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Foundation Stick 390 dupes and alternatives Essence

Rich deep · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free12No drying alcohol9Vegan, applied. RemoveCruelty-free9Oil-free2With SPF2Mineral3

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12 of 31

Only showing matches vegan, without talc.

  • 19 matches have no vegan claim listed and are not shown.

Closest shade match: Milani Conceal + Perfect Blur Out Skin Tint Stick 024

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Essence
390Change shade
Depth and undertone: Rich deep · Warm
Finish and coverage: Matte · Medium coverage
The match
Milani
024
Depth and undertone: Rich deep · Warm · golden
Finish and coverage: Natural · Buildable coverage
Shade match
84out of 100
Colour
73
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$18.49Ulta BeautyUlta Beauty
Costs $11.50 more

Your shade $6.99 at Ulta Beauty · product price; shade not separately priced · lowest price $16.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Urban Decay Face Bond Self Setting Waterproof Foundation 39

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Essence
390Change shade
Depth and undertone: Rich deep · Warm
Finish and coverage: Matte · Medium coverage
The match
Urban Decay
39
Depth and undertone: Rich deep · Warm
Finish and coverage: Matte · Medium coverage
Overall match
76out of 100
Shade (Shade match)
81
Finish (Finish & visual result)
89
Wear (Wear & performance)
40
Skin (Skin suitability)
60
Medium confidence· Digital matchWhy it matches
Best price
$40SephoraSephora
Costs $33.01 more

Your shade $6.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Revolution Beauty

    Conceal & Define Soft Matte Full Coverage Foundation

    F18NW
    Shade match 72
    $8Ulta BeautyUlta Beauty(product price)Costs $1.01 more

    Matches: Same matte finish

    Differences: Olive rather than warm undertoneFull rather than medium coverage

    Score details
    Shade match
    72
    Finish & visual result
    91
    Wear & performance
    50
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Olive rather than warm undertone · Full rather than medium coverage

    Retailer shade note: dark or deep skin tones with an olive undertone

    Medium confidence· Digital match

    View match
  2. #4 · ILIA

    Skin Rewind Blurring Foundation and Concealer Complexion Stick

    41W Cocobolo
    Shade match 84
    $50SephoraSephoraCosts $43.01 more

    Matches: Same warm undertoneSame medium coverageClaims a blurring effect

    Differences: Natural rather than matte finishNot marketed for dry/oily skin

    Score details
    Shade match
    84
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for dry/oily skin

    Retailer shade note: Extra deep with warm undertones

    Medium confidence· Digital match

    View match
  3. #5 · Revolution Beauty

    Conceal & Define Soft Matte Full Coverage Foundation

    F17.7NC
    Shade match 67
    $8Ulta BeautyUlta Beauty(product price)Costs $1.01 more

    Matches: Same matte finish

    Differences: Slightly cooler undertoneFull rather than medium coverage

    Score details
    Shade match
    67
    Finish & visual result
    91
    Wear & performance
    50
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than medium coverage

    Retailer shade note: dark or deep skin tones with a neutral cool undertone

    Medium confidence· Digital match

    View match
  4. #6 · Hourglass

    Ambient Soft Glow Foundation

    17.5
    Shade match 77
    $60SephoraSephoraCosts $53.01 more

    Matches: Same medium coverageClaims a blurring effectClaims long-wearing

    Differences: Slightly deeperNeutral rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    77
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Natural rather than matte finish

    Retailer shade note: deepest with neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · Urban Decay

    Face Bond Self Setting Waterproof Foundation

    37
    Shade match 71
    $40SephoraSephoraCosts $33.01 more

    Matches: Same matte finishSame medium coverageClaims a blurring effect

    Differences: Neutral rather than warm undertoneNot marketed for dry/sensitive skinContains drying alcohol

    Score details
    Shade match
    71
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    60

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: deep neutral

    Medium confidence· Digital match

    View match
  6. #8 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    46N Burnt Umber
    Shade match 76
    $24Ulta BeautyUlta Beauty(product price)Costs $17.01 more

    Matches: Claims a lightweight feelAdds SPF 30

    Differences: Slightly deeperNeutral rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    76
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Natural rather than matte finish · Full rather than medium coverage

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · Milani

    Conceal + Perfect Blur Out Skin Tint Stick

    023
    Shade match 77
    $18.49Ulta BeautyUlta Beauty(product price)Costs $11.50 more

    Matches: Same warm undertoneClaims a skin-like finishClaims a blurring effect

    Differences: Natural rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    77
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    100

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): 30% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than medium coverage

    Retailer shade note: rich with warm red undertone

    Medium confidence· Digital match

    View match
  8. #10 · Westman Atelier

    Vital Skin Medium Coverage Multi-Use Foundation Stick

    Atelier XV
    Shade match 75
    $68SephoraSephoraCosts $61.01 more

    Matches: Same medium coverageClaims a skin-like finish

    Differences: Slightly deeperNeutral rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    75
    Finish & visual result
    68
    Wear & performance
    50
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Natural rather than matte finish · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: Deep to rich neutral undertone

    Medium confidence· Digital match

    View match
  9. #11 · PÜR

    4-in-1 Love Your Selfie Longwear Foundation & Concealer

    DPN2 Chestnut
    Shade match 69
    $40Ulta BeautyUlta Beauty(product price)Costs $33.01 more

    Matches: Same matte finishClaims a skin-like finishClaims long-wearing

    Differences: Neutral rather than warm undertoneFull rather than medium coverage

    Score details
    Shade match
    69
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage

    Retailer shade note: deep brown with neutral undertones

    Medium confidence· Digital match

    View match
  10. #12 · Tower 28 Beauty

    SunnyDays Skin Tint

    70 Venice
    Shade match 80
    $32SephoraSephoraCosts $25.01 more

    Matches: Claims a skin-like finishClaims colour stabilityClaims a lightweight feel

    Differences: Neutral rather than warm undertoneNatural rather than matte finishLight rather than medium coverage

    Score details
    Shade match
    80
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Natural · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Light rather than medium coverage · Not marketed for combination/oily skin

    Retailer shade note: rich with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Essence Foundation Stick 390 (Rich deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    54 Deep Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 54 Deep Neutral

    • Looks identical
    • Rich deep · Neutral undertone

    $32

    SephoraView at Sephora
  2. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    16.5 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 16.5 Deep

    • Slight colour difference
    • Rich deep · Neutral · neutral golden undertone

    $36

    SephoraView at Sephora
  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC65

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC65

    • Close colour
    • Rich deep · Neutral undertone

    $30

    SephoraView at Sephora
  4. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Deep

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Deep

    • Close colour
    • Very deep

    $12

    Ulta BeautyView at Ulta Beauty
  5. CoverGirl TruBlend Undercover Concealer

    Espresso

    CoverGirl TruBlend Undercover Concealer, shade Espresso

    • Slight colour difference
    • Rich deep · Neutral undertone

    $11.99

    Ulta BeautyView at Ulta Beauty
  6. Tarte Shape Tape Full Coverage Matte Concealer

    62H espresso honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 62H espresso honey

    • Slight colour difference
    • Rich deep · Warm · peach undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Milani Conceal + Perfect Blur Out Skin Tint Stick in 024, against Essence Foundation Stick in 390. Every attribute compared, with its share of the score.

ComparedYour shade390Closest shade match024Score
Shade match55% of overall84
Colour73#4a372f#4e3625Close colourColour difference 4.5 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionVery deepRich deepSome differenceRetailer descriptions one depth band apart
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 73/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milani Conceal + Perfect Blur Out Skin Tint Stick in 024.

Same or better

  • Same warm undertone
  • Buildable rather than medium coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Natural finish instead of matte

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 30%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basemoderate siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs silicone-based; silicone moderate vs high
View full match

Why the closest overall alternative works

Urban Decay Face Bond Self Setting Waterproof Foundation in 39, against Essence Foundation Stick in 390. Every attribute compared, with its share of the score.

ComparedYour shade390Closest overall alternative39Score
Shade match55% of overall81
Colour70#4a372f#4b2e24Close colourColour difference 4.9 (0 is identical)
Depth92Rich deepRich deepSameDepth difference: 3.8
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 76/100Shade match 81/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Urban Decay Face Bond Self Setting Waterproof Foundation in 39.

Same or better

  • Same warm undertone
  • Same matte finish
  • Same medium coverage
  • Claims a blurring effect
  • Claims long-wearing
  • Claims transfer resistance
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Not marketed for dry/sensitive skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basemoderate siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapUnknown-based vs silicone-based; silicone moderate vs high
View full match

Where to buy

Closest shade match

Milani Conceal + Perfect Blur Out Skin Tint Stick 024

Match price
$18.49Ulta BeautyUlta Beauty
Costs $11.50 more

Your shade $6.99 at Ulta Beauty · product price; shade not separately priced · lowest price $16.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Urban Decay Face Bond Self Setting Waterproof Foundation 39

Best price
$40SephoraSephora
Costs $33.01 more

Your shade $6.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.