Foundation Stick 390 dupes and alternatives Essence
Rich deep · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Closest shade matchClosest overall alternative: Westman Atelier Vital Skin Medium Coverage Multi-Use Foundation Stick Atelier XV
The equivalent shade and the most similar foundation overall.

- Overall match
- 69out of 100
- Shade (Shade match)
- 75
- Finish (Finish & visual result)
- 68
- Wear (Wear & performance)
- 50
- Skin (Skin suitability)
- 60
- Shade match
- 75out of 100
- Colour
- 76
- Depth
- 90
- Undertone
- 65
Your shade $6.99 at Ulta Beauty
Where to buy Atelier XV
Westman Atelier Vital Skin Medium Coverage Multi-Use Foundation Stick
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to Essence Foundation Stick 390 (Rich deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers

54 Deep Neutral
Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 54 Deep Neutral
- Looks identical
- Rich deep · Neutral undertone
$32
16.5 Deep
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 16.5 Deep
- Slight colour difference
- Rich deep · Neutral · neutral golden undertone
$36
NC65
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC65
- Close colour
- Rich deep · Neutral undertone
$30
Deep
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Deep
- Close colour
- Very deep
$12
Espresso
CoverGirl TruBlend Undercover Concealer, shade Espresso
- Slight colour difference
- Rich deep · Neutral undertone
$11.99

62H espresso honey
Tarte Shape Tape Full Coverage Matte Concealer, shade 62H espresso honey
- Slight colour difference
- Rich deep · Warm · peach undertone
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Westman Atelier Vital Skin Medium Coverage Multi-Use Foundation Stick in Atelier XV, against Essence Foundation Stick in 390. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Westman Atelier Vital Skin Medium Coverage Multi-Use Foundation Stick in Atelier XV.
Same or better
- Same medium coverage
- Claims a skin-like finish
Different
- Small colour difference on the swatch
- Runs slightly deeper
- Neutral rather than warm undertone
- Natural finish instead of matte
- Not marketed for oily/sensitive skin
- Contains alcohol
Ingredients (information only, not scored)
5 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.
Where to buy Atelier XV
Your shade $6.99 at Ulta Beauty
How these matches are scored
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.