Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$8Ulta Beauty(product price)$30 less (79%)4.3 (8,153)
Matches: Near-identical swatch colour· Same full coverage· Claims not settling into lines
Differences: Slightly cooler undertone· Satin rather than natural finish· No blurring effect claimed
Score details
Shade match
90
Finish & visual result
79
Wear & performance
61
Skin suitability
60
Looks identical · Satin · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly cooler undertone · Satin rather than natural finish · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: light with rosy peach undertones
Matches: Near-identical swatch colour· Same full coverage· Claims not settling into lines
Differences: Slightly warmer undertone· Satin rather than natural finish· No blurring effect claimed
Score details
Shade match
88
Finish & visual result
79
Wear & performance
61
Skin suitability
60
Looks identical · Satin · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly warmer undertone · Satin rather than natural finish · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: medium light with peach undertones
The closest shade to Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 2N (Light · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
e.l.f. Cosmetics Hydrating Camo Concealer in Medium Sand, against Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 2N. Every attribute compared, with its share of the score.
ComparedYour shade2NClosest matchMedium SandHow they compareScore
Shade match55% of overall93
Colour60%90#eabe9c#e8b691Very close colourColour difference 2.3 (0 is identical)
Depth15%94LightLightSameDepth difference: 3.3
Retailer descriptionLight mediumMedium lightSome differenceRetailer descriptions one depth band apart
Finish & visual result25% of overall · 3 of 4 compared79
Finish35%78NaturalSatinCloseSatin finish rather than natural
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared61
Longevity30%7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, dry, oilyDry, combination, normalBoth marketed for normal/dry skin
Overall match 83/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)$30 less (79%)
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