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Foundation Stick 40 dupes and alternatives Essence

Very fair · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: L'Oréal Paris True Match Super-Blendable Foundation C0.5 Cool Light

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Essence
40Change shade
Depth and undertone: Very fair · Cool · rosy
Finish and coverage: Matte · Medium coverage
The match
L'Oréal Paris
C0.5 Cool Light
Depth and undertone: Very fair · Cool
Finish and coverage: Natural · Medium coverage
Shade match
95out of 100
Colour
92
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$13.99Ulta BeautyUlta Beauty
Costs $7 more

Your shade $6.99 at Ulta Beauty · product price; shade not separately priced · lowest price $9.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation Fair 10 Cool

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Essence
40Change shade
Depth and undertone: Very fair · Cool · rosy
Finish and coverage: Matte · Medium coverage
The match
bareMinerals
Fair 10 Cool
Depth and undertone: Fair · Cool · pink
Finish and coverage: Matte · Full coverage
Overall match
82out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
91
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Best price
$42Ulta BeautyUlta Beauty
Costs $35.01 more

Your shade $6.99 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · R.E.M. Beauty

    Sweetener Foundation

    fair 6 cn
    Shade match 95
    $35Ulta BeautyUlta Beauty(product price)Costs $28.01 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs cool)Same matte finish

    Differences: Buildable rather than medium coverageNot marketed for dry/normal/oily/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    20

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Buildable rather than medium coverage · Not marketed for dry/normal/oily/sensitive skin

    Retailer shade note: fair with cool neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Alabaster
    Shade match 91
    $11.97WalmartWalmartCosts $4.98 more

    Matches: Very close colourSimilar undertone (neutral vs cool)Same matte finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    91
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Full rather than medium coverage

    Medium confidence· Digital match

    View match
  3. #5 · Naked Sundays

    BeautyScreen Peptide Foundation Tint SPF 50

    Shade 1.5
    Shade match 91
    $38Ulta BeautyUlta Beauty(product price)Costs $31.01 more

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Slightly deeperLight-medium rather than medium coverage

    Score details
    Shade match
    91
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Light-medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly deeper · Light-medium rather than medium coverage

    Retailer shade note: fair cool

    Medium confidence· Digital match

    View match
  4. #6 · Tarte

    Face Tape Full Coverage Foundation

    12B Fair Beige
    Shade match 92
    $42SephoraSephoraCosts $35.01 more

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Full rather than medium coverageNot marketed for dry/sensitive skinContains listed fragrance

    Score details
    Shade match
    92
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: fair skin with cool, pink or rosy undertones

    Medium confidence· Digital match

    View match
  5. #7 · Tarte

    Face Tape Full Coverage Foundation

    18B Fair-Light Beige
    Shade match 92
    $42SephoraSephoraCosts $35.01 more

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Slightly deeperFull rather than medium coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: fair to light skin with cool, pink or rosy undertones

    Medium confidence· Digital match

    View match
  6. #8 · Laura Mercier

    Real Flawless Weightless Perfecting Waterproof Foundation

    1C1 Cool Vanille
    Shade match 94
    $54SephoraSephoraCosts $47.01 more

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Natural rather than matte finish

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than matte finish

    Retailer shade note: fair with cool undertones

    Medium confidence· Digital match

    View match
  7. Shade match 89
    $45Ulta BeautyUlta Beauty(product price)Costs $38.01 more

    Matches: Near-identical swatch colourSame matte finishClaims a skin-like finish

    Differences: Neutral rather than cool undertoneFull rather than medium coverageContains drying alcohol

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than medium coverage · Contains drying alcohol

    Retailer shade note: for very fair neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  8. #10 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    04P Light
    Shade match 94
    $24SephoraSephoraCosts $17.01 more

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Full rather than medium coverageNot marketed for combination/dry/oily/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    20

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for combination/dry/oily/sensitive skin

    Retailer shade note: light, pink undertone

    Medium confidence· Digital match

    View match
  9. #11 · about-face

    THE PERFORMER Skin-Focused Foundation

    L1COOL
    Shade match 93
    $25Ulta BeautyUlta Beauty(product price)Costs $18.01 more

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Natural rather than matte finishNot marketed for sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for sensitive skin

    Retailer shade note: light with cool pink undertones

    Medium confidence· Digital match

    View match
  10. #12 · Tarte

    Face Tape Full Coverage Foundation

    20B Light Beige
    Shade match 89
    $42SephoraSephoraCosts $35.01 more

    Matches: Same cool undertoneSame matte finishClaims a blurring effect

    Differences: Slightly deeperFull rather than medium coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: light skin with cool, pink or rosy undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Essence Foundation Stick 40 (Very fair · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Cream Puff

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Cream Puff

    • Very close colour
    • Very fair · Cool · rosy undertone

    $36

  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    2C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 2C

    • Very close colour
    • Very fair · Cool undertone

    $30

  3. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Stone 1.3

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Stone 1.3

    • Very close colour
    • Very fair · Cool · pink undertone

    $39

  4. NARS Radiant Creamy Concealer

    Affogato

    NARS Radiant Creamy Concealer, shade Affogato

    • Very close colour
    • Very fair · Cool undertone

    $36

  5. Tarte Shape Tape Full Coverage Matte Concealer

    12B fair beige

    Tarte Shape Tape Full Coverage Matte Concealer, shade 12B fair beige

    • Very close colour
    • Very fair · Cool · pink undertone

    $32

  6. Maybelline Fit Me Natural Finish Concealer

    010 Fair

    Maybelline Fit Me Natural Finish Concealer, shade 010 Fair

    • Looks identical
    • Very fair

    $10.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

L'Oréal Paris True Match Super-Blendable Foundation in C0.5 Cool Light, against Essence Foundation Stick in 40. Every attribute compared, with its share of the score.

ComparedYour shade40Closest shade matchC0.5 Cool LightScore
Shade match55% of overall95
Colour92#fdd7c4#fcdac5Very close colourColour difference 1.9 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.9
Retailer descriptionFairNot statedNo depth word in one descriptionNot compared
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared68
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · none of 5 comparable50
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 82/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris True Match Super-Blendable Foundation in C0.5 Cool Light.

Same or better

  • Very close colour
  • Same cool undertone
  • Same medium coverage
  • Claims a skin-like finish

Different

  • Natural finish instead of matte

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basemoderate siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone moderate vs high

Why the closest overall alternative works

bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation in Fair 10 Cool, against Essence Foundation Stick in 40. Every attribute compared, with its share of the score.

ComparedYour shade40Closest overall alternativeFair 10 CoolScore
Shade match55% of overall89
Colour85#fdd7c4#f5cbb4Close colourColour difference 3.1 (0 is identical)
Depth86Very fairFairCloseDepth difference: 5.7
Retailer descriptionFairVery fairSome differenceRetailer descriptions one depth band apart
Undertone100Cool · rosyCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 82/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation in Fair 10 Cool.

Same or better

  • Same cool undertone
  • Same matte finish
  • Full rather than medium coverage
  • Claims 24-hour wear
  • Claims transfer resistance
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly deeper

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basemoderate siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs powder-based; silicone moderate vs high

Where to buy

Closest shade match

L'Oréal Paris True Match Super-Blendable Foundation C0.5 Cool Light

Match price
$13.99Ulta BeautyUlta Beauty
Costs $7 more

Your shade $6.99 at Ulta Beauty · product price; shade not separately priced · lowest price $9.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation Fair 10 Cool

Best price
$42Ulta BeautyUlta Beauty
Costs $35.01 more

Your shade $6.99 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.