Beautler.Your beauty butler

Foundation Stick 390 dupes and alternatives Essence

Rich deep · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free10No drying alcohol13Vegan4Cruelty-free4Oil-free0With SPF5Mineral1

Avoid an ingredient

Sort

16 of 31

Only showing matches made for normal skin, with full coverage.

Closest shade matchClosest overall alternative: Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation 9N1 Ebony

The equivalent shade and the most similar foundation overall.

Your shade
Essence
390Change shade
Depth and undertone: Rich deep · Warm
Finish and coverage: Matte · Medium coverage
The match
Estée Lauder
9N1 Ebony
Depth and undertone: Very deep · Neutral
Finish and coverage: Matte · Full coverage
Overall match
80out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
91
Wear (Wear & performance)
40
Skin (Skin suitability)
60
Shade match
88out of 100
Colour
95
Depth
96
Undertone
65
Medium confidence· Digital matchWhy it matches
Match price
$52Ulta BeautyUlta Beauty
Costs $45.01 more

Your shade $6.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · L.A. Girl

    Pro.Matte Foundation

    Ebony
    Shade match 83
    $9.49CVSCVSCosts $2.50 more

    Matches: Near-identical swatch colourSame matte finishClaims long-wearing

    Differences: Slightly cooler undertoneFull rather than medium coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    83
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains listed fragrance

    Medium confidence· Digital match

    View match
  2. #3 · Revolution Beauty

    Conceal & Define Soft Matte Full Coverage Foundation

    F18NW
    Shade match 72
    $8Ulta BeautyUlta Beauty(product price)Costs $1.01 more

    Matches: Same matte finish

    Differences: Olive rather than warm undertoneFull rather than medium coverage

    Score details
    Shade match
    72
    Finish & visual result
    91
    Wear & performance
    50
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Olive rather than warm undertone · Full rather than medium coverage

    Retailer shade note: dark or deep skin tones with an olive undertone

    Medium confidence· Digital match

    View match
  3. #4 · Gucci

    24 Hour Full Coverage Luminous Matte Finish Foundation

    580C
    Shade match 78
    $69SephoraSephoraCosts $62.01 more

    Matches: Near-identical swatch colourSame matte finishClaims 24-hour wear

    Differences: Slightly cooler undertoneFull rather than medium coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    78
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: deep with cool undertones

    Medium confidence· Digital match

    View match
  4. #5 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Cafe Au Bae
    Shade match 77
    $14.50Ulta BeautyUlta Beauty(product price)Costs $7.51 more

    Matches: Same warm undertoneSame matte finishClaims a blurring effect

    Differences: Slightly deeperFull rather than medium coverage

    Score details
    Shade match
    77
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Full rather than medium coverage

    Retailer shade note: deep shade with warm undertones

    Medium confidence· Digital match

    View match
  5. #6 · TIRTIR

    Mask Fit Red Cushion

    55N ESPRESSO
    Shade match 73
    $25Ulta BeautyUlta Beauty(product price)Costs $18.01 more

    Matches: Same matte finishClaims 24-hour wearClaims transfer resistance

    Differences: Slightly deeperNeutral rather than warm undertoneFull rather than medium coverage

    Score details
    Shade match
    73
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Full rather than medium coverage · Contains listed fragrance

    Retailer shade note: deep with neutral undertone

    Medium confidence· Digital match

    View match
  6. #7 · TIRTIR

    Mask Fit Red Cushion

    51N FUDGE
    Shade match 73
    $25Ulta BeautyUlta Beauty(product price)Costs $18.01 more

    Matches: Same matte finishClaims 24-hour wearClaims transfer resistance

    Differences: Neutral rather than warm undertoneFull rather than medium coverageContains listed fragrance

    Score details
    Shade match
    73
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage · Contains listed fragrance

    Retailer shade note: deep with neutral undertone

    Medium confidence· Digital match

    View match
  7. #8 · Revolution Beauty

    Conceal & Define Soft Matte Full Coverage Foundation

    F17.7NC
    Shade match 67
    $8Ulta BeautyUlta Beauty(product price)Costs $1.01 more

    Matches: Same matte finish

    Differences: Slightly cooler undertoneFull rather than medium coverage

    Score details
    Shade match
    67
    Finish & visual result
    91
    Wear & performance
    50
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than medium coverage

    Retailer shade note: dark or deep skin tones with a neutral cool undertone

    Medium confidence· Digital match

    View match
  8. #9 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    10.5N
    Shade match 82
    $49SephoraSephoraCosts $42.01 more

    Matches: Similar undertone (neutral vs warm)Same matte finishClaims a skin-like finish

    Differences: Full rather than medium coverageNot marketed for dry/sensitive skinContains drying alcohol

    Score details
    Shade match
    82
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: ultra deep skin with neutral warm undertones

    Medium confidence· Digital match

    View match
  9. #10 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    545 Ebony
    Shade match 77
    $18.99Ulta BeautyUlta Beauty(product price)Costs $12 more

    Matches: Claims 32-hour wearClaims transfer resistanceClaims colour stability

    Differences: Slightly deeperNatural rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    77
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Full rather than medium coverage · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  10. #11 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    46N Burnt Umber
    Shade match 76
    $24Ulta BeautyUlta Beauty(product price)Costs $17.01 more

    Matches: Claims a lightweight feelAdds SPF 30

    Differences: Slightly deeperNeutral rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    76
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Natural rather than matte finish · Full rather than medium coverage

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  11. #12 · Gucci

    24 Hour Full Coverage Luminous Matte Finish Foundation

    570N
    Shade match 68
    $69SephoraSephoraCosts $62.01 more

    Matches: Same matte finishClaims 24-hour wearClaims transfer resistance

    Differences: Noticeably different swatch colourNeutral rather than warm undertoneFull rather than medium coverage

    Score details
    Shade match
    68
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than warm undertone · Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  12. #13 · PÜR

    4-in-1 Love Your Selfie Longwear Foundation & Concealer

    DPN2 Chestnut
    Shade match 69
    $40Ulta BeautyUlta Beauty(product price)Costs $33.01 more

    Matches: Same matte finishClaims a skin-like finishClaims long-wearing

    Differences: Neutral rather than warm undertoneFull rather than medium coverage

    Score details
    Shade match
    69
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage

    Retailer shade note: deep brown with neutral undertones

    Medium confidence· Digital match

    View match
  13. #14 · BLK/OPL

    TRUE COLOR Mineral Matte Crème Powder Foundation SPF 15

    Ebony Brown
    Shade match 67
    $14.95Ulta BeautyUlta BeautyCosts $7.96 more

    Matches: Same matte finishAdds SPF 15

    Differences: Noticeably different swatch colourFull rather than medium coverageNot marketed for combination/oily/sensitive skin

    Score details
    Shade match
    67
    Finish & visual result
    91
    Wear & performance
    50
    Skin suitability
    40

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Full rather than medium coverage · Not marketed for combination/oily/sensitive skin

    Medium confidence· Digital match

    View match
  14. #15 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    9N
    Shade match 75
    $49SephoraSephoraCosts $42.01 more

    Matches: Same matte finishClaims a skin-like finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneFull rather than medium coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    75
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: very deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  15. #16 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Ebony Brown
    Shade match 67
    $14.50Ulta BeautyUlta Beauty(product price)Costs $7.51 more

    Matches: Same matte finishClaims a blurring effectClaims long-wearing

    Differences: Noticeably different swatch colourFull rather than medium coverage

    Score details
    Shade match
    67
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Full rather than medium coverage

    Medium confidence· Digital match

    View match

Showing 12 of 15 matches

Looking for a concealer in your shade?

The closest shade to Essence Foundation Stick 390 (Rich deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    54 Deep Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 54 Deep Neutral

    • Looks identical
    • Rich deep · Neutral undertone

    $32

    SephoraView at Sephora
  2. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    16.5 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 16.5 Deep

    • Slight colour difference
    • Rich deep · Neutral · neutral golden undertone

    $36

    SephoraView at Sephora
  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC65

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC65

    • Close colour
    • Rich deep · Neutral undertone

    $30

    SephoraView at Sephora
  4. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Deep

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Deep

    • Close colour
    • Very deep

    $12

    Ulta BeautyView at Ulta Beauty
  5. CoverGirl TruBlend Undercover Concealer

    Espresso

    CoverGirl TruBlend Undercover Concealer, shade Espresso

    • Slight colour difference
    • Rich deep · Neutral undertone

    $11.99

    Ulta BeautyView at Ulta Beauty
  6. Tarte Shape Tape Full Coverage Matte Concealer

    62H espresso honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 62H espresso honey

    • Slight colour difference
    • Rich deep · Warm · peach undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation in 9N1 Ebony, against Essence Foundation Stick in 390. Every attribute compared, with its share of the score.

ComparedYour shade390Closest match9N1 EbonyScore
Shade match55% of overall88
Colour95#4a372f#4e3b32Looks identicalColour difference 1.4 (0 is identical)
Depth96Rich deepVery deepCloseDepth difference: 2.5
Retailer descriptionVery deepVery deepBoth described as very deepThe retailers describe the same depth
Undertone65WarmNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveCombination, normal, oilyBoth marketed for combination/​normal/​oily skin
Overall match 80/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation in 9N1 Ebony.

Same or better

  • Near-identical swatch colour
  • Same matte finish
  • Full rather than medium coverage
  • Claims 12-hour wear
  • Claims not settling into lines
  • Claims colour stability
  • Claims a lightweight feel

Different

  • Neutral rather than warm undertone
  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Basemoderate siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs powder-based; silicone moderate vs none
View full match

Where to buy 9N1 Ebony

Match price
$52Ulta BeautyUlta Beauty
Costs $45.01 more

Your shade $6.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.