Very deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
16 of 32 matches
Only showing matches made for dry skin, without talc or fragrance.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $6.99 at Ulta Beauty
Sephora Collection Reveal The Real 12HR Soft Radiant Skin Tint
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $6.99 at Ulta Beauty · product price; shade not separately priced
Pixi On-the-Glow BASE Foundation Moisture Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $22 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $9.01 moreMatches: Same cool undertoneSame medium coverageClaims a blurring effect
Differences: Natural rather than matte finish
Close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta BeautyCosts $5.01 moreMatches: Same cool undertoneSame medium coverageClaims a skin-like finish
Differences: Slightly lighterNatural rather than matte finish
Close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish
Retailer shade note: cool
Medium confidence· Digital match
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautyUlta Beauty(product price)Costs $32.51 moreMatches: Same cool undertoneSame matte finishClaims a blurring effect
Differences: Slightly deeperBuildable rather than medium coverage
Slight colour difference · Matte · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly deeper · Buildable rather than medium coverage
Retailer shade note: for extra deep cool skin with a red hue
Medium confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta Beauty
Macy's$39.50View at Macy'sUlta Beauty(product price)Costs $32.01 moreMatches: Similar undertone (neutral vs cool)Same matte finishSame medium coverage
Differences: Slightly deeperNot marketed for normal/sensitive skinContains drying alcohol
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly deeper · Not marketed for normal/sensitive skin · Contains drying alcohol
Medium confidence· Digital match
Clinique Acne Solutions Liquid Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta BeautyCosts $14.01 moreMatches: Very close colourClaims a skin-like finishClaims long-wearing
Differences: Neutral rather than cool undertoneNatural rather than matte finishBuildable rather than medium coverage
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than medium coverage · Not marketed for sensitive skin
Medium confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$21View at Ulta Beauty
Target$30View at TargetUlta Beauty(product price)Costs $35.01 moreMatches: Same cool undertoneSame medium coverageClaims a blurring effect
Differences: Radiant rather than matte finish
Close colour · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Radiant rather than matte finish
Retailer shade note: deeper skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Maracuja Juicy Glow Tint
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $41.01 moreMatches: Same cool undertoneSame medium coverageClaims a skin-like finish
Differences: Slightly lighterNatural rather than matte finishNot marketed for oily/sensitive skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · Not marketed for oily/sensitive skin
Retailer shade note: deep cocoa with rich undertones
Medium confidence· Digital match
Ogee Multi-Use Sculpted Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyUlta BeautyCosts $14.01 moreMatches: Same cool undertoneClaims a skin-like finishClaims long-wearing
Differences: Natural rather than matte finishBuildable rather than medium coverageNot marketed for sensitive skin
Slight colour difference · Natural · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than medium coverage · Not marketed for sensitive skin
Medium confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$21 · out of stockView at Ulta BeautyTarget$30View at TargetUlta BeautyCosts $35.51 moreMatches: Similar undertone (neutral vs cool)Same matte finishClaims a skin-like finish
Differences: Full rather than medium coverage
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Full rather than medium coverage
Retailer shade note: for deep skin with cool neutral undertones
Medium confidence· Digital match
KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm
Every store that sells this shade · prices as last checked
Ulta Beauty$42.50View at Ulta BeautyUlta Beauty(product price)Costs $39.91 moreMatches: Same matte finishClaims a blurring effectClaims long-wearing
Differences: Noticeably different swatch colourSlightly deeperBuildable rather than medium coverage
Slight colour difference · Matte · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Buildable rather than medium coverage · Contains drying alcohol
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautySephoraCosts $32.51 moreMatches: Same cool undertoneSame medium coverageClaims a blurring effect
Differences: Natural rather than matte finishNot marketed for oily skin
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for oily skin
Retailer shade note: very deep cool skin with red undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39.50View at SephoraUlta Beautyfrom $39.50 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $7.51 moreMatches: Same matte finishClaims a blurring effectClaims long-wearing
Differences: Full rather than medium coverage
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Full rather than medium coverage
Retailer shade note: deep shade
Medium confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$8.21View at TargetUlta Beautyfrom $14.50 · product priceView at Ulta BeautySephoraCosts $45.01 moreMatches: Same cool undertoneSame medium coverageClaims a blurring effect
Differences: Natural rather than matte finishNot marketed for combination/oily skinContains drying alcohol
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for combination/oily skin · Contains drying alcohol
Retailer shade note: with rosy undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beauty(product price)Costs $35.01 moreMatches: Very close colourClaims long-wearingClaims transfer resistance
Differences: Neutral rather than cool undertoneRadiant rather than matte finishFull rather than medium coverage
Very close colour · Radiant · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than matte finish · Full rather than medium coverage
Retailer shade note: very deep with neutral undertone for very rich skin
Medium confidence· Digital match
Polite Society More Than a Pretty Face Skin-Caring Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyShowing 12 of 14 matches
The closest shade to Essence Foundation Stick 310 (Very deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
45.5 Deep Ebony
$30
560W
$24
550 Suede C
$32
60N mahogany
$32
52 Deep Neutral
$32
Bronze
$11.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Sephora Collection Reveal The Real 12HR Soft Radiant Skin Tint in 290 N, against Essence Foundation Stick in 310. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Sephora Collection Reveal The Real 12HR Soft Radiant Skin Tint in 290 N.
4 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
Pixi On-the-Glow BASE Foundation Moisture Stick in Cocoa, against Essence Foundation Stick in 310. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Pixi On-the-Glow BASE Foundation Moisture Stick in Cocoa.
4 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
Sephora Collection Reveal The Real 12HR Soft Radiant Skin Tint 290 N
SephoraYour shade $6.99 at Ulta Beauty
Pixi On-the-Glow BASE Foundation Moisture Stick Cocoa
Ulta BeautyYour shade $6.99 at Ulta Beauty · product price; shade not separately priced
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
