a blurring effect
Differences: Noticeably different swatch colourNatural rather than matte finishNot marketed for oily skin
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · Natural rather than matte finish · Not marketed for oily skin
Retailer shade note: tan cool skin with rosy undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39.50View at SephoraUlta Beautyfrom $39.50 · product priceView at Ulta BeautyUlta BeautyCosts $36.01 moreMatches: Claims 16-hour wearClaims transfer resistanceClaims a lightweight feel
Differences: Noticeably different swatch colourNeutral rather than cool undertoneNatural rather than matte finish
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Natural rather than matte finish · Full rather than medium coverage
Retailer shade note: tan skin with neutral undertones with a hint of yellow
Medium confidence· Digital match
Dermablend Flawless Creator Liquid Foundation Drops
Every store that sells this shade · prices as last checked
Ulta Beauty$43View at Ulta BeautySephoraCosts $45.01 moreMatches: Same cool undertoneSame medium coverageClaims a blurring effect
Differences: Noticeably different swatch colourSlightly lighterNatural rather than matte finish
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than matte finish · Not marketed for combination/oily skin · Contains drying alcohol
Retailer shade note: with rosy undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta BeautyCosts $5.01 moreMatches: Same medium coverageClaims a skin-like finishClaims a lightweight feel
Differences: Noticeably different swatch colourSlightly deeperNeutral rather than cool undertone
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Neutral rather than cool undertone · Natural rather than matte finish
Retailer shade note: neutral
Medium confidence· Digital match
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautySephoraCosts $53.01 moreMatches: Same medium coverageClaims a blurring effectClaims long-wearing
Differences: Noticeably different swatch colourNeutral rather than cool undertoneNatural rather than matte finish
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Natural rather than matte finish
Retailer shade note: medium deep with neutral undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beauty$60View at Ulta BeautyUlta Beauty(product price)Costs $9.01 moreMatches: Same matte finishSame medium coverageClaims a skin-like finish
Differences: Slightly lighterSlightly warmer undertone
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone
Medium confidence· Digital match
Ulta Beauty Collection Adjustable Coverage Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautySephoraCosts $32.01 moreMatches: Same matte finishClaims a blurring effectClaims a lightweight feel
Differences: Noticeably different swatch colourNeutral rather than cool undertoneLight rather than medium coverage
Slight colour difference · Matte · Light coverage
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Light rather than medium coverage · Not marketed for dry/sensitive skin
Retailer shade note: MEDIUM TO TAN WITH NEUTRAL UNDERTONES
Medium confidence· Digital match
Danessa Myricks Beauty Yummy Skin Blurring Balm Powder
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraSephoraCosts $40.01 moreMatches: Same medium coverageClaims a blurring effectClaims 24-hour wear
Differences: Noticeably different swatch colourOlive rather than cool undertoneNatural rather than matte finish
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Olive rather than cool undertone · Natural rather than matte finish · Not marketed for dry/sensitive skin
Retailer shade note: medium-deep cool-olive
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beautyfrom $47 · product priceView at Ulta BeautySephoraCosts $45.01 moreMatches: Same medium coverageClaims a blurring effectClaims long-wearing
Differences: Slightly warmer undertoneNatural rather than matte finishNot marketed for combination/oily skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Not marketed for combination/oily skin · Contains drying alcohol
Retailer shade note: with peach undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraSephoraCosts $35.01 moreMatches: Same matte finishClaims a blurring effectClaims 16-hour wear
Differences: Slightly warmer undertoneFull rather than medium coverageNot marketed for dry/sensitive skin
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: deeper skin with warm, golden undertones
Medium confidence· Digital match
Tarte Amazonian Clay 16-Hour Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sShowing 12 of 29 matches
The closest shade to Essence Foundation Stick 200 (Tan · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Hazelnut
40.5 Deep
$30
440C
$24
33 Medium Rosy
$32
Honey
$36
19NC
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Temptu Perfect Canvas Foundation in 5.5C Rose Beige, against Essence Foundation Stick in 200. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Temptu Perfect Canvas Foundation in 5.5C Rose Beige.
2 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $6.99 at Ulta Beauty · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
