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Foundation Stick 390 dupes and alternatives Essence

Rich deep · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol2Vegan1Cruelty-free1Oil-free0With SPF, applied. RemoveMineral1

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Only showing matches in liquid form, with SPF.

  • 5 matches have no formulation listed and are not shown.
  • 24 matches have no SPF listed and are not shown.

Closest shade matchClosest overall alternative: Tower 28 Beauty SunnyDays Skin Tint 70 Venice

The equivalent shade and the most similar foundation overall.

Your shade
Essence
390Change shade
Depth and undertone: Rich deep · Warm
Finish and coverage: Matte · Medium coverage
The match
Tower 28 Beauty
70 Venice
Depth and undertone: Rich deep · Neutral
Finish and coverage: Natural · Light coverage
Overall match
68out of 100
Shade (Shade match)
80
Finish (Finish & visual result)
61
Wear (Wear & performance)
40
Skin (Skin suitability)
60
Shade match
80out of 100
Colour
82
Depth
94
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
Costs $25.01 more

Your shade $6.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Neutral Cool Espresso (NC-112)
    Shade match 65
    $58SephoraSephoraCosts $51.01 more

    Matches: Same matte finishSame medium coverageClaims long-wearing

    Differences: Slightly cooler undertoneNot marketed for dry/sensitive skinContains listed fragrance

    Score details
    Shade match
    65
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    60

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: Rich, neutral cool undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Essence Foundation Stick 390 (Rich deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    54 Deep Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 54 Deep Neutral

    • Looks identical
    • Rich deep · Neutral undertone

    $32

    SephoraView at Sephora
  2. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    16.5 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 16.5 Deep

    • Slight colour difference
    • Rich deep · Neutral · neutral golden undertone

    $36

    SephoraView at Sephora
  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC65

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC65

    • Close colour
    • Rich deep · Neutral undertone

    $30

    SephoraView at Sephora
  4. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Deep

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Deep

    • Close colour
    • Very deep

    $12

    Ulta BeautyView at Ulta Beauty
  5. CoverGirl TruBlend Undercover Concealer

    Espresso

    CoverGirl TruBlend Undercover Concealer, shade Espresso

    • Slight colour difference
    • Rich deep · Neutral undertone

    $11.99

    Ulta BeautyView at Ulta Beauty
  6. Tarte Shape Tape Full Coverage Matte Concealer

    62H espresso honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 62H espresso honey

    • Slight colour difference
    • Rich deep · Warm · peach undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Tower 28 Beauty SunnyDays Skin Tint in 70 Venice, against Essence Foundation Stick in 390. Every attribute compared, with its share of the score.

ComparedYour shade390Closest match70 VeniceScore
Shade match55% of overall80
Colour82#4a372f#493028Close colourColour difference 3.4 (0 is identical)
Depth94Rich deepRich deepSameDepth difference: 3.3
Retailer descriptionVery deepRich deepSome differenceRetailer descriptions one depth band apart
Undertone65WarmNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared61
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, sensitiveBoth marketed for dry/​normal/​sensitive skin
Overall match 68/100Shade match 80/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tower 28 Beauty SunnyDays Skin Tint in 70 Venice.

Same or better

  • Light rather than medium coverage
  • Claims a skin-like finish
  • Claims colour stability
  • Claims a lightweight feel
  • Adds SPF 30

Different

  • Small colour difference on the swatch
  • Neutral rather than warm undertone
  • Natural finish instead of matte
  • Not marketed for combination/oily skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Basemoderate siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 30
OverlapUnknown-based vs water-based; silicone moderate vs moderate
View full match

Where to buy 70 Venice

Best price
$32SephoraSephora
Costs $25.01 more

Your shade $6.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.