Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
$9.99Ulta Beauty(product price)$20.01 less (67%)4.1 (256)
Matches: Same format and precision: pencil
Differences: Neutral rather than warm undertone· Long-wearing rather than 24-hour wear (longevity)· Does not claim smudge and transfer
Score details
Shade match
84
Finish & visual result
50
Wear & performance
66
Comfort & suitability
40
Close colour
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than warm undertone · Long-wearing rather than 24-hour wear (longevity) · Does not claim smudge and transfer · Does not claim hydration
$6Ulta Beauty(product price)$24 less (80%)4.5 (66,830)
Matches: Near-identical swatch colour· Same format and precision: pencil· Both claim hydration
Differences: Cool rather than warm undertone· Red rather than pink· Long-wearing rather than 24-hour wear (longevity)
Score details
Shade match
78
Finish & visual result
50
Wear & performance
66
Comfort & suitability
100
Looks identical · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Cool rather than warm undertone · Red rather than pink · Long-wearing rather than 24-hour wear (longevity) · Does not claim smudge and transfer
Differences: Deeper· Neutral rather than warm undertone· Rose rather than pink
Score details
Shade match
71
Finish & visual result
50
Wear & performance
85
Comfort & suitability
40
Close colour
Ingredients (not scored): 0% ingredient overlap
Differences: Deeper · Neutral rather than warm undertone · Rose rather than pink · Long-wearing rather than 24-hour wear (longevity) · Does not claim hydration
Differences: Neutral rather than warm undertone· Not listed rather than 24-hour wear (longevity)· Does not claim smudge and transfer
Score details
Shade match
83
Finish & visual result
50
Wear & performance
55
Comfort & suitability
40
Close colour · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than warm undertone · Not listed rather than 24-hour wear (longevity) · Does not claim smudge and transfer · Does not claim hydration
Matches: Both claim smudge and transfer· Claims waterproof· Same format and precision: pencil
Differences: Noticeably different swatch colour· Neutral rather than warm undertone· Long-wearing rather than 24-hour wear (longevity)
Score details
Shade match
72
Finish & visual result
50
Wear & performance
79
Comfort & suitability
40
Slight colour difference · Matte
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than warm undertone · Long-wearing rather than 24-hour wear (longevity) · Does not claim hydration
Matches: Same format and precision: pencil· Both claim hydration
Differences: Neutral rather than warm undertone· Red rather than pink· Long-wearing rather than 24-hour wear (longevity)
Score details
Shade match
71
Finish & visual result
50
Wear & performance
66
Comfort & suitability
100
Close colour · Matte · Opaque
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than warm undertone · Red rather than pink · Long-wearing rather than 24-hour wear (longevity) · Does not claim smudge and transfer
Maybelline Lifter Liner Lip Liner with Hyaluronic Acid in Open Late, against Estée Lauder Double Wear 24H Stay-In-Place Lip Liner in Blush. Every attribute compared, with its share of the score.
ComparedYour shadeBlushClosest shade matchOpen LateHow they compareScore
Shade match60% of overall99
Colour60%98#d25a64#d15d66Looks identicalColour difference 0.7 (0 is identical)
Depth20%99MediumMediumSameDepth difference 0.6 on the 0–100 scale
Undertone10%100WarmWarmSameSame product undertone
Colour family10%100PinkPinkSameSame colour family
Finish & visual result10% of overall · none of 1 comparable50
Finish100%—not comparableNot listedNot listedNot listed for eitherNeither product lists a finish
Wear & performance25% of overall · 2 of 4 compared40
Longevity30%4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Smudge and transfer30%40ClaimedNot listedSome differenceOnly your product claims smudge or transfer resistance; the match does not list it
Format and precision20%—not comparablePencilNot listedNot listed for eitherA format not listed for one product
Comfort & suitability5% of overall40
Comfort50%40Not listedClaimedSome differenceThe match claims a comfortable feel; your product does not list it
Hydration50%40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Overall match 76/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Make Up For Ever Artist Color Pencil Long-Lasting Lip Liner in 206 Dreamy Pink, against Estée Lauder Double Wear 24H Stay-In-Place Lip Liner in Blush. Every attribute compared, with its share of the score.
ComparedYour shadeBlushClosest overall alternative206 Dreamy PinkHow they compareScore
Shade match60% of overall86
Colour60%78#d25a64#c9696fClose colourColour difference 3.8 (0 is identical)
Depth20%96MediumMediumSameDepth difference 2.6 on the 0–100 scale
Undertone10%100WarmWarmSameSame product undertone
Colour family10%100PinkPinkSameSame colour family
Finish & visual result10% of overall · none of 1 comparable50
Finish100%—not comparableNot listedMatteNot listed for eitherA finish not listed for one product
Wear & performance25% of overall · 3 of 4 compared89
Longevity30%7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Smudge and transfer30%100ClaimedClaimedSameBoth products claim smudge or transfer resistance
Format and precision20%100PencilPencilSameBoth pencil
Comfort & suitability5% of overall40
Comfort50%40Not listedClaimedSome differenceThe match claims a comfortable feel; your product does not list it
Hydration50%40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Overall match 81/100Shade match 86/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.