Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same cool undertone· Same natural finish· Same full coverage
Differences: Slightly deeper· No blurring effect claimed· Does not claim a lightweight feel
Score details
Shade match
83
Finish & visual result
89
Wear & performance
86
Skin suitability
33
Close colour · Natural · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly deeper · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for dry/oily skin · Contains listed fragrance
Retailer shade note: light medium skin with cool pink undertones
Matches: Same natural finish· Same full coverage· Both claim 24-hour wear
Differences: Slightly deeper· Neutral rather than cool undertone· No blurring effect claimed
Score details
Shade match
75
Finish & visual result
89
Wear & performance
86
Skin suitability
33
Close colour · Natural · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for dry/oily skin · Contains listed fragrance
Retailer shade note: light skin with neutral undertones
Matches: Same natural finish· Same full coverage· Claims not settling into lines
Differences: Slightly deeper· Neutral rather than cool undertone· No blurring effect claimed
Score details
Shade match
75
Finish & visual result
89
Wear & performance
51
Skin suitability
84
Close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel
Matches: Same natural finish· Same full coverage· Both claim 24-hour wear
Differences: Slightly deeper· Slightly warmer undertone· No blurring effect claimed
Score details
Shade match
69
Finish & visual result
89
Wear & performance
86
Skin suitability
33
Close colour · Natural · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for dry/oily skin · Contains listed fragrance
Retailer shade note: light skin with warm peach undertones
The closest shade to Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 2C (Light · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 24.0 Medium Beige, against Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 2C. Every attribute compared, with its share of the score.
ComparedYour shade2CClosest shade match24.0 Medium BeigeHow they compareScore
Shade match55% of overall97
Colour60%95#eac0aa#e8bba5Looks identicalColour difference 1.4 (0 is identical)
Depth15%97LightLightSameDepth difference: 2.1
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Overall match 87/100Shade match 97/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Dior Forever Skin Correct Full-Coverage Concealer in 2 Cool Rosy, against Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 2C. Every attribute compared, with its share of the score.
ComparedYour shade2CClosest overall alternative2 Cool RosyHow they compareScore
Shade match55% of overall93
Colour60%89#eac0aa#e4c0a8Very close colourColour difference 2.4 (0 is identical)
Depth15%99LightLightSameDepth difference: 0.8
Retailer descriptionLight mediumLightSome differenceRetailer descriptions one depth band apart
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall33
Skin type100%33Normal, dry, oilyNormalBoth marketed for normal skin
Overall match 88/100Shade match 93/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)Costs $4 more
