Foundation Stick 390 dupes and alternatives Essence
3.8 (142)·Rich deep · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Claims 32-hour wear· Claims transfer resistance· Claims colour stability
Differences: Slightly deeper· Natural rather than matte finish· Full rather than medium coverage
Score details
Shade match
77
Finish & visual result
67
Wear & performance
40
Skin suitability
100
Close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Full rather than medium coverage · Contains listed fragrance · Contains drying alcohol
Matches: Near-identical swatch colour· Same medium coverage· Claims long-wearing
Differences: Slightly cooler undertone· Natural rather than matte finish· Not marketed for combination/normal/oily/sensitive skin
Score details
Shade match
78
Finish & visual result
76
Wear & performance
40
Skin suitability
20
Looks identical · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Not marketed for combination/normal/oily/sensitive skin · Contains listed fragrance
Matches: Same matte finish· Claims 24-hour wear· Claims transfer resistance
Differences: Noticeably different swatch colour· Neutral rather than warm undertone· Full rather than medium coverage
Score details
Shade match
68
Finish & visual result
91
Wear & performance
40
Skin suitability
60
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than warm undertone · Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains listed fragrance
Matches: Same medium coverage· Claims a skin-like finish
Differences: Slightly deeper· Neutral rather than warm undertone· Natural rather than matte finish
Score details
Shade match
75
Finish & visual result
68
Wear & performance
50
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly deeper · Neutral rather than warm undertone · Natural rather than matte finish · Not marketed for oily/sensitive skin · Contains drying alcohol
Retailer shade note: Deep to rich neutral undertone
Matches: Claims a skin-like finish· Claims colour stability· Claims a lightweight feel
Differences: Neutral rather than warm undertone· Natural rather than matte finish· Light rather than medium coverage
Score details
Shade match
80
Finish & visual result
61
Wear & performance
40
Skin suitability
60
Close colour · Natural · Light coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Light rather than medium coverage · Not marketed for combination/oily skin
Matches: Very close colour· Claims a blurring effect· Claims long-wearing
Differences: Neutral rather than warm undertone· Radiant rather than matte finish· Light rather than medium coverage
Score details
Shade match
83
Finish & visual result
43
Wear & performance
40
Skin suitability
60
Very close colour · Radiant · Light coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than warm undertone · Radiant rather than matte finish · Light rather than medium coverage · Not marketed for combination/sensitive skin
The closest shade to Essence Foundation Stick 390 (Rich deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation in 9N1 Ebony, against Essence Foundation Stick in 390. Every attribute compared, with its share of the score.
ComparedYour shade390Closest match9N1 EbonyHow they compareScore
Shade match55% of overall88
Colour60%95#4a372f#4e3b32Looks identicalColour difference 1.4 (0 is identical)
Overall match 80/100Shade match 88/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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